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Promotion: EGYM – Fitness like never before
EGYM presents its latest groundbreaking innovations, including a new Smart Strength machine, advanced onboarding and EGYM Genius
As the global leader in connected fitness technology and corporate wellness, EGYM enters this year’s HCM Summit with a clear vision: transforming healthcare from repair to prevention. With its open ecosystem approach, EGYM is redefining how operators and members experience fitness, delivering personalised, data-driven solutions at scale while empowering operators to unlock measurable health outcomes and sustainable growth.
At the heart of EGYM’s ecosystem is EGYM Genius, an advanced, AI-powered tool that delivers hyper-personalised and adaptable training plans to members. Launched in 2024 and now entering its next phase of development, Genius continuously refines and personalises training plans based on real-time workout data.
Every session logged makes the system smarter. The result is optimised, hyper-personalised workouts that evolve with the member, driving motivation and progress. Genius also integrates seamlessly with leading brands of wearables, cardio and strength equipment, ensuring operators can deliver a unified, future-proofed experience. For operators, Genius is not just about smarter workouts; it’s about scalable health outcomes, translating data into tangible business outcomes and success.
At a time when the industry is shifting from fitness to holistic health, EGYM stands out as the ecosystem enabler, championing open integration and collaboration with more than 200 partners worldwide. The result is a platform that connects the entire gym, seamlessly linking testing, training and member management into a unified experience through AI-powered Genius software. For operators, this means a smarter, more efficient way to manage clubs, while for members, it delivers tailored journeys that enhance both physical and mental wellbeing.
Driving the industry forward
As a Platinum Partner of the HCM Summit, EGYM is committed to shaping the future of fitness and wellness through open collaboration, cutting-edge technology and scalable solutions. From the revolutionary Smart Strength Squat to AI-powered Genius, EGYM is empowering operators to deliver consistent, personalised experiences that improve lives – while driving growth and efficiency.
For fitness operators seeking a trusted enterprise partner, EGYM offers not just technology, but also a vision: a connected ecosystem where healthcare shifts from repair to prevention, and where members and businesses alike can reach their full potential.
More: www.EGYM.com
Among the innovations being showcased at the HCM Summit is the Smart Strength Squat, the newest addition to EGYM’s Smart Strength series. Long recognised as one of the most powerful exercises for building strength, stability and mobility, the squat can also be one of the most technically demanding.
The Smart Strength Squat makes this vital movement more accessible, safer and fully personalised. By combining digital resistance, guided motion and automated adjustments, it ensures that users of all levels can train effectively and with confidence. Advanced training modes such as explonic, negative and isokinetic resistance – made possible only with electronic strength technology – enable a training experience that’s as engaging as it is effective.
This is strength training reimagined: intelligent, adaptive and designed to deliver consistent results for members while assuring operators of safety and efficiency at scale.
Complementing the Smart Strength Squat is the launch of the Squat Flexibility Test on the EGYM Fitness Hub. Already established as the ultimate onboarding solution offering intuitive body analyses, flexibility tests and progress visualisation, the Fitness Hub now takes personalisation one step further.
In just 25 seconds, the Squat Flexibility Test uses advanced 3D analysis to assess mobility, strength and balance. The result is a BioAge Flexibility Score, which correlates mobility with biological age and provides a clear benchmark for progress.
Seamlessly integrated with EGYM Genius, these insights feed directly into AI-powered training plans, ensuring workouts are precisely tailored to each individual. For members, this means better results faster. For operators, it means improved engagement, retention, and the ability to deliver measurable health outcomes at population scale.
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ...
