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British Military Fitness
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British Military Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Turning the tide

Is ukactive’s strategy to address the UK’s high levels of inactivity on track to achieve its ambitious goals? We ask a panel of leading industry figures for their views

Published in Health Club Management 2014 issue 4

As part of efforts to prevent 37,000 needless deaths a year, ukactive is spearheading a new campaign to ‘turn the tide of inactivity’ in the UK – with the scale of the challenge laid bare in a report of the same name.

The wording is intentional: rather than concentrating on obesity as has been the case across society in recent years, the focus is on getting people more active. Launched at the ukactive summit In November, the initiative has got off to a strong start, with government, business and the NHS backing the scheme. There has even been an acknowledgment from Prime Minister David Cameron. 

If the campaign reaches its target of reducing inactivity by 1 per cent every year for the next five years, the project could save tens of thousands of lives and save taxpayers £1.2bn – a tax reduction of £44 per household.

ukactive has set a course to ensure that a cross-party, cross-government national strategy on inactivity will be embedded within the 2015 election manifesto of all parties. It has also called for councils to set health and wellbeing strategies where success is measured by reducing levels of inactivity rather than obesity – an important point, as a recent ukactive report showed that councils only spend 2.4 per cent of their health budgets on getting people more active. 

But how is the programme different from other, similar initiatives in the past? We ask three leading industry figures for their views. 

Professor Kevin Fenton,

National Director of Health and Wellbeing,

Public Health England

Professor Kevin Fenton
Professor Kevin Fenton

The ‘Turning the Tide of Inactivity’ report highlights the complexity and breadth of the physical inactivity challenge, which has to be a central platform of public health efforts. It’s been followed by a national cross-government commitment – through the new ‘Moving More, Living More’ campaign – to go further and faster on increasing physical activity.

Physical activity is undertaken across communities in a range of ways, from walking and cycling, through fitness, leisure and play to structured amateur and elite sport.

We need to embrace and support this diversity through cross-sector collaboration. PHE is partnering with national and local organisations to reduce levels of physical inactivity and the associated health, economic and social burden on local communities.

Local government can develop and lead the approach across communities to reduce physical inactivity. Health clubs and leisure centres can be the leaders of the movement to promote active lifestyles and embed activity into daily lives. There has to be a shared responsibility to drive the active agenda forward; I believe everyone can play their part.

Public Health England is leading the development of a National Implementation Framework for Physical Activity in England, which is drawing together evidence and case studies from across the country to help develop a tool that can truly deliver this whole system approach. People and organisations can input to the framework by emailing [email protected], and we will also be working with ukactive to deliver a series of regional events during May and June to engage with local stakeholders.

I’m passionate about making a difference to people’s lives by making the public healthier. ‘Turning the Tide of Inactivity’ has revealed the evidence and allowed us to understand the scale of the problem. To move forward, we need to use the case studies within the report and other examples of best practice to implement practical ways of making a difference.

Mike Kelly,

Director,

Centre of Public Health, NICE

Mike Kelly
Mike Kelly

The ukactive report highlights the growing problem of physical inactivity and the fact that resources have not been directed to target this issue in certain parts of the country.

Inactivity has a huge societal cost. The fact that local councils spend just 2.4 per cent of their top-tier public health budgets on programmes aimed at promoting physical activity is disproportionately low compared to other top-tier concerns like substance misuse or smoking. We must prioritise investment into encouraging more people to get active.

ukactive’s evidence-based recommendations are designed to help local government do just that, to make the best use of its limited funds in improving public health. They are practical, cost-effective measures that will not only improve the health and wellbeing of their communities, but lead to cost savings in the long term.

We must also ensure that open spaces and built environments are better used to offer effective programmes and interventions to increase the number of people who lead an active lifestyle.

The findings from the report will be embedded within the priorities of the medical profession’s considerations over the coming years to turn the tide on physical inactivity and improve millions of lives.

Lord Coe,

Chair,

British Olympic Association

Lord Coe
Lord Coe

Since the London Olympic and Paralympic Games, we’ve set out to deliver what no other host nation has done before: a lasting legacy that benefits future generations.

Legacy is a long-term programme and we’ve made an excellent start, including over £11bn of economic benefits, eight out of eight retained Olympic Park venues with their future secured, and 1.5 million more people playing sport once a week since we won the bid in 2005.

But one area where there remains work to do is securing the physical activity legacy from the Games. Still 44 per cent of adults fail to meet the Chief Medical Officers’ guideline of 150 minutes’ physical activity a week, and 29 per cent of adults fail to achieve even 30 minutes’ physical activity over seven days. That’s why I recently helped launch the government and mayor of London’s ‘Moving More, Living More’ initiative to reduce inactivity. This initiative is bringing together government – working in a joined-up way across departments – with the mayor of London’s teams, local government, business and, above all, individuals and community groups who know how to get people moving.

Turning the tide of inactivity is a hugely important outcome for our legacy story. I welcome the recent report from ukactive, whose analysis and recommendations have helped establish the scale of the problem and provide an important step towards tackling the issue. Turning the tide of physical inactivity must be viewed as a national priority and the report makes a persuasive case for action. I’m delighted that ukactive is working with us on the ‘Moving More, Living More’ campaign.

http://www.leisureopportunities.com/images/HCM2014_4inactivity.gif
Is ukactive's campaign to tackle inactivity on track to achieve its goals?
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
We have one club in Madrid with 27,500 customers and 20,000 people on a two year waiting list
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
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ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
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Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
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features

Turning the tide

Is ukactive’s strategy to address the UK’s high levels of inactivity on track to achieve its ambitious goals? We ask a panel of leading industry figures for their views

Published in Health Club Management 2014 issue 4

As part of efforts to prevent 37,000 needless deaths a year, ukactive is spearheading a new campaign to ‘turn the tide of inactivity’ in the UK – with the scale of the challenge laid bare in a report of the same name.

The wording is intentional: rather than concentrating on obesity as has been the case across society in recent years, the focus is on getting people more active. Launched at the ukactive summit In November, the initiative has got off to a strong start, with government, business and the NHS backing the scheme. There has even been an acknowledgment from Prime Minister David Cameron. 

If the campaign reaches its target of reducing inactivity by 1 per cent every year for the next five years, the project could save tens of thousands of lives and save taxpayers £1.2bn – a tax reduction of £44 per household.

ukactive has set a course to ensure that a cross-party, cross-government national strategy on inactivity will be embedded within the 2015 election manifesto of all parties. It has also called for councils to set health and wellbeing strategies where success is measured by reducing levels of inactivity rather than obesity – an important point, as a recent ukactive report showed that councils only spend 2.4 per cent of their health budgets on getting people more active. 

But how is the programme different from other, similar initiatives in the past? We ask three leading industry figures for their views. 

Professor Kevin Fenton,

National Director of Health and Wellbeing,

Public Health England

Professor Kevin Fenton
Professor Kevin Fenton

The ‘Turning the Tide of Inactivity’ report highlights the complexity and breadth of the physical inactivity challenge, which has to be a central platform of public health efforts. It’s been followed by a national cross-government commitment – through the new ‘Moving More, Living More’ campaign – to go further and faster on increasing physical activity.

Physical activity is undertaken across communities in a range of ways, from walking and cycling, through fitness, leisure and play to structured amateur and elite sport.

We need to embrace and support this diversity through cross-sector collaboration. PHE is partnering with national and local organisations to reduce levels of physical inactivity and the associated health, economic and social burden on local communities.

Local government can develop and lead the approach across communities to reduce physical inactivity. Health clubs and leisure centres can be the leaders of the movement to promote active lifestyles and embed activity into daily lives. There has to be a shared responsibility to drive the active agenda forward; I believe everyone can play their part.

Public Health England is leading the development of a National Implementation Framework for Physical Activity in England, which is drawing together evidence and case studies from across the country to help develop a tool that can truly deliver this whole system approach. People and organisations can input to the framework by emailing [email protected], and we will also be working with ukactive to deliver a series of regional events during May and June to engage with local stakeholders.

I’m passionate about making a difference to people’s lives by making the public healthier. ‘Turning the Tide of Inactivity’ has revealed the evidence and allowed us to understand the scale of the problem. To move forward, we need to use the case studies within the report and other examples of best practice to implement practical ways of making a difference.

Mike Kelly,

Director,

Centre of Public Health, NICE

Mike Kelly
Mike Kelly

The ukactive report highlights the growing problem of physical inactivity and the fact that resources have not been directed to target this issue in certain parts of the country.

Inactivity has a huge societal cost. The fact that local councils spend just 2.4 per cent of their top-tier public health budgets on programmes aimed at promoting physical activity is disproportionately low compared to other top-tier concerns like substance misuse or smoking. We must prioritise investment into encouraging more people to get active.

ukactive’s evidence-based recommendations are designed to help local government do just that, to make the best use of its limited funds in improving public health. They are practical, cost-effective measures that will not only improve the health and wellbeing of their communities, but lead to cost savings in the long term.

We must also ensure that open spaces and built environments are better used to offer effective programmes and interventions to increase the number of people who lead an active lifestyle.

The findings from the report will be embedded within the priorities of the medical profession’s considerations over the coming years to turn the tide on physical inactivity and improve millions of lives.

Lord Coe,

Chair,

British Olympic Association

Lord Coe
Lord Coe

Since the London Olympic and Paralympic Games, we’ve set out to deliver what no other host nation has done before: a lasting legacy that benefits future generations.

Legacy is a long-term programme and we’ve made an excellent start, including over £11bn of economic benefits, eight out of eight retained Olympic Park venues with their future secured, and 1.5 million more people playing sport once a week since we won the bid in 2005.

But one area where there remains work to do is securing the physical activity legacy from the Games. Still 44 per cent of adults fail to meet the Chief Medical Officers’ guideline of 150 minutes’ physical activity a week, and 29 per cent of adults fail to achieve even 30 minutes’ physical activity over seven days. That’s why I recently helped launch the government and mayor of London’s ‘Moving More, Living More’ initiative to reduce inactivity. This initiative is bringing together government – working in a joined-up way across departments – with the mayor of London’s teams, local government, business and, above all, individuals and community groups who know how to get people moving.

Turning the tide of inactivity is a hugely important outcome for our legacy story. I welcome the recent report from ukactive, whose analysis and recommendations have helped establish the scale of the problem and provide an important step towards tackling the issue. Turning the tide of physical inactivity must be viewed as a national priority and the report makes a persuasive case for action. I’m delighted that ukactive is working with us on the ‘Moving More, Living More’ campaign.

http://www.leisureopportunities.com/images/HCM2014_4inactivity.gif
Is ukactive's campaign to tackle inactivity on track to achieve its goals?
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Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Harlands Group
Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
Stages Cycling: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Locking solutions
Monster Padlocks: Locking solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Design consultants
Zynk Design Consultants: Design consultants
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Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
01-02 Oct 2020
Whittlebury Hall, Whittlebury, United Kingdom
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
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Athena, Leicester, United Kingdom
Diary dates
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IFEMA, Madrid, Spain
Diary dates
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