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Les Mills
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Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Virtuagym: Built strong from the start

How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community

Published in Health Club Management 2020 issue 11
Virtuagym’s systems power Thebodycontent studio in Dublin
Virtuagym’s systems power Thebodycontent studio in Dublin

When COVID-19 struck, and gyms were forced to take their business online, Thebodycontent had little to fear. This humble Dublin-based gym, run by personal-trainers-turned-business-owners Eoin O’Malley and Beth Johnston had already adapted to digital transformation with help from Virtuagym’s gym management software. This meant they could automate operations, provide virtual offerings, and embrace a flexible business model.

Hitting pause – but not stopping
The sudden lockdowns meant that fitness facilities had to reconcile appeasing their clients and managing revenue. For O’Malley and Johnston, this was far from stressful, thanks to Virtuagym’s ‘Pause’ feature – at the click of a button – they put a blanket pause on all memberships.
Having this system in place allowed them to quickly bring their offering online and communicate that shift to their members.

As a result, they saw 50 per cent of their clients sign up for virtual classes on Zoom at full membership rates. Finances aside, the speed at which Thebodycontent was able to amend contracts and inform their members created an atmosphere of trust – which translated into support for their small but savvy gym.

The social factor
Thebodycontent’s personal-trainer approach requires it to have software that facilitates personalisation. Virtuagym’s completely white-labeled app allows Thebodycontent to provide a tailored online coaching experience alongside a spirited online community.

They make use of Virtuagym’s rich library of workout content to promote challenges and set up leaderboards to encourage friendly competition amid closures. This in-app interaction gives the gym a personable atmosphere, even online. O’Malley and Johnston have leveraged the well-known community aspect of Thebodycontent to get more signups during the pandemic.

Fewer arduous tasks
Thebodycontent decided to empower members to handle their own bookings and scheduling. Members have a clear overview of payments, finances, and a timeline of how closures have affected their contract end-dates. This takes the strenuous day-to-day tasks out of the owners’ hands – which is imperative for small gyms. Automating things such as billing also means O’Malley and Johnston can spend more time crafting an above-par client experience, which, when push comes to shove, makes their business as strong as their community bonds.

A better model for the future
The year to come will undoubtedly be ridden with unpredictability – but one certain thing is that a healthy lifestyle will be in demand.

Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment. With the aid of innovative, future-focused solutions, Thebodycontent can contribute to the adoption of a healthy lifestyle while staying in tune with the constantly developing digital pace of the industry.

Start future-proofing your business with Virtuagym, and check out Thebodycontent for fitness inspiration.

“Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment”
Hugo Braam, Virtuagym

Find out more: https://business.virtuagym.com and www.thebodycontent.com

https://www.leisureopportunities.co.uk/images/2020/318626_831341.jpg
Virtuagym is enabling operators around the world to build successful hybrid offerings, as seen in their work with Thebodycontent in Dublin
HCM magazine
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How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
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Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
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Promotion
Goji’s virus-killing air purification system is the future of air purification for gyms, says Greg Whyte
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Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
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Finance
New tax laws will hit the UK fitness sector in early April, changing the way freelance PTs are legally classified for income tax and national insurance, as Abi Harris reports
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Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
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Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
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Supplier showcase
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
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Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
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Latest News
Wyre Council in Lancashire has revealed plans to begin charging PTs and fitness instructors for ...
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L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Virtuagym: Built strong from the start

How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community

Published in Health Club Management 2020 issue 11
Virtuagym’s systems power Thebodycontent studio in Dublin
Virtuagym’s systems power Thebodycontent studio in Dublin

When COVID-19 struck, and gyms were forced to take their business online, Thebodycontent had little to fear. This humble Dublin-based gym, run by personal-trainers-turned-business-owners Eoin O’Malley and Beth Johnston had already adapted to digital transformation with help from Virtuagym’s gym management software. This meant they could automate operations, provide virtual offerings, and embrace a flexible business model.

Hitting pause – but not stopping
The sudden lockdowns meant that fitness facilities had to reconcile appeasing their clients and managing revenue. For O’Malley and Johnston, this was far from stressful, thanks to Virtuagym’s ‘Pause’ feature – at the click of a button – they put a blanket pause on all memberships.
Having this system in place allowed them to quickly bring their offering online and communicate that shift to their members.

As a result, they saw 50 per cent of their clients sign up for virtual classes on Zoom at full membership rates. Finances aside, the speed at which Thebodycontent was able to amend contracts and inform their members created an atmosphere of trust – which translated into support for their small but savvy gym.

The social factor
Thebodycontent’s personal-trainer approach requires it to have software that facilitates personalisation. Virtuagym’s completely white-labeled app allows Thebodycontent to provide a tailored online coaching experience alongside a spirited online community.

They make use of Virtuagym’s rich library of workout content to promote challenges and set up leaderboards to encourage friendly competition amid closures. This in-app interaction gives the gym a personable atmosphere, even online. O’Malley and Johnston have leveraged the well-known community aspect of Thebodycontent to get more signups during the pandemic.

Fewer arduous tasks
Thebodycontent decided to empower members to handle their own bookings and scheduling. Members have a clear overview of payments, finances, and a timeline of how closures have affected their contract end-dates. This takes the strenuous day-to-day tasks out of the owners’ hands – which is imperative for small gyms. Automating things such as billing also means O’Malley and Johnston can spend more time crafting an above-par client experience, which, when push comes to shove, makes their business as strong as their community bonds.

A better model for the future
The year to come will undoubtedly be ridden with unpredictability – but one certain thing is that a healthy lifestyle will be in demand.

Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment. With the aid of innovative, future-focused solutions, Thebodycontent can contribute to the adoption of a healthy lifestyle while staying in tune with the constantly developing digital pace of the industry.

Start future-proofing your business with Virtuagym, and check out Thebodycontent for fitness inspiration.

“Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment”
Hugo Braam, Virtuagym

Find out more: https://business.virtuagym.com and www.thebodycontent.com

https://www.leisureopportunities.co.uk/images/2020/318626_831341.jpg
Virtuagym is enabling operators around the world to build successful hybrid offerings, as seen in their work with Thebodycontent in Dublin
Latest News
Wyre Council in Lancashire has revealed plans to begin charging PTs and fitness instructors for ...
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
fibodo Limited: Management software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
Les Mills