A high performance men’s underwear line has been launched in the UK, having already met with success in the US and Canada.

‘2UNDR’ combines advanced techniques and materials to provide support and fit. Its chief innovation is the ‘Joey Pouch’, described by its makers as a “specialised, soft and comfortable pouch designed to prevent unwanted skin-to-skin contact for reduced chafing and a perfect fit”.

There are four products within the range, designed to suit a variety of activities and an active lifestyle. The ‘Gear Shift’ and ‘Power Shift’ collections are intended for active sportsmen and fitness enthusiasts and promote cooling in areas where heat commonly builds during activity. An additional moisture-layer wicks away sweat to create a consistently soft, cool and dry environment.

The ‘Swing Shift’ and ‘Day Shift’ collections are for everyday use and feature soft materials.

2UNDR is the 2015 official performance brief of the Vancouver Golf Tour, and includes world champion squash player Nick Matthews and England bowler James Anderson among its UK ambassadors.