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One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
promotion •
29 May 2026
Find out how your gym can tap into the corporate wellness boom
HCM issue 5 2026
Do influencers bring valuable marketing to clubs, or simply cause harm to other members? Kath Hudson asks the experts
HCM issue 5 2026
All the news from the show, as it gets set to mark its 10th anniversary
HCM issue 4 2026
Recovery is now a key part of the wellness journey. Suppliers discuss their hero products and reveal what’s next
HCM issue 3 2026
UK independent operator, Fitness Worx Gyms, is rolling out Glute Zones across its estate, with
the latest launched at its Leamington gym.
news •
18 Mar 2026
New Revolution Health Clubs has announced its largest club to date, which will also include
reformer Pilates and recovery facilities – a first for the independent, low-cost brand.
news •
11 Mar 2026
Built around behaviour change science, guruPaul is an innovation from retention specialist,
Paul Bedford.
product innovation •
27 Feb 2026
For more than three decades, Creative Fitness Marketing (CFM) has been helping health clubs
grow their membership bases quickly and sustainably.
promotion •
26 Feb 2026
Planet Fitness lifted revenues and memberships last year, yet shares have been dipping because
of analysts' perception of the outlook.
news •
26 Feb 2026
A Total Fitness report finds the UK health club sector has headroom for growth
HCM issue 2 2026
The UK fitness industry has significant headroom for growth, consumers are prioritising their
spend on fitness and the importance of cleaners is being underestimated, according to a report
released today.
news •
10 Feb 2026
Anytime Fitness is tackling gymtimidation with a new advertising campaign and in-club
initiative, designed for people who have been “searching, not starting.
news •
07 Jan 2026
Foundry has added two new clubs to its portfolio with the acquisition of Instate, an
independent
operator.
news •
17 Dec 2025
The founder of Fitness Worx on bringing the personal transformation model to the wider community
HCM issue 11 2025
Independent operator, Fitness Worx, will open a site in Rugby, UK on 6 December.
news •
03 Dec 2025
As the popularity of ice bathing and sauna as a recovery tool grows, how can operators best embrace the trend? Kath Hudson reports
HCM issue 10 2025
US high-value, low cost operator, Crunch Fitness, has opened its first location
in India, marking
the brand’s entry into one of the world’s fastest-growing fitness markets.
news •
05 Nov 2025
Workplace wellness schemes now go well beyond gym memberships, with increasingly-aware employees looking for wider wellbeing services
HCM issue 9 2025
Huge opportunities exist in emerging markets, while Millennials and Gen Z are driving growth across the whole industry, says the HFA Global Report
HCM issue 9 2025
Les Mills has launched Bodypump Heavy, a new programme based on much-loved 30-year-old
classic, Bodypump.
news •
14 Oct 2025
Construction has begun on David Lloyd Club’s latest site at St Neots in Cambridgeshire, UK and
is expected to open in Q3 2026.
news •
06 Oct 2025
Competitive fitness events are booming and the health clubs adapting to this demand
are creating highly-engaged communities, Dan Barker from BLK BOX explains
HCM issue 8 2025
Two London-based UBX gyms have become affiliated partners of the global race brand, Hyrox.
news •
17 Sep 2025
Fitness First Middle East has reopened its iconic Dubai Media City site, which
closed in 2021, as
a flagship wellness destination with fitness and recovery facilities.
news •
22 Aug 2025
The 2025 HFA Global Report, which looked at almost 30 markets, shows that around
the world more people are joining gyms and seeing fitness as essential, despite rising living
costs.
news •
20 Aug 2025
The Gym Group has announced it will pilot a partnership with Wellhub (formerly
Gympass),
making 190 of its 245 locations accessible on the Wellhub corporate wellness platform.
news •
14 Aug 2025
The CEO of Mytime Active is delivering fitness and wellness interventions both within facilities and in the community. He explains all to Kate Cracknell.
HCM issue 6 2025
Tech innovations are handing operators powerful tools, finds Julie Cramer
HCM issue 6 2025
Everybody Health and Leisure, a charity operating facilities for Cheshire East Council in the UK, has
taken over the Simply Gym site in Crewe – a large commercial gym and part of the Simply Gym
portfolio.
news •
30 Jun 2025
Latest News
Australia’s fast-growing fitness network, Viva Leisure, is adding a low-cost gym brand to its already ...
Latest News
Speedflex has launched a strength training programme for 10 to 16-year-olds, to make it safer, ...
Latest News
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ...
Latest News
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...
Latest News
PureGym is encouraging people to step away from their screens and go for a walk, ...
Latest News
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ...
Latest News
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will ...
Latest News
The Yard Gym (TYG) is to become Nike Training’s official global training partner in a ...
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
For every member with a tripod and a big following, there are others irritated at the way equipment is being hogged or wary they’ll be in the background on someone’s Insta feed. Do influencers offer valuable, free marketing or are they just a nuisance? Kath Hudson finds out how operators are responding
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Featured supplier news
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Company profiles
The Swimming Teachers’ Association (STA) is a national governing body for swimming and a UK-registered ...
Company profiles
At Energym, we’re redefining the role of fitness in a sustainable future. Our award-winning British ...
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