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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Silver company profile

Magicline GmbH

MySports app
How we can help you
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry with innovative, state-of-the-art software solutions. This is acknowledged by being the most awarded software in the fitness industry. The highly integrated management software perfectly matches all individual needs by building efficient and sustainable structures.

Our experience and the continuous development of our software positioned us as the leader in software development throughout Germany. More than 4,200 studios – including some of the biggest fitness chains and franchise systems as well as small independent studios – put their trust in our solutions.

Magicline is part of Sport Alliance GmbH.

Key products and ervices
Sport Alliance GmbH specialises in innovative solutions around gym management, financial services and a centralised supply chain management solution for gyms, franchises and chains. The group of companies counts over 4,200 clients, including McFIT (RSG Group), clever fit and Bodystreet.

With Magicline, Sport Alliance offers Europe’s leading cloud-based management software for the fitness industry and supports gym operators with optimising and digitialising their facilities.

Alongside Magicline, the company’s portfolio also includes the fitness website and training app MySports; bedarf.de which specialises in the purchase of goods for fitness studios, as well as Eurofit24 and Pay Due, two brands focusing on factoring and receivables management in the fitness industry.

case study: McFIT Click and Train
At Magicline, we keep close contact to our clients to develop features that they really need. This is very important to us. In times of the COVID-19 pandemic, this approach has been invaluable.

A very recent and essential case was our development of the “Click-and-Train” feature. We knew that we needed to enable gyms to offer at least outdoor training, while meeting all COVID-19 regulations. In this case we collaborated with McFIT, which set up an outdoor training area for their members.

In order to meet the regulations, they needed to be able to control the amount of people in their facility and the time they spend training. The “Click-and-Train” feature meets exactly these needs.

Gym owners now can define how many people can train in their studio and for how long. Members can book free time slots online or via app and are only granted access to the outdoor gym with a valid booking. They can check in completely contact free with a QR code using their app.

This not only helps gyms to keep control of the number of members in their studio, but also simplifies the tracking in case of a member being tested positive for COVID-19. This feature was developed within days. We wanted to create a solution as fast as possible to enable at least outdoor gym training during the pandemic.
Plans for the next 12 months
Magicline will actively drive the internationalisation process forward on a global scale. "As a successful software provider on the European market, we would now like to help gym operators worldwide with the digitalization of their fitness and sports facilities," says Sport Alliance CEO Daniel Hanelt. The continuing development of the software according to the specific needs of our customers will remain a focus as well. To provide the best customer interface and most innovative user experience is of high importance within this process.
Key personnel
Daniel Hanelt, CEO Sport Alliance GmbH
Konstantin Wolkowa, Head of Magicline
Maike Kumstel, International Business Development Magicline
Key customers
RSG Group (McFIT, Gold’s Gym, JOHN REED, High5); clever fit; Bodystreet; easyfitness
Testimonial
"We relied on Magicline for the biggest IT transformation McFIT has ever done. Why? Because it simply fits – on a personal, professional and technological level. We re-evaluated the importance of software to our company's success and found the perfect partner who sees the world the way we do."
– Vito Scavo, Chief Operating Officer, RSG Group GmbH
Magicline GmbH: news from HCMmag.com and FitTechGlobal.com
Magicline gym management software – the system used by RSG Group – has been launched globally in English by owner, The Sport Alliance Group.
Magicline GmbH
Tel: +49 (0) 40 - 42 93 24 - 0
Address: Raboisen 6 , Hamburg , 20095, Germany
Maike Kumstel, International Business Development
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
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Exercise equipment
Matrix Fitness: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
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Servicesport UK Limited: Independent service & maintenance
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SpaBooker: Spa software
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trade associations
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Uniforms
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Property & Tenders
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Newport, Shropshire
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Silver company profile

Magicline GmbH

MySports app
How we can help you
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry with innovative, state-of-the-art software solutions. This is acknowledged by being the most awarded software in the fitness industry. The highly integrated management software perfectly matches all individual needs by building efficient and sustainable structures.

Our experience and the continuous development of our software positioned us as the leader in software development throughout Germany. More than 4,200 studios – including some of the biggest fitness chains and franchise systems as well as small independent studios – put their trust in our solutions.

Magicline is part of Sport Alliance GmbH.

Key products and ervices
Sport Alliance GmbH specialises in innovative solutions around gym management, financial services and a centralised supply chain management solution for gyms, franchises and chains. The group of companies counts over 4,200 clients, including McFIT (RSG Group), clever fit and Bodystreet.

With Magicline, Sport Alliance offers Europe’s leading cloud-based management software for the fitness industry and supports gym operators with optimising and digitialising their facilities.

Alongside Magicline, the company’s portfolio also includes the fitness website and training app MySports; bedarf.de which specialises in the purchase of goods for fitness studios, as well as Eurofit24 and Pay Due, two brands focusing on factoring and receivables management in the fitness industry.

case study: McFIT Click and Train
At Magicline, we keep close contact to our clients to develop features that they really need. This is very important to us. In times of the COVID-19 pandemic, this approach has been invaluable.

A very recent and essential case was our development of the “Click-and-Train” feature. We knew that we needed to enable gyms to offer at least outdoor training, while meeting all COVID-19 regulations. In this case we collaborated with McFIT, which set up an outdoor training area for their members.

In order to meet the regulations, they needed to be able to control the amount of people in their facility and the time they spend training. The “Click-and-Train” feature meets exactly these needs.

Gym owners now can define how many people can train in their studio and for how long. Members can book free time slots online or via app and are only granted access to the outdoor gym with a valid booking. They can check in completely contact free with a QR code using their app.

This not only helps gyms to keep control of the number of members in their studio, but also simplifies the tracking in case of a member being tested positive for COVID-19. This feature was developed within days. We wanted to create a solution as fast as possible to enable at least outdoor gym training during the pandemic.
Plans for the next 12 months
Magicline will actively drive the internationalisation process forward on a global scale. "As a successful software provider on the European market, we would now like to help gym operators worldwide with the digitalization of their fitness and sports facilities," says Sport Alliance CEO Daniel Hanelt. The continuing development of the software according to the specific needs of our customers will remain a focus as well. To provide the best customer interface and most innovative user experience is of high importance within this process.
Key personnel
Daniel Hanelt, CEO Sport Alliance GmbH
Konstantin Wolkowa, Head of Magicline
Maike Kumstel, International Business Development Magicline
Key customers
RSG Group (McFIT, Gold’s Gym, JOHN REED, High5); clever fit; Bodystreet; easyfitness
Testimonial
"We relied on Magicline for the biggest IT transformation McFIT has ever done. Why? Because it simply fits – on a personal, professional and technological level. We re-evaluated the importance of software to our company's success and found the perfect partner who sees the world the way we do."
– Vito Scavo, Chief Operating Officer, RSG Group GmbH
Magicline GmbH: news from HCMmag.com and FitTechGlobal.com
Magicline gym management software – the system used by RSG Group – has been launched globally in English by owner, The Sport Alliance Group.
Magicline GmbH
Tel: +49 (0) 40 - 42 93 24 - 0
Address: Raboisen 6 , Hamburg , 20095, Germany
Maike Kumstel, International Business Development
Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured supplier news
Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
Service Sport: Uniforms
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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