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FITNESS, HEALTH, WELLNESS

Product innovation

New concept for upper body fitness launched

Advanced Cardio Equipment has created a new concept in fitness dedicated to upper body exercise.

The A-trainer combines the three key elements of physical exercise: cardiovascular, muscular endurance and muscle-building within a single piece of apparatus to provide an upper body workout.

The company says it set out to redress the balance in the cardio fitness market, which is dominated by exercise machines which almost exclusively require intensive use of the legs.

After a lengthy prototyping phase, the apparatus evolved into the A-trainer, which can provide a cardio workout without any assistance from the lower body.

Director Robert Howett says: “We believe people playing many sports including swimming, gymnastics, athletics, field sports, canoeing and other activities, where upper body strength and fitness are key, will benefit from this machine.”

Company Details
Advanced Cardio Equipment
Advanced Cardio Equipment has created a new concept in fitness dedicated to upper body exercise.
2025/THUMB127-356982_512048_326881.jpg

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Product innovation

New concept for upper body fitness launched

Advanced Cardio Equipment has created a new concept in fitness dedicated to upper body exercise.

The A-trainer combines the three key elements of physical exercise: cardiovascular, muscular endurance and muscle-building within a single piece of apparatus to provide an upper body workout.

The company says it set out to redress the balance in the cardio fitness market, which is dominated by exercise machines which almost exclusively require intensive use of the legs.

After a lengthy prototyping phase, the apparatus evolved into the A-trainer, which can provide a cardio workout without any assistance from the lower body.

Director Robert Howett says: “We believe people playing many sports including swimming, gymnastics, athletics, field sports, canoeing and other activities, where upper body strength and fitness are key, will benefit from this machine.”

Company Details
Advanced Cardio Equipment
Advanced Cardio Equipment has created a new concept in fitness dedicated to upper body exercise.
2025/THUMB127-356982_512048_326881.jpg

Product innovation

Living Earth Crafts, a member of the new parent company, Intentional Wellness Brands, has launched
Organic Hebridean skincare brand Ishga, which harvests its seaweed on the Isle of Lewis in
HPO Tech has created a single-seat hyperbaric chamber, called Oyster, with an acrylic domed lid
Manduka, a leading manufacturer of premium yoga mats has launched its P/ROX hybrid fitness mat,
Nilo Spa Design has launched a dry flotation bed called Marea that uses 500 litres
As healthcare continues to shift towards prevention, there’s a growing focus on helping people stay
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming
One of the biggest mistakes operators in the fitness industry still make is advertising almost
What does a premium body composition experience actually look like? It starts with the measurement itself.
Gharieni Group has launched a new company, Cobotics Innovations, to create automated wellness experiences. The
Tanita Europe has launched the MC-800, a next-generation segmental body composition analyser designed to advance
Indoor cycling brand Wattbike has launched the latest edition of the AtomX, its commercial smart
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal
The Morozko Mineral Bath with Hydrogen offers a plunge experience in an elliptical stainless steel
Fold’s new Studio Reformer has been engineered for everyday use in commercial environments. At its
Fitbench has launched Fitbag, a gloveless boxing bag which has been designed to replace traditional
A waterfall massage jet shower by Werner Dosiertechnik (WDT) enables operators to deliver cold therapy
Sona is an AI-powered vagus nerve stimulator designed to address stress and burnout. Spearheaded by
Gym Gear has introduced the HIITMax Training Station to help operators deliver structured high-intensity interval
Panatta brought together four of the most influential figures in bodybuilding history on the stage
Celebrating its milestone fifth anniversary, W3Fit EMEA returns in 2026 with an unmissable gathering of
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed
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Strength training has moved from the margins to the mainstream.
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Featured supplier news
Featured supplier news: Cornerstone Connect helps Active Blackpool tackle health inequalities
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing disparate information from multiple systems to be aggregated into one dataset, to support its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
Featured supplier news: CoverMe extends matching service to personal training, rewriting how members and personal trainers connect
CoverMe, the global leader in fitness workforce management, today launches CoverMe PT, an on-demand personal training platform that connects the right personal trainer to the right client in under 10 seconds.
Company profiles
Company profile: Gladstone Software
Gladstone’s software is built to streamline operations, reduce admin burden, and boost engagement. Operators can ...
Company profiles
Company profile: Life Fitness/Hammer Strength
Life Fitness, Hammer Strength, and ICG are global leaders in premium fitness solutions, trusted by ...
Supplier Showcases
Supplier Showcase - Future-proofing
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Alliance Leisure Services (Design, Build and Fund) press release: Studio transformation completed at Burscough Wellbeing and Leisure Hub
Alliance Leisure are proud to have supported West Lancashire Borough Council to deliver a £300,000 studio transformation project at Burscough Wellbeing and Leisure Hub, creating a dedicated group exercise space designed to meet growing demand for fitness
Featured press releases
Pure Energy Music press release: Could you be the last one standing? The new 3½-minute fitness challenge everyone's talking about
#HoldThatBody is a new 3½-minute fitness challenge inviting people everywhere to put their strength, determination and staying power to the test. All you need is a squat or a press- up, one specially engineered soundtrack and the determination not to give up.
Directory
Spa and beauty equipment
Oakworks Inc: Spa and beauty equipment
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Hot tubs
MSpa International Ltd: Hot tubs
Industrial washing machines
Miele Company Limited: Industrial washing machines
Lockers
Crown Sports Lockers: Lockers
Fitness tracking platform
SpiviTech: Fitness tracking platform
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Y Felinheli, LL56 4QN
Newmark
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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