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The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

Product innovation

Middle East expansion for Myzone-based group training product

Horizon Fitness is rolling out a small group training product in the Middle East following a successful launch.

Its ‘Engine Room’ product, which incorporates the chest-strap monitoring system ‘Myzone’, is a 30-minute high intensity training workout using functional training techniques. It was launched by the group in September in Al Athaiba, Muscat, with two other locations following shortly after.

The sessions take place in a purpose built studio made from glass, black chequer plates with black flooring and flashing red lights. Equipment used includes a ‘PurMotion Rig’, slam balls, battle ropes, Bulgarian bags, med balls and kettlebells.

The four high intensity programmes – V6, V8, V12 and muscle-building V10 – cover strength, endurance, balance and co-ordination and feature 12 participants at a time.

Myzone is used to drive the Engine Room classes and measure participants’ performance. Both the Engine Room and Myzone are charged at an additional cost to membership, bringing in additional revenue.

Horizon Fitness, which has 23 sites in the Middle East serving 20,000 members, said it was now looking at taking the Engine Room concept to Dubai, Jordan and London.

Company Details
Myzone Ltd
MYZONE is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories, time and MYZONE Effort Points (MEPs) with a focus on rewarding effort rather than fitness. It is the ultimate customer engagement tool – offering the key benefits to a club of increased member engagement, increased member retention and increased revenue streams.
Address
5th Floor, Market Square House, St James St, Nottingham NG1 6FG
Telephone
+44 1158 714396
Horizon Fitness is rolling out a small group training product in the Middle East following a successful launch.
11016_513842.jpg

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Product innovation

Middle East expansion for Myzone-based group training product

Horizon Fitness is rolling out a small group training product in the Middle East following a successful launch.

Its ‘Engine Room’ product, which incorporates the chest-strap monitoring system ‘Myzone’, is a 30-minute high intensity training workout using functional training techniques. It was launched by the group in September in Al Athaiba, Muscat, with two other locations following shortly after.

The sessions take place in a purpose built studio made from glass, black chequer plates with black flooring and flashing red lights. Equipment used includes a ‘PurMotion Rig’, slam balls, battle ropes, Bulgarian bags, med balls and kettlebells.

The four high intensity programmes – V6, V8, V12 and muscle-building V10 – cover strength, endurance, balance and co-ordination and feature 12 participants at a time.

Myzone is used to drive the Engine Room classes and measure participants’ performance. Both the Engine Room and Myzone are charged at an additional cost to membership, bringing in additional revenue.

Horizon Fitness, which has 23 sites in the Middle East serving 20,000 members, said it was now looking at taking the Engine Room concept to Dubai, Jordan and London.

Company Details
Myzone Ltd
MYZONE is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories, time and MYZONE Effort Points (MEPs) with a focus on rewarding effort rather than fitness. It is the ultimate customer engagement tool – offering the key benefits to a club of increased member engagement, increased member retention and increased revenue streams.
Address
5th Floor, Market Square House, St James St, Nottingham NG1 6FG
Telephone
+44 1158 714396
Horizon Fitness is rolling out a small group training product in the Middle East following a successful launch.
11016_513842.jpg

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"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Questex/McLean Events (Spatec/SIBEC)
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Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Elevate
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As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
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