Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Turning the tide

Is ukactive’s strategy to address the UK’s high levels of inactivity on track to achieve its ambitious goals? We ask a panel of leading industry figures for their views

Published in Health Club Management 2014 issue 4

As part of efforts to prevent 37,000 needless deaths a year, ukactive is spearheading a new campaign to ‘turn the tide of inactivity’ in the UK – with the scale of the challenge laid bare in a report of the same name.

The wording is intentional: rather than concentrating on obesity as has been the case across society in recent years, the focus is on getting people more active. Launched at the ukactive summit In November, the initiative has got off to a strong start, with government, business and the NHS backing the scheme. There has even been an acknowledgment from Prime Minister David Cameron. 

If the campaign reaches its target of reducing inactivity by 1 per cent every year for the next five years, the project could save tens of thousands of lives and save taxpayers £1.2bn – a tax reduction of £44 per household.

ukactive has set a course to ensure that a cross-party, cross-government national strategy on inactivity will be embedded within the 2015 election manifesto of all parties. It has also called for councils to set health and wellbeing strategies where success is measured by reducing levels of inactivity rather than obesity – an important point, as a recent ukactive report showed that councils only spend 2.4 per cent of their health budgets on getting people more active. 

But how is the programme different from other, similar initiatives in the past? We ask three leading industry figures for their views. 

Professor Kevin Fenton,

National Director of Health and Wellbeing,

Public Health England

Professor Kevin Fenton
Professor Kevin Fenton

The ‘Turning the Tide of Inactivity’ report highlights the complexity and breadth of the physical inactivity challenge, which has to be a central platform of public health efforts. It’s been followed by a national cross-government commitment – through the new ‘Moving More, Living More’ campaign – to go further and faster on increasing physical activity.

Physical activity is undertaken across communities in a range of ways, from walking and cycling, through fitness, leisure and play to structured amateur and elite sport.

We need to embrace and support this diversity through cross-sector collaboration. PHE is partnering with national and local organisations to reduce levels of physical inactivity and the associated health, economic and social burden on local communities.

Local government can develop and lead the approach across communities to reduce physical inactivity. Health clubs and leisure centres can be the leaders of the movement to promote active lifestyles and embed activity into daily lives. There has to be a shared responsibility to drive the active agenda forward; I believe everyone can play their part.

Public Health England is leading the development of a National Implementation Framework for Physical Activity in England, which is drawing together evidence and case studies from across the country to help develop a tool that can truly deliver this whole system approach. People and organisations can input to the framework by emailing [email protected], and we will also be working with ukactive to deliver a series of regional events during May and June to engage with local stakeholders.

I’m passionate about making a difference to people’s lives by making the public healthier. ‘Turning the Tide of Inactivity’ has revealed the evidence and allowed us to understand the scale of the problem. To move forward, we need to use the case studies within the report and other examples of best practice to implement practical ways of making a difference.

Mike Kelly,

Director,

Centre of Public Health, NICE

Mike Kelly
Mike Kelly

The ukactive report highlights the growing problem of physical inactivity and the fact that resources have not been directed to target this issue in certain parts of the country.

Inactivity has a huge societal cost. The fact that local councils spend just 2.4 per cent of their top-tier public health budgets on programmes aimed at promoting physical activity is disproportionately low compared to other top-tier concerns like substance misuse or smoking. We must prioritise investment into encouraging more people to get active.

ukactive’s evidence-based recommendations are designed to help local government do just that, to make the best use of its limited funds in improving public health. They are practical, cost-effective measures that will not only improve the health and wellbeing of their communities, but lead to cost savings in the long term.

We must also ensure that open spaces and built environments are better used to offer effective programmes and interventions to increase the number of people who lead an active lifestyle.

The findings from the report will be embedded within the priorities of the medical profession’s considerations over the coming years to turn the tide on physical inactivity and improve millions of lives.

Lord Coe,

Chair,

British Olympic Association

Lord Coe
Lord Coe

Since the London Olympic and Paralympic Games, we’ve set out to deliver what no other host nation has done before: a lasting legacy that benefits future generations.

Legacy is a long-term programme and we’ve made an excellent start, including over £11bn of economic benefits, eight out of eight retained Olympic Park venues with their future secured, and 1.5 million more people playing sport once a week since we won the bid in 2005.

But one area where there remains work to do is securing the physical activity legacy from the Games. Still 44 per cent of adults fail to meet the Chief Medical Officers’ guideline of 150 minutes’ physical activity a week, and 29 per cent of adults fail to achieve even 30 minutes’ physical activity over seven days. That’s why I recently helped launch the government and mayor of London’s ‘Moving More, Living More’ initiative to reduce inactivity. This initiative is bringing together government – working in a joined-up way across departments – with the mayor of London’s teams, local government, business and, above all, individuals and community groups who know how to get people moving.

Turning the tide of inactivity is a hugely important outcome for our legacy story. I welcome the recent report from ukactive, whose analysis and recommendations have helped establish the scale of the problem and provide an important step towards tackling the issue. Turning the tide of physical inactivity must be viewed as a national priority and the report makes a persuasive case for action. I’m delighted that ukactive is working with us on the ‘Moving More, Living More’ campaign.

http://www.leisureopportunities.com/images/HCM2014_4inactivity.gif
Is ukactive's campaign to tackle inactivity on track to achieve its goals?
People
you can never sit back and say ‘yeah, we’ve got it now, it’s all sorted’. With each change of government, each change of minister, you have to keep working on those relationships
People
HCM people

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
People
HCM people

José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
Features
feature
A partnership between Pure Gym and BLK BOX is challenging the low-cost model
Features
Promotional feature
TVS Group is one of the leading suppliers of flooring and surfaces for gym, sports and play environments. We take a look at what's behind this company's success
Features
Active ageing
The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
Features
Thought leaders
Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
Features
feature
Legend Leisure Services has delivered an elegant website solution for ANGUSalive
Features
feature
If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
Features
Cycling
In last month’s issue we grilled operators about what makes the best indoor cycling class, and they agreed instructors play a crucial part in the overall class experience. Now we’re asking the experts on the frontline for their thoughts on what makes indoor cycling such a phenomenon
Features
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Latest News
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
Latest News
The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
Latest News
The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins ...
Latest News
Physical exercise can improve the health of blood vessels in the heart for people with ...
Latest News
Hufft have created a community fitness centre in Humboldt, Kansas, that reflects the US city's ...
Latest News
The main political parties need to "discuss prevention in the same breath as they discuss ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Wattbike remain best-in-class performance bike for David Lloyd Leisure
David Lloyd Leisure has announced Wattbike as its performance bike of choice after a recent tender.
Featured supplier news
Featured supplier: Brand means business: A new era of gym equipment customisation
Jordan Fitness has long been recognised for its premium-quality gym equipment, and its wide variety of free weights, benches, functional kit, rigs and storage.
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
ResortSuite: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates

features

Turning the tide

Is ukactive’s strategy to address the UK’s high levels of inactivity on track to achieve its ambitious goals? We ask a panel of leading industry figures for their views

Published in Health Club Management 2014 issue 4

As part of efforts to prevent 37,000 needless deaths a year, ukactive is spearheading a new campaign to ‘turn the tide of inactivity’ in the UK – with the scale of the challenge laid bare in a report of the same name.

The wording is intentional: rather than concentrating on obesity as has been the case across society in recent years, the focus is on getting people more active. Launched at the ukactive summit In November, the initiative has got off to a strong start, with government, business and the NHS backing the scheme. There has even been an acknowledgment from Prime Minister David Cameron. 

If the campaign reaches its target of reducing inactivity by 1 per cent every year for the next five years, the project could save tens of thousands of lives and save taxpayers £1.2bn – a tax reduction of £44 per household.

ukactive has set a course to ensure that a cross-party, cross-government national strategy on inactivity will be embedded within the 2015 election manifesto of all parties. It has also called for councils to set health and wellbeing strategies where success is measured by reducing levels of inactivity rather than obesity – an important point, as a recent ukactive report showed that councils only spend 2.4 per cent of their health budgets on getting people more active. 

But how is the programme different from other, similar initiatives in the past? We ask three leading industry figures for their views. 

Professor Kevin Fenton,

National Director of Health and Wellbeing,

Public Health England

Professor Kevin Fenton
Professor Kevin Fenton

The ‘Turning the Tide of Inactivity’ report highlights the complexity and breadth of the physical inactivity challenge, which has to be a central platform of public health efforts. It’s been followed by a national cross-government commitment – through the new ‘Moving More, Living More’ campaign – to go further and faster on increasing physical activity.

Physical activity is undertaken across communities in a range of ways, from walking and cycling, through fitness, leisure and play to structured amateur and elite sport.

We need to embrace and support this diversity through cross-sector collaboration. PHE is partnering with national and local organisations to reduce levels of physical inactivity and the associated health, economic and social burden on local communities.

Local government can develop and lead the approach across communities to reduce physical inactivity. Health clubs and leisure centres can be the leaders of the movement to promote active lifestyles and embed activity into daily lives. There has to be a shared responsibility to drive the active agenda forward; I believe everyone can play their part.

Public Health England is leading the development of a National Implementation Framework for Physical Activity in England, which is drawing together evidence and case studies from across the country to help develop a tool that can truly deliver this whole system approach. People and organisations can input to the framework by emailing [email protected], and we will also be working with ukactive to deliver a series of regional events during May and June to engage with local stakeholders.

I’m passionate about making a difference to people’s lives by making the public healthier. ‘Turning the Tide of Inactivity’ has revealed the evidence and allowed us to understand the scale of the problem. To move forward, we need to use the case studies within the report and other examples of best practice to implement practical ways of making a difference.

Mike Kelly,

Director,

Centre of Public Health, NICE

Mike Kelly
Mike Kelly

The ukactive report highlights the growing problem of physical inactivity and the fact that resources have not been directed to target this issue in certain parts of the country.

Inactivity has a huge societal cost. The fact that local councils spend just 2.4 per cent of their top-tier public health budgets on programmes aimed at promoting physical activity is disproportionately low compared to other top-tier concerns like substance misuse or smoking. We must prioritise investment into encouraging more people to get active.

ukactive’s evidence-based recommendations are designed to help local government do just that, to make the best use of its limited funds in improving public health. They are practical, cost-effective measures that will not only improve the health and wellbeing of their communities, but lead to cost savings in the long term.

We must also ensure that open spaces and built environments are better used to offer effective programmes and interventions to increase the number of people who lead an active lifestyle.

The findings from the report will be embedded within the priorities of the medical profession’s considerations over the coming years to turn the tide on physical inactivity and improve millions of lives.

Lord Coe,

Chair,

British Olympic Association

Lord Coe
Lord Coe

Since the London Olympic and Paralympic Games, we’ve set out to deliver what no other host nation has done before: a lasting legacy that benefits future generations.

Legacy is a long-term programme and we’ve made an excellent start, including over £11bn of economic benefits, eight out of eight retained Olympic Park venues with their future secured, and 1.5 million more people playing sport once a week since we won the bid in 2005.

But one area where there remains work to do is securing the physical activity legacy from the Games. Still 44 per cent of adults fail to meet the Chief Medical Officers’ guideline of 150 minutes’ physical activity a week, and 29 per cent of adults fail to achieve even 30 minutes’ physical activity over seven days. That’s why I recently helped launch the government and mayor of London’s ‘Moving More, Living More’ initiative to reduce inactivity. This initiative is bringing together government – working in a joined-up way across departments – with the mayor of London’s teams, local government, business and, above all, individuals and community groups who know how to get people moving.

Turning the tide of inactivity is a hugely important outcome for our legacy story. I welcome the recent report from ukactive, whose analysis and recommendations have helped establish the scale of the problem and provide an important step towards tackling the issue. Turning the tide of physical inactivity must be viewed as a national priority and the report makes a persuasive case for action. I’m delighted that ukactive is working with us on the ‘Moving More, Living More’ campaign.

http://www.leisureopportunities.com/images/HCM2014_4inactivity.gif
Is ukactive's campaign to tackle inactivity on track to achieve its goals?
Latest News
Almost half of children and young people (46.8 per cent) in England are doing the ...
Latest News
A local fitness operator with 11 clubs in Chicago, US, is looking to muscle in ...
Latest News
Fitness industry veteran Nick Coutts has been appointed chair of Danish fitness tech firm Motosumo. ...
Latest News
The improvements in health and wellbeing associated with exercise referral schemes aren’t as large as ...
Latest News
The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins ...
Latest News
Physical exercise can improve the health of blood vessels in the heart for people with ...
Latest News
Hufft have created a community fitness centre in Humboldt, Kansas, that reflects the US city's ...
Latest News
The main political parties need to "discuss prevention in the same breath as they discuss ...
Latest News
SoulCycle chief executive Melanie Whelan has resigned from her role, capping off a challenging few ...
Latest News
Workspace provider WeWork has launched a full service, on-site wellness programme at its largest site ...
Latest News
On-demand fitness app Fiit has partnered with fitness marketplace Hussle, giving Hussle users access to ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Wattbike remain best-in-class performance bike for David Lloyd Leisure
David Lloyd Leisure has announced Wattbike as its performance bike of choice after a recent tender.
Featured supplier news
Featured supplier: Brand means business: A new era of gym equipment customisation
Jordan Fitness has long been recognised for its premium-quality gym equipment, and its wide variety of free weights, benches, functional kit, rigs and storage.
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
ResortSuite: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills