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FITNESS, HEALTH, WELLNESS

promotion: Pulse Fitness

Pulse Fitness welcomes Liam Lister to the team

21 Dec 2023
RAF Brize Norton / Pulse Fitness
It doesn’t feel like I have ever been away
– Liam Lister
Credit: Pulse Fitness
Pulse Fitness is delighted to announce the return of Liam Lister to its team of industry talent. He has joined as director of regional sales.

With a career path that spans various sectors of the health and fitness industry, Lister brings a wealth of experience and expertise to his role.

Lister's journey in the fitness industry began at the age of 16 when he joined the British Army, serving as a physical training instructor. Following his military career, he then transitioned into the private sector, working with prominent organisations like Total Fitness and Esporta, where he held key positions such as sales manager and general manager.

In 2018, Lister took on a role as business development director in Gym Flooring and most recently, he reconnected with Pulse Fitness as an account manager for its primary flooring contractor, maintaining a strong partnership with the company.

Lister expressed his excitement about rejoining the Pulse Fitness family, saying: "It doesn’t feel like I have ever been away. It is great to once again be a part of its close-knit, collaborative team dedicated to delivering the best-in-class fitness solutions.”

He also highlighted Pulse Fitness' continuous evolution, both in physical and digital products, with exciting developments on the horizon in the coming year. Liam recognised the company's growing momentum in securing new contracts, not only in the UK but internationally and across Government Services contracts.

Lister's return to Pulse Fitness reinforces the company's commitment to providing high-quality fitness solutions and services to its clients.

With his extensive background in the fitness industry and his passion for Pulse Fitness' mission, his presence on the team promises to be a valuable asset as the company continues to thrive and innovate.

More press releases and updates from Pulse Fitness:
Providing operators with member fitness tracking and programming, the TRAKK ecosystem seamlessly integrates into existing software and has proven results in enhancing member retention.
Pulse Fitness is thrilled to announce the grand opening of its state-of-the-art showroom gym at the company's headquarters this March, which is a testament to Pulse Fitness' commitment to excellence in fitness equipment. 
Leaders in fitness equipment manufacturing, Pulse Fitness has donated two Concept2 rowing machines to Neurokinex, a specialist activity-based neurorehabilitation charity, to provide vital support in the ongoing recovery of its clients.
In 2021, Pulse Fitness added to its ever-growing portfolio of leisure industry services with the launch of TRAKK, its connected fitness app.
This Autumn, Pulse Fitness completed a £2m (US$2.4m, €2.3m) renovation project to re-open the Killamarsh Community Centre in Derbyshire that had sat closed and redundant since the pandemic.
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Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
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Strength: All aboard
Frances Marcellin spoke to the experts to find out more about how gyms can encourage women to take up strength training
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
Pulse Fitness
Tel: 01260 294600
Address: Radnor Park, Greenfield Road, Congleton, Cheshire , CW12 4TW, England
Chris Johnson, Managing Director
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Pulse Fitness press release: Pulse Fitness welcomes Liam Lister to the team
Pulse Fitness is delighted to announce the return of Liam Lister to its team of industry talent. He has joined as director of regional sales.
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promotion: Pulse Fitness

Pulse Fitness welcomes Liam Lister to the team

21 Dec 2023
RAF Brize Norton / Pulse Fitness
It doesn’t feel like I have ever been away
– Liam Lister
Credit: Pulse Fitness
Pulse Fitness is delighted to announce the return of Liam Lister to its team of industry talent. He has joined as director of regional sales.

With a career path that spans various sectors of the health and fitness industry, Lister brings a wealth of experience and expertise to his role.

Lister's journey in the fitness industry began at the age of 16 when he joined the British Army, serving as a physical training instructor. Following his military career, he then transitioned into the private sector, working with prominent organisations like Total Fitness and Esporta, where he held key positions such as sales manager and general manager.

In 2018, Lister took on a role as business development director in Gym Flooring and most recently, he reconnected with Pulse Fitness as an account manager for its primary flooring contractor, maintaining a strong partnership with the company.

Lister expressed his excitement about rejoining the Pulse Fitness family, saying: "It doesn’t feel like I have ever been away. It is great to once again be a part of its close-knit, collaborative team dedicated to delivering the best-in-class fitness solutions.”

He also highlighted Pulse Fitness' continuous evolution, both in physical and digital products, with exciting developments on the horizon in the coming year. Liam recognised the company's growing momentum in securing new contracts, not only in the UK but internationally and across Government Services contracts.

Lister's return to Pulse Fitness reinforces the company's commitment to providing high-quality fitness solutions and services to its clients.

With his extensive background in the fitness industry and his passion for Pulse Fitness' mission, his presence on the team promises to be a valuable asset as the company continues to thrive and innovate.

More press releases and updates from Pulse Fitness:
Providing operators with member fitness tracking and programming, the TRAKK ecosystem seamlessly integrates into existing software and has proven results in enhancing member retention.
Pulse Fitness is thrilled to announce the grand opening of its state-of-the-art showroom gym at the company's headquarters this March, which is a testament to Pulse Fitness' commitment to excellence in fitness equipment. 
Leaders in fitness equipment manufacturing, Pulse Fitness has donated two Concept2 rowing machines to Neurokinex, a specialist activity-based neurorehabilitation charity, to provide vital support in the ongoing recovery of its clients.
In 2021, Pulse Fitness added to its ever-growing portfolio of leisure industry services with the launch of TRAKK, its connected fitness app.
This Autumn, Pulse Fitness completed a £2m (US$2.4m, €2.3m) renovation project to re-open the Killamarsh Community Centre in Derbyshire that had sat closed and redundant since the pandemic.
Pulse Fitness: featured in HCM and Fit Tech magazines
Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
Pulse Fitness has revitalised Strood Sports Centre for Medway Council
Pulse Fitness has brought fitness back to the heart of the community with the relaunch of Killamarsh Active
Strength: All aboard
Frances Marcellin spoke to the experts to find out more about how gyms can encourage women to take up strength training
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
Pulse Fitness
Tel: 01260 294600
Address: Radnor Park, Greenfield Road, Congleton, Cheshire , CW12 4TW, England
Chris Johnson, Managing Director
Key personnel
Chris Johnson, Managing Director
Richard Sheen, Commercial Sales Director
Key customers
We work with a wide range of private club operators, universities, schools, leisure trusts right across the sector.

Our clients range from the likes of Third Space to University of Liverpool to Suffolk Coastal District Council.

We are also proud to be an official supplier to the Ministry of Defence.
Plans for the next 12 months
Each year, more and more consumers opt into the digital age of fitness to help keep them on track with their personal health journey. To ensure we are responding to this customer demand, this year we are continuing to enhance the development of our digital offering, TRAKK.

Dominik Rzadowski, UK Digital Sales Specialist was recently appointed to accelerate the growth of the TRAKK platform and provide a full 360 digital experience to operators and their members. Under Dom’s strategic lead, this year we will be enhancing the app with the introduction of features such as a class booking system, superior workout plans and automated account creation.

Looking ahead to the rest of the year, we’ll be adding new, market-leading products to our existing ranges and growing our most recent division, Pulse Resale. Resale was launched last year to enable customers to purchase fully serviced, pre-owned fitness equipment at a fraction of the cost and we’re looking forward to expanding this offering even further in 2023.
Testimonial
"We have been thoroughly impressed by Pulse Fitness. Their equipment incorporates the very best in British design alongside some of the most innovative and advanced technology from around the world.

The team have truly understood the expectations of our members and have supplied strength training solutions which enhance our luxury offering."
– Rob Beale, Fitness Director, Third Space
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