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FITNESS, HEALTH, WELLNESS

features

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Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]

Published in Health Club Management 2024 issue 1
Buddy volunteers support members at Primetime sessions / photo: MyTIME ACTIVE
Buddy volunteers support members at Primetime sessions / photo: MyTIME ACTIVE
Helen Rowbotham, CEO, Access Sport
Helen Rowbotham / photo: Access Sport

Access Sport, the sport inclusion charity, has entered into a partnership with Lex Leisure and Legacy Leisure to pilot an inclusive community sport offer centred around leisure centres.

The partnership aims to develop a national inclusive club support model that recognises the important role of leisure centres as hubs for positive change in community sport.

Traditionally, operators have struggled to engage with disadvantaged and disabled young people in their local areas. For example, only 17 per cent of public leisure centre users are from deprived communities and understandably, staff are not typically experts in social and disability inclusion and often don’t have the tools to work with these young people.

The project will initially be based in Derbyshire and Devon UK and will deliver social and disability inclusion training and development support to local community clubs.

The training will focus on building local connections with communities, upskilling coaches and developing new inclusive programmes. The project will then be reviewed with a view to creating a national offering that can impact the lives of thousands of disadvantaged and disabled young people.

We’re excited to be working with Lex Leisure and Legacy Leisure to pilot this concept and we’re aiming to create a new leisure centre-focussed inclusive club offer that will enable more children and young people to access the transformational benefits of community sport. These benefits include mental and physical health, life skills and prospects, a sense of belonging and community engagement.

Traditionally, operators have struggled to engage with disadvantaged and disabled young people
Jason Stanton, CEO, Mytime Active
Jason Stanton / photo: MyTIME ACTIVE

I read with interest the research by Savanta, on behalf of UK Active, that 78 per cent of respondents cited improving their mental health and wellbeing as a reason to take out a gym membership, while 43 per cent said going to the gym helps them make new friends.

It’s positive news that people are seeing that accessing physical activity is about much more than just getting ‘fit.’ However, if operators really want people to keep coming, we have to prioritise and deliver opportunities for making friends and eliminating social isolation when they come through our doors.

At Mytime Active we’ve found the key to unlocking this need for friendship, particularly for those who may be more vulnerable, such as older people who are inevitably more likely to live alone, introducing a ‘Buddy’ scheme for our Primetime (over 60s) members.

Primetime buddies are volunteers, who are positive role models who understand the fears and challenges older people may feel and can give peer-to-peer information, help and support to our customers.

The buddies are an approachable, friendly and welcoming face. You can’t miss them in bright purple buddy T-shirts – they’re the first faces people see when they come through our doors. They also keep a look-out for anyone who’s unwell, nervous or needs help if they’re struggling in a class.

Our army of volunteers ensure a buddy is available at every class to help foster friendships.

We know it works because our customers tell us, with comments such as “Being a buddy is one of the best things I’ve ever done. I feel I’m doing a worthwhile job and get a lot of satisfaction.”

For many of our customers it’s been a lifeline after their partners have died. Making friends can be difficult at any age and I’m proud that many of our Primetime members tell me they consider each other to be like family.

We have to prioritise and deliver opportunities for making friends and eliminating social isolation
https://www.leisureopportunities.co.uk/images/2024/227345_162540.jpg
Thoughts from Helen Rowbotham of Access Sport and Jason Stanton of Mytime Active
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features

Letters: Write to reply

Fuel the debate about issues across the industry and share your ideas and experiences. We’d love to hear from you: [email protected]

Published in Health Club Management 2024 issue 1
Buddy volunteers support members at Primetime sessions / photo: MyTIME ACTIVE
Buddy volunteers support members at Primetime sessions / photo: MyTIME ACTIVE
Helen Rowbotham, CEO, Access Sport
Helen Rowbotham / photo: Access Sport

Access Sport, the sport inclusion charity, has entered into a partnership with Lex Leisure and Legacy Leisure to pilot an inclusive community sport offer centred around leisure centres.

The partnership aims to develop a national inclusive club support model that recognises the important role of leisure centres as hubs for positive change in community sport.

Traditionally, operators have struggled to engage with disadvantaged and disabled young people in their local areas. For example, only 17 per cent of public leisure centre users are from deprived communities and understandably, staff are not typically experts in social and disability inclusion and often don’t have the tools to work with these young people.

The project will initially be based in Derbyshire and Devon UK and will deliver social and disability inclusion training and development support to local community clubs.

The training will focus on building local connections with communities, upskilling coaches and developing new inclusive programmes. The project will then be reviewed with a view to creating a national offering that can impact the lives of thousands of disadvantaged and disabled young people.

We’re excited to be working with Lex Leisure and Legacy Leisure to pilot this concept and we’re aiming to create a new leisure centre-focussed inclusive club offer that will enable more children and young people to access the transformational benefits of community sport. These benefits include mental and physical health, life skills and prospects, a sense of belonging and community engagement.

Traditionally, operators have struggled to engage with disadvantaged and disabled young people
Jason Stanton, CEO, Mytime Active
Jason Stanton / photo: MyTIME ACTIVE

I read with interest the research by Savanta, on behalf of UK Active, that 78 per cent of respondents cited improving their mental health and wellbeing as a reason to take out a gym membership, while 43 per cent said going to the gym helps them make new friends.

It’s positive news that people are seeing that accessing physical activity is about much more than just getting ‘fit.’ However, if operators really want people to keep coming, we have to prioritise and deliver opportunities for making friends and eliminating social isolation when they come through our doors.

At Mytime Active we’ve found the key to unlocking this need for friendship, particularly for those who may be more vulnerable, such as older people who are inevitably more likely to live alone, introducing a ‘Buddy’ scheme for our Primetime (over 60s) members.

Primetime buddies are volunteers, who are positive role models who understand the fears and challenges older people may feel and can give peer-to-peer information, help and support to our customers.

The buddies are an approachable, friendly and welcoming face. You can’t miss them in bright purple buddy T-shirts – they’re the first faces people see when they come through our doors. They also keep a look-out for anyone who’s unwell, nervous or needs help if they’re struggling in a class.

Our army of volunteers ensure a buddy is available at every class to help foster friendships.

We know it works because our customers tell us, with comments such as “Being a buddy is one of the best things I’ve ever done. I feel I’m doing a worthwhile job and get a lot of satisfaction.”

For many of our customers it’s been a lifeline after their partners have died. Making friends can be difficult at any age and I’m proud that many of our Primetime members tell me they consider each other to be like family.

We have to prioritise and deliver opportunities for making friends and eliminating social isolation
https://www.leisureopportunities.co.uk/images/2024/227345_162540.jpg
Thoughts from Helen Rowbotham of Access Sport and Jason Stanton of Mytime Active
Latest News
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. ...
Latest News
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder ...
Latest News
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan ...
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
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Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Featured supplier news
Featured supplier news: Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members.
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Speedflex (Europe) Ltd. press release: Speedflex hosts networking golf day at Close House
Speedflex, renowned for its innovative approach to fitness, recently ventured into new territory by hosting its first-ever networking golf day at Close House, one of the most renowned golfing destinations in the UK.
Featured press releases
Wattbike Ltd press release: EXOS adds Wattbike to its supplier list
Wattbike, leaders in indoor cycling, is proud to announce that wattbike is now included as an official supplier with Exos, global experts in human performance and corporate wellbeing solutions.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Lockers
Fitlockers: Lockers
salt therapy products
Saltability: salt therapy products
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
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Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
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12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
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IMPACT Exhibition Center, Bangkok, Thailand
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Diary dates
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Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
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Diary dates
22-25 Oct 2024
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QEII Conference Centre, London, United Kingdom
Diary dates
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In person, St Andrews, United Kingdom
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