Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Silver company profile

Fisikal Limited

Contact  |  Updates
Simplifying how members access and pay for virtual training
Custom branded apps and integrated solutions
What we can do for you
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online business management solutions. The custom-built, facility management and product education platforms enable operators to manage their business online or via mobile.

Functionality includes: booking and payment solutions, staff management, content delivery and business analysis. Fisikal also improves the customer experience. A mobile app provides anytime access to online bookings and an array of personalised fitness content.

Key products and services
Fisikal offers five core, online business management solutions:
• Clubs – integrated software that increases profits through a reduction in operational costs and an improvement in customer engagement
• Studios – a complete business management solution, so simple it can be implemented without a physical visit from our team
• Trainers – a complete business, client management system and programme delivery solution
• Brands – software to streamline how content is delivered to commercial and consumer customers
• Academies – paperless business solutions for training providers
case study: Third Space
In 2020, during lockdown, Third Space launched a new app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“In the first six months, we have recorded 65,000 views of our on-demand programme, with a further 10,000 views of our live streamed classes.” Explains Richard Carroll, Senior Brand Manager at Third Space.

“A digital provision was in the planning long before Covid-19 but it fast tracked the app launch, providing our community with a means of connection to our services despite physical restrictions. Fisikal was able to respond to our new timeline and worked tirelessly to get the app up and running.”

Third Space commissioned Fisikal to develop a fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access to fitness services. In addition to class content and bookings, the app enables the scheduling and payment of personal training sessions, with access to more than 350 exercise demonstrations and 100 workouts.

Richard continues: “Digitalising our bookings has not only enhanced the member experience, it also provided better user flow analytics, giving clarity on member behaviours enabling us to make informed programming and operational adjustments.

“In our next phase, we intend to refresh the front-end design and work with Fisikal to create an in-app, two-way communications channel to provide our members with an intuitive, single access point for all information, coaching and training support, available anytime, anywhere. We will continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

To find out how Fisikal could help your digital business visit www.fisikal.com
case study: Frame
When facing lockdown restrictions, FRAME adapted its in-club experience to an online offering. This included integrating with Fisikal, experts in digital business solutions, to ensure a seamless digitalisation of the business and a website for studio, on-demand and live-stream classes.

FRAME co-founder, Pip Black, explains: “We had been considering online workouts but lockdown made us leap to digitalisation quickly. Having launched Frame 11 years ago, our technology was a ‘filo pastry’ of multiple layers and needed to be simplified and restructured. This is where Fisikal came in.”

“Thanks to Fisikal, we can now house our studio, on-demand and live-stream class schedules all in one place. We have streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees.”

This project also involved Fisikal developing bespoke functionalities for FRAME including: dynamic pricing of the ‘Frame Card’, a pre-paid top-up option via the member portal; the interactive option for Framers to tag classes by moods and a waterfall filtration system so members could find classes based on FRAME filters.

“Fisikal has helped future-proof our business.” FRAME co-founder, Joan Murphy, adds. “We have had so much feedback to say how our digital classes got members through some really dark days of lockdown. Digital options allow us to reach more people, in the UK and globally, and will be an important part of our brand moving forwards.”

Rob Lander, Fisikal CEO comments: “The FRAME team can now engage not only current, studio members but also Framers internationally. And the great thing is, we can always add more exciting functionality in the future as their digital offering, and the needs of their members, evolve.”

To see the new FRAME website visit: www.moveyourframe.com or to find out how Fisikal could help your digital business visit www.fisikal.com
Fisikal Limited video gallery:
Plans for the next 12 months
Continued innovation of Fisikal workout tracking, progress analysis reporting and functionality personalisation. At the start of this year, the access control functionality was enhanced and there will be enhanced automations and integrations with third party membership systems, CRM, business intelligence and machine learning platforms.
Key personnel
Rob Lander, CEO
Emma Excell, COO
Key customers
Operators: Fitness First UK, Frame, Third Space, DIR
Manufacturers: Matrix Fitness, Escape Fitness
Training Studios: Surge, Stone, Luxe, FBF Collective
Testimonial
“We selected Fisikal as an online solution to help us create a frictionless booking process for our members. Optimal member experience is our key operational focus and the Fisikal app has enabled us to provide convenience and flexibility in our booking process for Group Exercise and Personal Training.”
– George Flooks, COO, Fitness First Middle East
updates
09 May 2022
ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.

When partnering on this project, ACTIV was particularly interested in Fisikal’s digital solutions for membership management, payment management, group exercise and PT bookings, as well as the option to launch live streaming and on-demand workouts in the future.

John Greenwood, CEO of Ezdihar Sports, says: “We approached Fisikal – which we’d worked with before – at a very late stage in the creation of our ACTIV gym brand.

“We knew this project would require an element of custom development, and that Fisikal was our preferred partner, but we knew the short time frame would present a challenge for any provider.

“We needn’t have worried. Fisikal has completely surpassed our expectations and the rapid completion of the project, under such tight time restraints, has been incredible.

“In addition to the membership system, Fisikal also managed to have the member app ready for the opening of the first two gyms which totally exceeded our expectations.”

This project included a number of custom developments which had to be built into the project as bespoke functionalities.

Culturally, Fisikal had to consider the Arabic translation and navigation of the member app, plus the gender separation elements that were required. In order to do this, Fisikal built the system to ensure there was no overlap between the male and female members when booking.

The team was also able to create bespoke, specific reporting requirements so that men and women are displayed on the dashboards as two separate clubs.

In addition, ACTIV needed to be able to use their local payment cards (Mada) through the Fisikal booking systems and comply with recent tax changes and specialised invoicing to meet Saudi legal requirements. In the future, Fisikal will also be tasked to integrate with their local access control partner.

Emma Excell, COO at Fisikal, adds: “It’s been a fantastic experience working with ACTIV to elevate its member experience to the next level. We were excited by the custom developments required to meet cultural needs – these have now strengthened the advanced functionalities of our digital ecosystem.

“The actual turnaround on design, custom brand and build of the app was completed in just five days. Our partnership with ACTIV is now live, initially across three sites, but with many more planned moving forwards.”

To find out more, visit the official website for ACTIV or click here to hear more from Fisikal.
Fisikal Limited: featured in HCM and Fit Tech magazines
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
Software: Tech enabled
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
Supplier showcase: Fisikal – Added value
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
Software: Super soft
As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements
Fisikal Limited
Tel: +44 (0)7720285860
Address: 327 Fulham Road, London, SW10 9QL, UK
Rob Lander, CEO
Latest News
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Following a history of supporting US military and service members, F45 has announced a new ...
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A young girl has died following an incident at the David Lloyd gym at Capability ...
HCM Magazine
Tech
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM Magazine
Insight
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
HCM Magazine
Everyone's talking about
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM Magazine
Research
Bryce Hastings, head of research at Les Mills, explains the latest research into exercise motivation, giving tips on how to engage hard-to-reach members
HCM Magazine
Insight
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM Magazine
Postbag
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
HCM Magazine
Editor's letter
Having a portfolio of more than 1,000 health club locations is the aim of ambitious operators, with this elite category growing fast, creating new dynamics in the market
HCM Magazine
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM magazine
HCM People

Gunnar Peterson

Chief of athletics, F45
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Saltability: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

Silver company profile

Fisikal Limited

Contact  |  Updates
Simplifying how members access and pay for virtual training
Custom branded apps and integrated solutions
What we can do for you
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online business management solutions. The custom-built, facility management and product education platforms enable operators to manage their business online or via mobile.

Functionality includes: booking and payment solutions, staff management, content delivery and business analysis. Fisikal also improves the customer experience. A mobile app provides anytime access to online bookings and an array of personalised fitness content.

Key products and services
Fisikal offers five core, online business management solutions:
• Clubs – integrated software that increases profits through a reduction in operational costs and an improvement in customer engagement
• Studios – a complete business management solution, so simple it can be implemented without a physical visit from our team
• Trainers – a complete business, client management system and programme delivery solution
• Brands – software to streamline how content is delivered to commercial and consumer customers
• Academies – paperless business solutions for training providers
case study: Third Space
In 2020, during lockdown, Third Space launched a new app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“In the first six months, we have recorded 65,000 views of our on-demand programme, with a further 10,000 views of our live streamed classes.” Explains Richard Carroll, Senior Brand Manager at Third Space.

“A digital provision was in the planning long before Covid-19 but it fast tracked the app launch, providing our community with a means of connection to our services despite physical restrictions. Fisikal was able to respond to our new timeline and worked tirelessly to get the app up and running.”

Third Space commissioned Fisikal to develop a fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access to fitness services. In addition to class content and bookings, the app enables the scheduling and payment of personal training sessions, with access to more than 350 exercise demonstrations and 100 workouts.

Richard continues: “Digitalising our bookings has not only enhanced the member experience, it also provided better user flow analytics, giving clarity on member behaviours enabling us to make informed programming and operational adjustments.

“In our next phase, we intend to refresh the front-end design and work with Fisikal to create an in-app, two-way communications channel to provide our members with an intuitive, single access point for all information, coaching and training support, available anytime, anywhere. We will continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

To find out how Fisikal could help your digital business visit www.fisikal.com
case study: Frame
When facing lockdown restrictions, FRAME adapted its in-club experience to an online offering. This included integrating with Fisikal, experts in digital business solutions, to ensure a seamless digitalisation of the business and a website for studio, on-demand and live-stream classes.

FRAME co-founder, Pip Black, explains: “We had been considering online workouts but lockdown made us leap to digitalisation quickly. Having launched Frame 11 years ago, our technology was a ‘filo pastry’ of multiple layers and needed to be simplified and restructured. This is where Fisikal came in.”

“Thanks to Fisikal, we can now house our studio, on-demand and live-stream class schedules all in one place. We have streamlined our payments and bookings through Fisikal’s one solution, which has already provided significant savings, both in software and professional fees.”

This project also involved Fisikal developing bespoke functionalities for FRAME including: dynamic pricing of the ‘Frame Card’, a pre-paid top-up option via the member portal; the interactive option for Framers to tag classes by moods and a waterfall filtration system so members could find classes based on FRAME filters.

“Fisikal has helped future-proof our business.” FRAME co-founder, Joan Murphy, adds. “We have had so much feedback to say how our digital classes got members through some really dark days of lockdown. Digital options allow us to reach more people, in the UK and globally, and will be an important part of our brand moving forwards.”

Rob Lander, Fisikal CEO comments: “The FRAME team can now engage not only current, studio members but also Framers internationally. And the great thing is, we can always add more exciting functionality in the future as their digital offering, and the needs of their members, evolve.”

To see the new FRAME website visit: www.moveyourframe.com or to find out how Fisikal could help your digital business visit www.fisikal.com
Fisikal Limited video gallery:
Plans for the next 12 months
Continued innovation of Fisikal workout tracking, progress analysis reporting and functionality personalisation. At the start of this year, the access control functionality was enhanced and there will be enhanced automations and integrations with third party membership systems, CRM, business intelligence and machine learning platforms.
Key personnel
Rob Lander, CEO
Emma Excell, COO
Key customers
Operators: Fitness First UK, Frame, Third Space, DIR
Manufacturers: Matrix Fitness, Escape Fitness
Training Studios: Surge, Stone, Luxe, FBF Collective
Testimonial
“We selected Fisikal as an online solution to help us create a frictionless booking process for our members. Optimal member experience is our key operational focus and the Fisikal app has enabled us to provide convenience and flexibility in our booking process for Group Exercise and Personal Training.”
– George Flooks, COO, Fitness First Middle East
updates
09 May 2022
ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.

When partnering on this project, ACTIV was particularly interested in Fisikal’s digital solutions for membership management, payment management, group exercise and PT bookings, as well as the option to launch live streaming and on-demand workouts in the future.

John Greenwood, CEO of Ezdihar Sports, says: “We approached Fisikal – which we’d worked with before – at a very late stage in the creation of our ACTIV gym brand.

“We knew this project would require an element of custom development, and that Fisikal was our preferred partner, but we knew the short time frame would present a challenge for any provider.

“We needn’t have worried. Fisikal has completely surpassed our expectations and the rapid completion of the project, under such tight time restraints, has been incredible.

“In addition to the membership system, Fisikal also managed to have the member app ready for the opening of the first two gyms which totally exceeded our expectations.”

This project included a number of custom developments which had to be built into the project as bespoke functionalities.

Culturally, Fisikal had to consider the Arabic translation and navigation of the member app, plus the gender separation elements that were required. In order to do this, Fisikal built the system to ensure there was no overlap between the male and female members when booking.

The team was also able to create bespoke, specific reporting requirements so that men and women are displayed on the dashboards as two separate clubs.

In addition, ACTIV needed to be able to use their local payment cards (Mada) through the Fisikal booking systems and comply with recent tax changes and specialised invoicing to meet Saudi legal requirements. In the future, Fisikal will also be tasked to integrate with their local access control partner.

Emma Excell, COO at Fisikal, adds: “It’s been a fantastic experience working with ACTIV to elevate its member experience to the next level. We were excited by the custom developments required to meet cultural needs – these have now strengthened the advanced functionalities of our digital ecosystem.

“The actual turnaround on design, custom brand and build of the app was completed in just five days. Our partnership with ACTIV is now live, initially across three sites, but with many more planned moving forwards.”

To find out more, visit the official website for ACTIV or click here to hear more from Fisikal.
Fisikal Limited: featured in HCM and Fit Tech magazines
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
Software: Tech enabled
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
Supplier showcase: Fisikal – Added value
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
Software: Super soft
As gyms reopen, restrictions on numbers are demanding more of their software. HCM asks the experts how their systems can enable gyms to cope with post lockdown requirements
Fisikal Limited
Tel: +44 (0)7720285860
Address: 327 Fulham Road, London, SW10 9QL, UK
Rob Lander, CEO
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Saltability: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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