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Fitmob launches ‘use more, pay less’ service
Fitmob, which launched in the US in January, is a new fitness concept where classes take place in public spaces, and where the cost per session decreases the more you participate.
Co-founded by CEO Raj Kapoor, creator of the Snapfish photo website, Fitmob has an app and a website; anyone can sign up to run a class, which then gets a star rating and reviews from participants.
The service launched with 30 classes, including ‘Twerkout Conditioning’.
Currently only available in San Francisco, the aim is to roll out nationally and ‘put the economics of fitness back in the hands of the people’.



























