Your search results
Search again:
Your search for 'advertising' returned 190 results
Showing results by date | view results by relevance
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
promotion •
29 May 2026
Viva Leisure’s CEO on global growth and redefining revenue generation
HCM issue 4 2026
From pro rugby to PT to building a global fitness brand, the founder of MARCHON talks to Kate Cracknell about the journey so far
HCM issue 2 2026
Fitness First UK has launched a multi-channel brand campaign that champions long-term
wellbeing over quick fixes – inviting people to discover their BioAge and then make small,
consistent lifestyle changes.
news •
16 Feb 2026
Operators risk a fine if they don’t comply with new laws on membership payments
HCM issue 1 2026
It’s time to get emotional in inspiring members to find joy and pleasure in their workouts, says Liz Terry
HCM issue 1 2026
PureGym has focused on the post-exercise, feel-good glow in an advertising campaign that
launched on Christmas Day across tv, radio, in cinemas and social media.
news •
09 Jan 2026
Anytime Fitness is tackling gymtimidation with a new advertising campaign and in-club
initiative, designed for people who have been “searching, not starting.
news •
07 Jan 2026
The UK government has got behind Joe Wicks’ latest initiative – Activate, a new animated
series of five minute workouts for kids.
news •
17 Jul 2025
A ten-year plan for health has been published for the UK, with a pivot to prevention at its heart. Kath Hudson gives a briefing and also reports on Joe Wicks’ allied kids’ fitness initiative
HCM issue 6 2025
The much anticipated Fit for the Future: 10 Year Health Plan for England contains no mention
of gyms, leisure centres, health clubs, exercise, fitness, sport, physical activity or wellness.
news •
03 Jul 2025
Tom Cordon says the peak-end rule has relevance when planning the customer journey in health clubs
HCM issue 2 2025
Les Mills has backed up the official launch of its functional circuits programme, Ceremony, with
an advertising campaign focused on the joy of working out and hitting goals.
news •
14 Jan 2025
Canolfan Pentre Awel is set to redefine the landscape of Llanelli, Carmarthenshire, with its
revolutionary 83-acre development.
promotion •
21 Nov 2024
We talk to the founder of Hotworx about bringing holistic workouts to the infra-red sauna environment, and his plans to expand the concept globally
HCM issue 7 2024
Founder of Trouble Global, Emma Barry, says it’s time to stop romanticising about a return to pre-COVID times and get ChatGPT to write a new playbook
HCM Handbook 2024
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20
million. The
Class A common stocks were repurchased and retired, using cash.
news •
12 May 2024
Basic-Fit – which has been scaling rapidly across Europe –
is considering franchising to ramp up growth further afield
HCM issue 3 2024
The CEO of Remedy Place talks about growing the company’s concept of ‘social wellness’, and the launch of its new and free holistic fitness education platform
HCM issue 3 2024
Despite high inflation and energy costs, Basic-Fit lifted 2023 revenues by almost a third,
achieved a record number of club openings and is bullish about the future.
news •
14 Mar 2024
Which health and fitness operators have the greatest brand awareness among consumers? Liz Terry reports on the latest insights from Kantar
HCM issue 2 2024
Creating great fitness spaces requires product knowledge, inspiration and an understanding of the psychology of exercise. We ask the experts about their creative process
HCM issue 11 2023
How can operators tap into growing and more diverse Pilates market segments by changing the way they connect with people?
HCM issue 7 2023
With the pandemic creating staffing challenges, we ask our experts how they’re responding
HCM issue 5 2023
What’s trending in the world of exercise monitoring in 2023? Frances Marcellin catches up with some leading fit tech suppliers to find out
HCM issue 4 2023
The Heartcore founder talks about the evolution of her brand, expansion without VC backing and her global ambitions for growth
HCM issue 3 2023
Connected rowing company Ergatta has released a new gaming experience called Vortex which
is
designed to level the virtual playing field across its community of 75,000 users.
news •
17 Nov 2022
Planet Fitness has reported record results, with 16.6m members globally, according to its
Q3 results. Shares jumped ten per cent on the news.
news •
08 Nov 2022
Blockchain can be a secret weapon for small sports teams, says Lars Rensing
Fit Tech issue 1 2023
Plans to shelve the UK's sugar tax (Soft Drinks Industry Levy) and other pieces of legislation designed to
tackle the obesity epidemic have hit legal hurdles and fierce resistance from both MPs and the medical
profession.
news •
20 Sep 2022
Latest News
Longevity is the most important motivator for today’s exercisers and social connection is key, according ...
Latest News
Until has opened its fourth club at Canary Wharf, in the iconic YY London building. ...
Latest News
Ben Allen has been appointed managing director at Common Bond. Having set the company up ...
Latest News
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has ...
Latest News
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be ...
Latest News
Low-cost gym operator, PureGym, is trialling recovery zones at two of its UK sites, democratising ...
Latest News
In a milestone moment, mental health has become a core part of CIMSPA’s occupational professional ...
Latest News
US high-value, low-price chain, Eos Fitness, has announced plans to pilot reformer Pilates in three ...
HCM promotional features
Sponsored
Find out how your gym can tap into the corporate wellness boom
HCM promotional features
Sponsored
Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
HCM promotional features
Sponsored
Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM promotional features
Sponsored
Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
HCM promotional features
Sponsored
SnowDome Fitness has added 50 per cent more space with cutting-edge Technogym solutions
HCM magazine
If the health service is to
survive, we must recognise
that it is a disease service
– and that wellbeing rests with
us, says the activity advocate
and healthy ageing champion.
He talks to Kate Cracknell
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
Current vacancies
Operations Manager - Brentwood School Enterprises Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex, United Kingdom
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an
on-demand personal training platform that connects the right personal trainer to the right
client in under 10 seconds.
Featured supplier news
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
Company profiles
Myzone is a global pioneer of Motivation Technology (MoTech), redefining fitness by turning behavioural science ...
Company profiles
Today’s fitness and leisure brands need technology that powers standout fitness experiences and keeps pace ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness tracking platform
Hot tubs
Spa and beauty equipment
Water experiences and hydrotherapy solutions
Industrial washing machines
Lockers
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:
