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Technogym
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Virtuagym: Built strong from the start

How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community

Published in Health Club Management 2020 issue 11
Virtuagym’s systems power Thebodycontent studio in Dublin
Virtuagym’s systems power Thebodycontent studio in Dublin

When COVID-19 struck, and gyms were forced to take their business online, Thebodycontent had little to fear. This humble Dublin-based gym, run by personal-trainers-turned-business-owners Eoin O’Malley and Beth Johnston had already adapted to digital transformation with help from Virtuagym’s gym management software. This meant they could automate operations, provide virtual offerings, and embrace a flexible business model.

Hitting pause – but not stopping
The sudden lockdowns meant that fitness facilities had to reconcile appeasing their clients and managing revenue. For O’Malley and Johnston, this was far from stressful, thanks to Virtuagym’s ‘Pause’ feature – at the click of a button – they put a blanket pause on all memberships.
Having this system in place allowed them to quickly bring their offering online and communicate that shift to their members.

As a result, they saw 50 per cent of their clients sign up for virtual classes on Zoom at full membership rates. Finances aside, the speed at which Thebodycontent was able to amend contracts and inform their members created an atmosphere of trust – which translated into support for their small but savvy gym.

The social factor
Thebodycontent’s personal-trainer approach requires it to have software that facilitates personalisation. Virtuagym’s completely white-labeled app allows Thebodycontent to provide a tailored online coaching experience alongside a spirited online community.

They make use of Virtuagym’s rich library of workout content to promote challenges and set up leaderboards to encourage friendly competition amid closures. This in-app interaction gives the gym a personable atmosphere, even online. O’Malley and Johnston have leveraged the well-known community aspect of Thebodycontent to get more signups during the pandemic.

Fewer arduous tasks
Thebodycontent decided to empower members to handle their own bookings and scheduling. Members have a clear overview of payments, finances, and a timeline of how closures have affected their contract end-dates. This takes the strenuous day-to-day tasks out of the owners’ hands – which is imperative for small gyms. Automating things such as billing also means O’Malley and Johnston can spend more time crafting an above-par client experience, which, when push comes to shove, makes their business as strong as their community bonds.

A better model for the future
The year to come will undoubtedly be ridden with unpredictability – but one certain thing is that a healthy lifestyle will be in demand.

Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment. With the aid of innovative, future-focused solutions, Thebodycontent can contribute to the adoption of a healthy lifestyle while staying in tune with the constantly developing digital pace of the industry.

Start future-proofing your business with Virtuagym, and check out Thebodycontent for fitness inspiration.

“Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment”
Hugo Braam, Virtuagym

Find out more: https://business.virtuagym.com and www.thebodycontent.com

https://www.leisureopportunities.co.uk/images/2020/318626_831341.jpg
Virtuagym is enabling operators around the world to build successful hybrid offerings, as seen in their work with Thebodycontent in Dublin
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One of England's highest ranking police officers has called on government ministers to clearly define ...
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Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Crown Sports Lockers: Lockers/interior design
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Software
Volution.fit: Software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Virtuagym: Built strong from the start

How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community

Published in Health Club Management 2020 issue 11
Virtuagym’s systems power Thebodycontent studio in Dublin
Virtuagym’s systems power Thebodycontent studio in Dublin

When COVID-19 struck, and gyms were forced to take their business online, Thebodycontent had little to fear. This humble Dublin-based gym, run by personal-trainers-turned-business-owners Eoin O’Malley and Beth Johnston had already adapted to digital transformation with help from Virtuagym’s gym management software. This meant they could automate operations, provide virtual offerings, and embrace a flexible business model.

Hitting pause – but not stopping
The sudden lockdowns meant that fitness facilities had to reconcile appeasing their clients and managing revenue. For O’Malley and Johnston, this was far from stressful, thanks to Virtuagym’s ‘Pause’ feature – at the click of a button – they put a blanket pause on all memberships.
Having this system in place allowed them to quickly bring their offering online and communicate that shift to their members.

As a result, they saw 50 per cent of their clients sign up for virtual classes on Zoom at full membership rates. Finances aside, the speed at which Thebodycontent was able to amend contracts and inform their members created an atmosphere of trust – which translated into support for their small but savvy gym.

The social factor
Thebodycontent’s personal-trainer approach requires it to have software that facilitates personalisation. Virtuagym’s completely white-labeled app allows Thebodycontent to provide a tailored online coaching experience alongside a spirited online community.

They make use of Virtuagym’s rich library of workout content to promote challenges and set up leaderboards to encourage friendly competition amid closures. This in-app interaction gives the gym a personable atmosphere, even online. O’Malley and Johnston have leveraged the well-known community aspect of Thebodycontent to get more signups during the pandemic.

Fewer arduous tasks
Thebodycontent decided to empower members to handle their own bookings and scheduling. Members have a clear overview of payments, finances, and a timeline of how closures have affected their contract end-dates. This takes the strenuous day-to-day tasks out of the owners’ hands – which is imperative for small gyms. Automating things such as billing also means O’Malley and Johnston can spend more time crafting an above-par client experience, which, when push comes to shove, makes their business as strong as their community bonds.

A better model for the future
The year to come will undoubtedly be ridden with unpredictability – but one certain thing is that a healthy lifestyle will be in demand.

Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment. With the aid of innovative, future-focused solutions, Thebodycontent can contribute to the adoption of a healthy lifestyle while staying in tune with the constantly developing digital pace of the industry.

Start future-proofing your business with Virtuagym, and check out Thebodycontent for fitness inspiration.

“Virtuagym’s software facilitates hybridisation in the face of an uncertain economic environment”
Hugo Braam, Virtuagym

Find out more: https://business.virtuagym.com and www.thebodycontent.com

https://www.leisureopportunities.co.uk/images/2020/318626_831341.jpg
Virtuagym is enabling operators around the world to build successful hybrid offerings, as seen in their work with Thebodycontent in Dublin
Latest News
One of England's highest ranking police officers has called on government ministers to clearly define ...
Latest News
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch ...
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Latest News
An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
Latest News
The government needs to provide the fitness and physical activity sector with a plan which ...
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Featured supplier news
Featured supplier: Forget the ‘Netflix effect’ – it’s all about the ‘iFit effect’ to boost member retention
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry wants? For members to be addicted (in a healthy way) to exercise – not just to increase profits but, most importantly, so they can live happier, healthier and longer lives.
Featured supplier news
Featured supplier: AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Company profiles
Company profile: Volution
Volution uses data to connect the digital with the physical and partners with health and ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Software
Volution.fit: Software
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
TRX Training: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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