Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Parkwood Leisure

Hengrove Park Leisure Centre
Crook Log Leisure Centre
What we can do for you
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England and Wales. Operating over 80 sites on behalf of more than 25 local authorities, Parkwood offers bespoke management experience in leisure centres, theatres, golf courses, heritage sites and visitor attraction facilities.

Parkwood Leisure’s mission is to create strong, lasting partnerships, built on a foundation of efficient and effective delivery to encourage happier and healthier lifestyles within the communities that it serves. Parkwood doesn’t look to drive its corporate identity; its leisure facilities operate under the white label ‘Leisure Centre’ identity.

Key products and services
Parkwood Leisure offers bespoke management services for a range of leisure facilities. Its unique approach to leisure management is backed by more than 25 years of experience, which has seen the organisation grow to managing more than 80 facilities across England and Wales.

Its leisure centres offer an extensive range of sports and leisure facilities, with more than 60 gyms in its network. In its role, Parkwood Leisure also works with partner organisations, including national governing bodies and trade associations, as part of its commitment to promoting physical activity and wellbeing and enhancing the local communities within which it operates.

Parkwood also manages six golf courses under its Glendale Golf brand, four theatres, outdoor activity centres and visitor attractions including indoor rainforest zoo Plantasia, and heritage sites Pavilion Gardens in Buxton and Rufford Abbey Country Park.

The organisation also has extensive experience in design, build, operation and maintenance (DBOM) of new-build leisure facilities. Working in partnership with sister company Parkwood Project Management, the company has led the completed consortia management of 14 new-build projects to date.
case study: Rushcliffe Borough Council: delivering sustainable savings and a positive impact within the community
Rushcliffe Borough Council awarded the contract for the management of five of the Council’s leisure centres to Parkwood Leisure in August 2007. In 2011, due to the good value being delivered by Parkwood Leisure and a strong performance with regards to KPIs, the contract was converted to a NPDO and extended by 5 years to 2022.

Parkwood Leisure worked in partnership to manage the closure of the old Rushcliffe Leisure Centre, transitioning the customers, staff and programmes as part of the opening of the new Rushcliffe Arena site in January 2017. The contract between Parkwood Leisure and Rushcliffe Borough Council was extended until July 2025.

Contract highlights:
Increasing active participation - in 2007, the contract welcomed 1,137,798 active visits across its five leisure centres. In 2018, visits reached 1,231,845 across four sites; an increase of nearly 100,000 active visits per year.

Boosting revenue opportunities - in 2019, new sensory lighting equipment was installed in the learner pool at Keyworth Leisure Centre to support users with special needs. Since the install, swim 'pay and play' income has increased by 25%, party hire income by 663% and swimming lessons by 10%.

Maximising partnerships to improve community engagement - Supported by Parkwood Leisure, Rushcliffe Borough Council has worked in partnership with a number of sports organisations and associations to help engage its sites' visitors. These include Swim England, Nottingham Rugby, Nottinghamshire FA and Nottinghamshire Cricket Club. Edwalton Golf Centre, also managed by Parkwood, has also previously held taster sessions in partnership with a local dementia charity.

Future investment - Parkwood Leisure are supporting the council with the development of the new Bingham Leisure Centre, due to open in 2022.
case study: Torbay Leisure Centre: Major Facility Investment To Support Increased Participation
Parkwood Leisure commenced the contract to manage Torbay Leisure Centre on 1st December 2017 for 12 years.

As part of the bid, Parkwood identified £1.7m of investment to improve the facility; working in partnership with the Council who funded the capital improvements, significant upgrades were made to the site which included more than doubling the size of the gym, refurbished squash courts and upgraded changing rooms, as well as the installation of an outdoor artificial pitch.

The facility is a large wet/dry site and also includes a 25m pool and training pool, 8-court sports hall with event seating, café and soft play, plus a British Cycling funded 1.5km outdoor closed road cycling circuit.

There is a lease and management agreement in place between Torbay Council and Parkwood Leisure, who manages the contract via a subcontracting arrangement with Lex Leisure. Lex Leisure Ltd is a Community Investment Company, with charitable objectives to deliver activities which benefit the community. This arrangement provides the Council with confidence that the partnership is financially sustainable as it is underpinned by the extensive experience and commercial expertise of Parkwood Leisure, coupled with a local, bespoke community focus through Lex Leisure.

Contract highlights:

More children learning to swim - The conversion of the main pool and introduction of the learner pool has increased the capacity of the Centre's swimming lesson programme to 600 (Oct 2019) - this is an increase of 100 children each week.

Increased participation and customer satisfaction - Following the investment, customer satisfaction grew from 63% in September 2018 to 90% in September 2019. Active memberships also increased by 400+ new customers per week.

Extension of the partnership - Parkwood Leisure has secured a 25-year agreement with the Riviera International Conference Centre (RICC) in Torquay, South Devon. The new contract will start on 01 April 2021 and will see £1.4m investment into site improvements including a full gym refurbishment, high and low ropes adventure course and new reception area, as well as structural upgrades to the building.
Plans for the next 12 months
Over the next 12 months, Parkwood Leisure will continue to work collaboratively with its local authority partners to help drive improved mental and physical wellbeing within the communities that it serves.
Key personnel
Glen Hall – Managing Director
Giles Rawlinson – Commercial & Finance Director
Alex Godfrey – Operations Director
Sue McGrath – Group HR Director
Tom Davies – Sales & Marketing Director
Mike Worsnop – Business Development Director
Key customers
More than 25 local authorities and councils across England and Wales including the London Borough of Bexley, Cardiff City, Swansea, High Peak Borough, North Devon, West Berkshire, Vale of Glamorgan, Rushcliffe Borough, North Somerset, Bristol City, Staffordshire Moorlands and Cherwell.
Testimonial
“We have enjoyed a fantastic partnership with Parkwood Leisure for more than 10 years. They manage all of our leisure facilities including four leisure centres and Edwalton golf course, and the knowledge, expertise and experience they bring is first class. The slick operation they run, combined with innovative ways they’ve engaged local residents, mean we’ve never had a more physically active community and we’re excited to continue our partnership into the future.”
– David Banks, Executive Manager Neighbourhoods, Rushcliffe Borough Council
updates & press releases
10 Jun 2021
Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.

The report, underpinned by industry-leading research undertaken by Sheffield Hallam University, has been developed over the last year by Parkwood in partnership with 4Global to understand the social value generated prior to the pandemic.

Through improved health and subjective well-being, increased educational attainment and reduced crime, Parkwood generated a social value of £425.09 per member for the year - a figure above industry average. In addition, Parkwood has directly helped prevent more than 3,200 cases of depression; a statistic of particular significance following last month’s Mental Health Awareness Week.

The findings in the report have also helped the leisure management firm understand the impact of members not regularly attending its centres. Almost £59 million in social value has been lost during the Coronavirus pandemic. To help combat this, Parkwood has delivered Covid-specific staff training to its teams focusing on safety protocols, specific interventions and targeted programmes, to get people back into physical activity post-lockdown.

In addition, and with the aim of driving even higher social value, Parkwood will be launching a new Wellness Ecosystem service for its members from August. The service will allow users to access a comprehensive digital service that provides clinically robust evidence-based advice and guidance on how to tackle key aspects of their health and wellbeing, in line with NICE and NCSCT guidance.

Glen Hall, Managing Director of Parkwood Leisure said: “We pride ourselves on creating happier and healthier communities. The impact we’re having on health, wellbeing, education, crime and the NHS is clear from this report. Being active has never been more important for our nation and we’re delighted to be helping proactively tackle a wide range of health and social issues. One of our key aims moving forward is to generate even greater social value - hence the launch of our Wellness Ecosystem - whether that is inside our facilities or out in the community, all helping deliver an even greater impact on the nation’s health agenda.”

Chris Phillips, Director at 4Global said: “This report really starts to tell the full story of how being active more broadly benefits individuals and society. We’ve worked closely with Parkwood over the last few years to understand how they have been helping positively impact the broader issues society faces and this report shows they’re really doing that.”

To read more click here and for more information visit www.parkwoodleisure.co.uk
12 Mar 2021
Parkwood Leisure wins Riviera International Conference Centre contract
Leading UK leisure facility operator Parkwood Leisure has won the contract to manage the Riviera International Conference Centre (RICC) in Torquay, South Devon.

As part of the new 25-year agreement, which begins on 1 April 2021, the centre will benefit from £1.4m of improvements and upgrades over the coming months.

These improvements will include a new reception, a refurbished gym fitted out with state-of-the art Life Fitness equipment, a virtual spin studio, as well as a high and low ropes adventure course overlooking the sea.

In addition to these changes, the Council will be carrying out over £1.2m of upgrades to the structure, plant and roofs of the building to ensure that the conference facilities, function rooms and ‘Waves’ family leisure pool can continue to be enjoyed by the local community and visitors for years to come.

Glen Hall, managing director of Parkwood Leisure commented: “Riviera International Conference Centre is an iconic facility and one we’re proud to take on the management of.

“The improvements we’ll be making to the centre with the support of the local council will deliver an incredible facility that will provide opportunities for the whole community to be healthier and happier.”

Cllr Swithin Long, cabinet member for Housing, Regeneration and Tourism at Torbay Council, said: “We understand the importance of the RICC not only to our local community, but to Torbay’s visitor and business tourism industry.

“In Parkwood we’ve partnered with a company that can support our vision of supporting healthy and physically active lives for all our residents.

“We’re excited about the improvements being made to the building and grounds, and ultimately welcoming back all leisure and corporate visitors.”

The new fitness facility and ropes adventure course are due to be completed by September 2021.

For more information visit Parkwood Leisure's official website.
25 Jan 2021
Parkwood Leisure facilities welcome gym upgrades in partnership with Life Fitness
Parkwood Leisure has completed gym refurbishments and the installation of new fitness equipment across a number of its UK Leisure Centres.

The gym upgrades are the first in partnership with Life Fitness, who was appointed exclusive equipment supplier to Parkwood Leisure in 2020.

The planned replacement of equipment has been completed at Scotch Horn Leisure Centre, with a full gym refurbishment, including new strength and cardio equipment, plus a functional training zone incorporating pieces from Hammer Strength, Life Fitness’ premium strength training equipment brand.

New equipment has also been installed at Hengrove Park, Erith and Crook Log Leisure Centres.

Crook Log also welcomed an upgraded indoor cycling studio with ICG IC6 bikes and new ICG studios have been installed at Erith Leisure Centre, Brough Park in Leek and Northcroft Leisure Centre in Newbury.

The recent gym upgrades are the first in-line with Parkwood Leisure’s new approach to the design of its health and fitness suites.

All new builds, refurbishments and equipment replacements follow standardised guidelines informed by detailed criteria specific to each site; this includes customer profiling, feedback and insight from staff and suppliers, primary research and industry trends.

“We have a diverse range of sites and spaces across the Parkwood network, and this new approach has led us to review the gym in its entirety, to ensure that every detail is aligned to a consistent look and feel we want to achieve, whilst also meeting the facility’s specific requirements and those of the local community,” explains Alex Godfrey, Parkwood Leisure’s operations director.

“A key element to this is a more thoughtful selection of fitness equipment, and in working with Life Fitness, together we’ve developed a blueprint for our facilities that maximises space and meets members’ exercise needs, while delivering an energetic and motivating environment to work out in. The investment in facilities will continue to be of paramount importance as we start the recovery from COVID-19.”
10 Jul 2020
New antimicrobial cleaning treatment for Leisure Centre sites
As part of its commitment to protecting the health and wellbeing of its customers and staff, Parkwood Leisure has invested in a state-of-the-art antimicrobial treatment to be used in conjunction with its facilities’ sanitising programmes.

The product, which has been used by the NHS and London Underground, is sprayed over contact surfaces and works by Lysis, which is the disintegration of a cell by rupture of the cell wall or membrane. This creates an antimicrobial ‘spike’, which pierces any virus or bacteria that lands, consequently rupturing and killing the cell and spread of the virus.

The treatment will be applied to all contact surfaces throughout Parkwood’s leisure centres, including gym equipment, seating areas, changing rooms, bathroom facilities, doors and door handles. Facilities will be initially retreated every seven days once they reopen; however, the treatment is proven to last for up to 28 days, irrespective of additional cleaning or customer contact. It is also water-based and non-toxic.

“Even with regular cleaning and disinfecting, it is still possible for a surface to become re-contaminated by the next person who touches it,” explains Peter Mills, Parkwood Leisure’s health safety and compliance manager.

“Antimicrobial treatment significantly reduces this risk of cross contamination and it also helps to target bacteria that can become resilient to more traditional disinfectants. It will be used across all our leisure centres as part of our preparations for reopening, and of course once we are able to welcome back customers.

“It’s a significant investment for the business and we believe we are one of the first in our sector to implement this technology; when combined with our full-scale reopening plans and processes, it goes a long way to provide the confidence and assurance that we are doing all we can to reopen our facilities safely.”

For more information about Parkwood Leisure’s reopening plans, click here.
16 Apr 2020
Life Fitness appointed exclusive equipment supplier to Parkwood Leisure following successful tender submission
Life Fitness, the global leader in commercial fitness equipment, has been appointed as the new and exclusive primary supplier to leisure facilities operator, Parkwood Leisure.

The agreement, which was awarded following a competitive tender process, will see equipment from the supplier’s brand portfolio including Life Fitness, Hammer Strength and Cybex, installed across new and existing gyms. With over 100 sites managed on behalf of local authorities across England and Wales, Parkwood Leisure operates more than 70 health and fitness facilities under its ‘Leisure Centre’ brand.

The new partnership will see Life Fitness enhance Parkwood Leisure’s digital offering, including giving members access to on-demand at-home workout videos, delivered through Life Fitness’ Digital Coach platform.

Launched last month to encourage physical activity whilst exercisers are at home and/or gyms are temporarily closed, Digital Coach hosts workouts created by trainers from the company’s global education arm, Life Fitness Academy. Users can choose from three new ‘workout of the day’ challenges every day, accessible on mobile and desktop via any web browser.

Commenting on the announcement, Glen Hall, Managing Director of Parkwood Leisure, said: “We were thoroughly impressed by Life Fitness throughout the tender process; they’re a great brand fit for us, and the quality and range of equipment will ensure we can deliver high quality fitness facilities that cater for our wide-ranging member demographic.

“Their technology offering will also support our focus on driving digital across the business and help to kick on the digital transformation work we’ve been doing over the past 18 months. Life Fitness will be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”

Danny Oliver, UK Country Manager for Life Fitness, said: “We’re really excited to partner with Parkwood Leisure; our values as businesses are well-aligned and Parkwood’s customer-first approach is something we strongly believe in too. The combination of our equipment and programming, underpinned by the operational efficiencies and member benefits that our digital solutions will provide, means we’re really well placed to support them in their aims of keeping members active and engaged.”
27 Nov 2019
Welsh sites celebrate success at recent awards
It was a hat trick of award wins for Parkwood Leisure earlier this month, with three of the operator’s Welsh facilities being recognised at regional and national awards ceremonies.

The 2019 Welsh Hospitality Awards, an annual event which celebrates the efforts of businesses from across the industry, saw nominations for Dolygaer (‘Best Day Out’), plus Cardiff International Pool & Gym and Plantasia (‘Family Venue of the Year’).

The winners, which were voted for by the public, were announced at the awards ceremony on Monday 18th November; outdoor activities centre Dolygaer beat eight other sites to win the ‘Best Day Out’ award, whilst Cardiff International Pool was named ‘Family Venue of the Year’.

Just losing out at the Welsh Hospitality Awards, indoor rainforest attraction Plantasia went on to be named ‘Best New or Renewed Business’ at the Swansea Bay Tourism Awards later that week; the popular site re-opened in April following a £1.1m investment by Swansea Council and a new partnership with Parkwood Leisure.

Colleen Tulmelty, Parkwood Leisure’s Regional Director for the South West & Wales, said of the recent award wins: “These awards acknowledge those who have made a positive difference to the hospitality industry and, more importantly, to their local communities, and it’s fantastic to have three of our sites rewarded for their achievements over the past year.

“All three offer something different and represent the breadth and quality of facilities that we operate; we are very proud of their success and also want to congratulate all the other finalists and winners for their contributions to the local hospitality and leisure industries.”
Parkwood Leisure: news from HCMmag.com and FitTechGlobal.com
Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access to its Leisure Centres to support talented athletes with the provision of training facilities.
The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.
Plantasia, a rainforest zoo in Swansea, UK, has been awarded provisional membership of the British and Irish Association of Zoos and Aquariums (BIAZA).
Leisure facilities operator Parkwood Leisure has signed the Armed Forces Covenant as part of its commitment to providing employment opportunities to ex-servicemen and women.
18-year-old Emma Redgate from Nottingham will set off on the 400-mile journey this Friday as part of a six-person team and The One Show host Matt Baker.
Parkwood Leisure has launched a programme of workshops, aimed at making its staff more aware of mental health issues among the workforce.
Parkwood Leisure: featured in HCM and Fit Tech magazines
Interview: Glen Hall
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
Parkwood Leisure
Tel: 01905 388500
Address: Attwood House, Perdiswell Park, John Comyn Drive , Worcester, Worcestershire, WR3 7NS, UK
Glen Hall - Managing Director
Latest News
UK Health clubs, gyms, hotels, pubs and other leisure businesses will all receive a 50 ...
Latest News
Fitness First UK has changed its pricing structure and is now offering a flexible membership ...
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
HCM Magazine
Mental health
Vigorous exercise has been shown to be the equivalent of an entry-level dose of an antidepressant such as sertraline
HCM Magazine
Research
Focusing on dieting has failed to offset the rising tide of obesity, say researchers from the Universities of Arizona and Virginia. A focus on fitness gives better health outcomes
HCM Magazine
Insight
Research firm Qualtrics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to work out as we emerge from the pandemic. Jak Phillips reports
HCM Magazine
Statistics
This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
HCM Magazine
Interview
Gyms have a role to play in collaborating with the social prescribing movement to improve the nation’s health, the CEO of the UK’s National Academy of Social Prescribing tells Kate Cracknell
HCM Magazine
Hybrid
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
HCM magazine
In the last issue of HCM, we checked with big box operators in the UK to see how trading has been going since restrictions were lifted. This month we turn our attention to boutiques and urban studios to find out how they’re faring. Kath Hudson reports
HCM magazine
Our competition need to fasten their seatbelts
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured supplier news
Featured supplier news: Are traditional gyms going to war with smart gyms?
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t live in harmony. With a little reorganisation and education, there’s a really bright future for all gyms.”
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Red Light Therapy
 Red Light Rising: Red Light Therapy
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Gold company profile

Parkwood Leisure

Hengrove Park Leisure Centre
Crook Log Leisure Centre
What we can do for you
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England and Wales. Operating over 80 sites on behalf of more than 25 local authorities, Parkwood offers bespoke management experience in leisure centres, theatres, golf courses, heritage sites and visitor attraction facilities.

Parkwood Leisure’s mission is to create strong, lasting partnerships, built on a foundation of efficient and effective delivery to encourage happier and healthier lifestyles within the communities that it serves. Parkwood doesn’t look to drive its corporate identity; its leisure facilities operate under the white label ‘Leisure Centre’ identity.

Key products and services
Parkwood Leisure offers bespoke management services for a range of leisure facilities. Its unique approach to leisure management is backed by more than 25 years of experience, which has seen the organisation grow to managing more than 80 facilities across England and Wales.

Its leisure centres offer an extensive range of sports and leisure facilities, with more than 60 gyms in its network. In its role, Parkwood Leisure also works with partner organisations, including national governing bodies and trade associations, as part of its commitment to promoting physical activity and wellbeing and enhancing the local communities within which it operates.

Parkwood also manages six golf courses under its Glendale Golf brand, four theatres, outdoor activity centres and visitor attractions including indoor rainforest zoo Plantasia, and heritage sites Pavilion Gardens in Buxton and Rufford Abbey Country Park.

The organisation also has extensive experience in design, build, operation and maintenance (DBOM) of new-build leisure facilities. Working in partnership with sister company Parkwood Project Management, the company has led the completed consortia management of 14 new-build projects to date.
case study: Rushcliffe Borough Council: delivering sustainable savings and a positive impact within the community
Rushcliffe Borough Council awarded the contract for the management of five of the Council’s leisure centres to Parkwood Leisure in August 2007. In 2011, due to the good value being delivered by Parkwood Leisure and a strong performance with regards to KPIs, the contract was converted to a NPDO and extended by 5 years to 2022.

Parkwood Leisure worked in partnership to manage the closure of the old Rushcliffe Leisure Centre, transitioning the customers, staff and programmes as part of the opening of the new Rushcliffe Arena site in January 2017. The contract between Parkwood Leisure and Rushcliffe Borough Council was extended until July 2025.

Contract highlights:
Increasing active participation - in 2007, the contract welcomed 1,137,798 active visits across its five leisure centres. In 2018, visits reached 1,231,845 across four sites; an increase of nearly 100,000 active visits per year.

Boosting revenue opportunities - in 2019, new sensory lighting equipment was installed in the learner pool at Keyworth Leisure Centre to support users with special needs. Since the install, swim 'pay and play' income has increased by 25%, party hire income by 663% and swimming lessons by 10%.

Maximising partnerships to improve community engagement - Supported by Parkwood Leisure, Rushcliffe Borough Council has worked in partnership with a number of sports organisations and associations to help engage its sites' visitors. These include Swim England, Nottingham Rugby, Nottinghamshire FA and Nottinghamshire Cricket Club. Edwalton Golf Centre, also managed by Parkwood, has also previously held taster sessions in partnership with a local dementia charity.

Future investment - Parkwood Leisure are supporting the council with the development of the new Bingham Leisure Centre, due to open in 2022.
case study: Torbay Leisure Centre: Major Facility Investment To Support Increased Participation
Parkwood Leisure commenced the contract to manage Torbay Leisure Centre on 1st December 2017 for 12 years.

As part of the bid, Parkwood identified £1.7m of investment to improve the facility; working in partnership with the Council who funded the capital improvements, significant upgrades were made to the site which included more than doubling the size of the gym, refurbished squash courts and upgraded changing rooms, as well as the installation of an outdoor artificial pitch.

The facility is a large wet/dry site and also includes a 25m pool and training pool, 8-court sports hall with event seating, café and soft play, plus a British Cycling funded 1.5km outdoor closed road cycling circuit.

There is a lease and management agreement in place between Torbay Council and Parkwood Leisure, who manages the contract via a subcontracting arrangement with Lex Leisure. Lex Leisure Ltd is a Community Investment Company, with charitable objectives to deliver activities which benefit the community. This arrangement provides the Council with confidence that the partnership is financially sustainable as it is underpinned by the extensive experience and commercial expertise of Parkwood Leisure, coupled with a local, bespoke community focus through Lex Leisure.

Contract highlights:

More children learning to swim - The conversion of the main pool and introduction of the learner pool has increased the capacity of the Centre's swimming lesson programme to 600 (Oct 2019) - this is an increase of 100 children each week.

Increased participation and customer satisfaction - Following the investment, customer satisfaction grew from 63% in September 2018 to 90% in September 2019. Active memberships also increased by 400+ new customers per week.

Extension of the partnership - Parkwood Leisure has secured a 25-year agreement with the Riviera International Conference Centre (RICC) in Torquay, South Devon. The new contract will start on 01 April 2021 and will see £1.4m investment into site improvements including a full gym refurbishment, high and low ropes adventure course and new reception area, as well as structural upgrades to the building.
Plans for the next 12 months
Over the next 12 months, Parkwood Leisure will continue to work collaboratively with its local authority partners to help drive improved mental and physical wellbeing within the communities that it serves.
Testimonial
“We have enjoyed a fantastic partnership with Parkwood Leisure for more than 10 years. They manage all of our leisure facilities including four leisure centres and Edwalton golf course, and the knowledge, expertise and experience they bring is first class. The slick operation they run, combined with innovative ways they’ve engaged local residents, mean we’ve never had a more physically active community and we’re excited to continue our partnership into the future.”
– David Banks, Executive Manager Neighbourhoods, Rushcliffe Borough Council
updates & press releases
10 Jun 2021
Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.

The report, underpinned by industry-leading research undertaken by Sheffield Hallam University, has been developed over the last year by Parkwood in partnership with 4Global to understand the social value generated prior to the pandemic.

Through improved health and subjective well-being, increased educational attainment and reduced crime, Parkwood generated a social value of £425.09 per member for the year - a figure above industry average. In addition, Parkwood has directly helped prevent more than 3,200 cases of depression; a statistic of particular significance following last month’s Mental Health Awareness Week.

The findings in the report have also helped the leisure management firm understand the impact of members not regularly attending its centres. Almost £59 million in social value has been lost during the Coronavirus pandemic. To help combat this, Parkwood has delivered Covid-specific staff training to its teams focusing on safety protocols, specific interventions and targeted programmes, to get people back into physical activity post-lockdown.

In addition, and with the aim of driving even higher social value, Parkwood will be launching a new Wellness Ecosystem service for its members from August. The service will allow users to access a comprehensive digital service that provides clinically robust evidence-based advice and guidance on how to tackle key aspects of their health and wellbeing, in line with NICE and NCSCT guidance.

Glen Hall, Managing Director of Parkwood Leisure said: “We pride ourselves on creating happier and healthier communities. The impact we’re having on health, wellbeing, education, crime and the NHS is clear from this report. Being active has never been more important for our nation and we’re delighted to be helping proactively tackle a wide range of health and social issues. One of our key aims moving forward is to generate even greater social value - hence the launch of our Wellness Ecosystem - whether that is inside our facilities or out in the community, all helping deliver an even greater impact on the nation’s health agenda.”

Chris Phillips, Director at 4Global said: “This report really starts to tell the full story of how being active more broadly benefits individuals and society. We’ve worked closely with Parkwood over the last few years to understand how they have been helping positively impact the broader issues society faces and this report shows they’re really doing that.”

To read more click here and for more information visit www.parkwoodleisure.co.uk
12 Mar 2021
Parkwood Leisure wins Riviera International Conference Centre contract
Leading UK leisure facility operator Parkwood Leisure has won the contract to manage the Riviera International Conference Centre (RICC) in Torquay, South Devon.

As part of the new 25-year agreement, which begins on 1 April 2021, the centre will benefit from £1.4m of improvements and upgrades over the coming months.

These improvements will include a new reception, a refurbished gym fitted out with state-of-the art Life Fitness equipment, a virtual spin studio, as well as a high and low ropes adventure course overlooking the sea.

In addition to these changes, the Council will be carrying out over £1.2m of upgrades to the structure, plant and roofs of the building to ensure that the conference facilities, function rooms and ‘Waves’ family leisure pool can continue to be enjoyed by the local community and visitors for years to come.

Glen Hall, managing director of Parkwood Leisure commented: “Riviera International Conference Centre is an iconic facility and one we’re proud to take on the management of.

“The improvements we’ll be making to the centre with the support of the local council will deliver an incredible facility that will provide opportunities for the whole community to be healthier and happier.”

Cllr Swithin Long, cabinet member for Housing, Regeneration and Tourism at Torbay Council, said: “We understand the importance of the RICC not only to our local community, but to Torbay’s visitor and business tourism industry.

“In Parkwood we’ve partnered with a company that can support our vision of supporting healthy and physically active lives for all our residents.

“We’re excited about the improvements being made to the building and grounds, and ultimately welcoming back all leisure and corporate visitors.”

The new fitness facility and ropes adventure course are due to be completed by September 2021.

For more information visit Parkwood Leisure's official website.
25 Jan 2021
Parkwood Leisure facilities welcome gym upgrades in partnership with Life Fitness
Parkwood Leisure has completed gym refurbishments and the installation of new fitness equipment across a number of its UK Leisure Centres.

The gym upgrades are the first in partnership with Life Fitness, who was appointed exclusive equipment supplier to Parkwood Leisure in 2020.

The planned replacement of equipment has been completed at Scotch Horn Leisure Centre, with a full gym refurbishment, including new strength and cardio equipment, plus a functional training zone incorporating pieces from Hammer Strength, Life Fitness’ premium strength training equipment brand.

New equipment has also been installed at Hengrove Park, Erith and Crook Log Leisure Centres.

Crook Log also welcomed an upgraded indoor cycling studio with ICG IC6 bikes and new ICG studios have been installed at Erith Leisure Centre, Brough Park in Leek and Northcroft Leisure Centre in Newbury.

The recent gym upgrades are the first in-line with Parkwood Leisure’s new approach to the design of its health and fitness suites.

All new builds, refurbishments and equipment replacements follow standardised guidelines informed by detailed criteria specific to each site; this includes customer profiling, feedback and insight from staff and suppliers, primary research and industry trends.

“We have a diverse range of sites and spaces across the Parkwood network, and this new approach has led us to review the gym in its entirety, to ensure that every detail is aligned to a consistent look and feel we want to achieve, whilst also meeting the facility’s specific requirements and those of the local community,” explains Alex Godfrey, Parkwood Leisure’s operations director.

“A key element to this is a more thoughtful selection of fitness equipment, and in working with Life Fitness, together we’ve developed a blueprint for our facilities that maximises space and meets members’ exercise needs, while delivering an energetic and motivating environment to work out in. The investment in facilities will continue to be of paramount importance as we start the recovery from COVID-19.”
10 Jul 2020
New antimicrobial cleaning treatment for Leisure Centre sites
As part of its commitment to protecting the health and wellbeing of its customers and staff, Parkwood Leisure has invested in a state-of-the-art antimicrobial treatment to be used in conjunction with its facilities’ sanitising programmes.

The product, which has been used by the NHS and London Underground, is sprayed over contact surfaces and works by Lysis, which is the disintegration of a cell by rupture of the cell wall or membrane. This creates an antimicrobial ‘spike’, which pierces any virus or bacteria that lands, consequently rupturing and killing the cell and spread of the virus.

The treatment will be applied to all contact surfaces throughout Parkwood’s leisure centres, including gym equipment, seating areas, changing rooms, bathroom facilities, doors and door handles. Facilities will be initially retreated every seven days once they reopen; however, the treatment is proven to last for up to 28 days, irrespective of additional cleaning or customer contact. It is also water-based and non-toxic.

“Even with regular cleaning and disinfecting, it is still possible for a surface to become re-contaminated by the next person who touches it,” explains Peter Mills, Parkwood Leisure’s health safety and compliance manager.

“Antimicrobial treatment significantly reduces this risk of cross contamination and it also helps to target bacteria that can become resilient to more traditional disinfectants. It will be used across all our leisure centres as part of our preparations for reopening, and of course once we are able to welcome back customers.

“It’s a significant investment for the business and we believe we are one of the first in our sector to implement this technology; when combined with our full-scale reopening plans and processes, it goes a long way to provide the confidence and assurance that we are doing all we can to reopen our facilities safely.”

For more information about Parkwood Leisure’s reopening plans, click here.
16 Apr 2020
Life Fitness appointed exclusive equipment supplier to Parkwood Leisure following successful tender submission
Life Fitness, the global leader in commercial fitness equipment, has been appointed as the new and exclusive primary supplier to leisure facilities operator, Parkwood Leisure.

The agreement, which was awarded following a competitive tender process, will see equipment from the supplier’s brand portfolio including Life Fitness, Hammer Strength and Cybex, installed across new and existing gyms. With over 100 sites managed on behalf of local authorities across England and Wales, Parkwood Leisure operates more than 70 health and fitness facilities under its ‘Leisure Centre’ brand.

The new partnership will see Life Fitness enhance Parkwood Leisure’s digital offering, including giving members access to on-demand at-home workout videos, delivered through Life Fitness’ Digital Coach platform.

Launched last month to encourage physical activity whilst exercisers are at home and/or gyms are temporarily closed, Digital Coach hosts workouts created by trainers from the company’s global education arm, Life Fitness Academy. Users can choose from three new ‘workout of the day’ challenges every day, accessible on mobile and desktop via any web browser.

Commenting on the announcement, Glen Hall, Managing Director of Parkwood Leisure, said: “We were thoroughly impressed by Life Fitness throughout the tender process; they’re a great brand fit for us, and the quality and range of equipment will ensure we can deliver high quality fitness facilities that cater for our wide-ranging member demographic.

“Their technology offering will also support our focus on driving digital across the business and help to kick on the digital transformation work we’ve been doing over the past 18 months. Life Fitness will be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”

Danny Oliver, UK Country Manager for Life Fitness, said: “We’re really excited to partner with Parkwood Leisure; our values as businesses are well-aligned and Parkwood’s customer-first approach is something we strongly believe in too. The combination of our equipment and programming, underpinned by the operational efficiencies and member benefits that our digital solutions will provide, means we’re really well placed to support them in their aims of keeping members active and engaged.”
27 Nov 2019
Welsh sites celebrate success at recent awards
It was a hat trick of award wins for Parkwood Leisure earlier this month, with three of the operator’s Welsh facilities being recognised at regional and national awards ceremonies.

The 2019 Welsh Hospitality Awards, an annual event which celebrates the efforts of businesses from across the industry, saw nominations for Dolygaer (‘Best Day Out’), plus Cardiff International Pool & Gym and Plantasia (‘Family Venue of the Year’).

The winners, which were voted for by the public, were announced at the awards ceremony on Monday 18th November; outdoor activities centre Dolygaer beat eight other sites to win the ‘Best Day Out’ award, whilst Cardiff International Pool was named ‘Family Venue of the Year’.

Just losing out at the Welsh Hospitality Awards, indoor rainforest attraction Plantasia went on to be named ‘Best New or Renewed Business’ at the Swansea Bay Tourism Awards later that week; the popular site re-opened in April following a £1.1m investment by Swansea Council and a new partnership with Parkwood Leisure.

Colleen Tulmelty, Parkwood Leisure’s Regional Director for the South West & Wales, said of the recent award wins: “These awards acknowledge those who have made a positive difference to the hospitality industry and, more importantly, to their local communities, and it’s fantastic to have three of our sites rewarded for their achievements over the past year.

“All three offer something different and represent the breadth and quality of facilities that we operate; we are very proud of their success and also want to congratulate all the other finalists and winners for their contributions to the local hospitality and leisure industries.”
Parkwood Leisure: news from HCMmag.com and FitTechGlobal.com
Parkwood Leisure – one of the UK’s leading leisure operators – is offering free access to its Leisure Centres to support talented athletes with the provision of training facilities.
The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.
Plantasia, a rainforest zoo in Swansea, UK, has been awarded provisional membership of the British and Irish Association of Zoos and Aquariums (BIAZA).
Leisure facilities operator Parkwood Leisure has signed the Armed Forces Covenant as part of its commitment to providing employment opportunities to ex-servicemen and women.
18-year-old Emma Redgate from Nottingham will set off on the 400-mile journey this Friday as part of a six-person team and The One Show host Matt Baker.
Parkwood Leisure has launched a programme of workshops, aimed at making its staff more aware of mental health issues among the workforce.
Parkwood Leisure: featured in HCM and Fit Tech magazines
Interview: Glen Hall
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
Parkwood Leisure
Tel: 01905 388500
Address: Attwood House, Perdiswell Park, John Comyn Drive , Worcester, Worcestershire, WR3 7NS, UK
Glen Hall - Managing Director
Key personnel
Glen Hall – Managing Director
Giles Rawlinson – Commercial & Finance Director
Alex Godfrey – Operations Director
Sue McGrath – Group HR Director
Tom Davies – Sales & Marketing Director
Mike Worsnop – Business Development Director
Key customers
More than 25 local authorities and councils across England and Wales including the London Borough of Bexley, Cardiff City, Swansea, High Peak Borough, North Devon, West Berkshire, Vale of Glamorgan, Rushcliffe Borough, North Somerset, Bristol City, Staffordshire Moorlands and Cherwell.
Search news, features & products:
Find a supplier:
Technogym
Technogym