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Company profile
Myzone
Myzone is a global pioneer of Motivation Technology (MoTech), redefining fitness by turning behavioural science into action. Moving beyond traditional performance tracking, Myzone’s platform rewards effort, builds social connection, and uses real-time feedback and gamification to drive lasting behaviour change.
Your search for 'MyZone' returned 242 results
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All the news from the show, as it gets set to mark its 10th anniversary
HCM issue 4 2026
Myzone has unveiled three product innovations that are in development as part of its
expanding Motivation Technology (MoTech) ecosystem.
news •
27 Mar 2026
How exercise makes you feel is one of the strongest predictors of whether people will stick with
it long term, according to behaviour change expert, Dr Heather McKee.
news •
19 Jan 2026
Heart rate training and gamified technology are creating uplifting fitness experiences that keep members coming back for more, as Julie Cramer reports
HCM issue 11 2025
We talk to the behaviour change specialist on what more the industry can be doing to motivate its members
HCM issue 10 2025
Myzone launches a new category today – Motivation Technology (Mo-Tech) – that transforms
the science of motivation into action and will help with member retention.
news •
04 Nov 2025
David Stalker has been announced as the new chair of UK Active today (6 October) and
Melinda Nicci has joined the board of directors as the new digital lead.
news •
06 Oct 2025
The CEO of Plymouth Active on the area’s strategic plan to use physical activity with public health to tackle inequalities
HCM issue 8 2025
Elevate, the UK’s largest trade show for the physical activity, fitness and leisure sectors, has
announced the 2026 event will take place on 17-18 June at Excel, London.
news •
16 Sep 2025
The 2025 HFA Global Report, which looked at almost 30 markets, shows that around
the world more people are joining gyms and seeing fitness as essential, despite rising living
costs.
news •
20 Aug 2025
BLK BOX is moving into the US market and continuing its expansion into
Europe. We meet the new recruits who’ll be helping power this growth
HCM issue 5 2025
Memberships of health clubs in Europe increased by almost four million in 2024 and revenues by
10 per cent.
news •
09 Apr 2025
The UK health and fitness industry is growing exponentially, with revenue up by 8.8 per cent in
2024 and penetration reaching 16.9 per cent.
news •
03 Apr 2025
Wearable tech company, Myzone has created an advisory board to provide the business with
strategic insights on the trends and behaviours around the evolving landscape for wearables.
news •
30 Jan 2025
Group exercise is the engine room of the sector, relying on its talent to deliver. Abi Harris asks industry experts how we can engage the next generation of instructors
HCM issue 1 2025
Myzone has appointed Vahid Zadeh, as its new chief technology officer to lead the company’s
tech development and expansion. He will work with chief digital officer, Leon Rudge.
news •
18 Sep 2024
With gym-goers now able to track and analyse every part of their fitness journey, we look at how this impacts outcomes
HCM issue 7 2024
More than 200 organisations and athletes in the UK have signed an open letter
to party leaders to commit to making the nation the most active in Europe
after next month’s General Election.
news •
15 Jun 2024
Leisure development specialist, Alliance Leisure, has appointed industry veteran, David Stalker,
as advisor to the board, as the company aims for £150 million turnover next year.
news •
05 Jun 2024
Snap Fitness is seeking a new investor to help achieve its goal of 35 per cent growth by 2028. We talk to the CEO of Lift Brands, to find out more
HCM issue 4 2024
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
promotion •
01 May 2024
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with
current group CEO, David Stalker, stepping back to take up an advisory role.
news •
10 Apr 2024
Enjoy building your business because the journey can be as good or better than the destination
was one takeaway of the industry titans’ panel on empire building, comprised of three industry
entrepreneurs.
news •
25 Mar 2024
Myzone is now available on smart watches, allowing Android and AppleWatch wearers to record
workouts without an additional device, and taking the tech company into the multi-billion dollar
smart watch market.
news •
22 Mar 2024
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
product innovation •
12 Mar 2024
In a soft power exercise, politicians in the UK have been invited to take part in a challenge
which encourages them to be more active, while raising awareness of the benefits of physical
activity.
news •
19 Feb 2024
New research into the digitisation of the health club sector has found both examples of best practice and room for improvement, as Dave Gerrish explains
HCM issue 1 2024
From getting sacked to risking it all, industry leaders share their learnings from tough times
HCM issue 12 2023
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Crunch Fitness has announced the launch of Crunch Reform Pilates – its own reformer concept ...
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The 20th State of the Industry Report from LeisureDB has revealed a resilient, expanding and ...
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Purpose Brands has announced its entry into the Italian market, having sold the franchise rights ...
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Fitness First UK is integrating red light therapy into its yoga and Pilates classes through ...
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Nuffield Health has told HCM that it takes its responsibilities towards its colleagues seriously and ...
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Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
Latest News
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
Latest News
Portugal’s leading operator, SC Fitness, is celebrating a milestone by reaching 100 gyms. The company ...
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David Lloyd is stepping up its commitment to women’s health as it continues to explore what fit-for-purpose looks like for the female population
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Third Space partnered with IndigoFitness to deliver a
bespoke training space for its new club at The Whiteley
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Greg Bradley looks at the shift towards strength training in gyms and advises on how operators can create the ultimate training environment
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Find out how your gym can tap into the corporate wellness boom
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Starpool supports Olympic champion Marcell Jacobs, says Riccardo Turri
HCM magazine
Raphael Cuomo explores the
powerful link between addiction,
health and behaviour change
HCM magazine
HCM People
Stephen Price
Founder, SP&Co Group“Working in public health over the last few years has lit up parts of my brain again”
HCM magazine
Collaborations with the medical profession and greater aspirations around wellbeing are creating a need for more experts in our sector. It’s time to reboot our thinking around the workforce
HCM magazine
As the entrepreneur who started Wexer, Fresh Fitness, Fitness DK and Repeat, as well as being a former elite athlete, Rasmus Ingerslev’s life looked perfect from the outside, but onthe inside it was a different story. He talks to Kath Hudson about healing old wounds
HCM magazine
Small improvements to sleep, diet and physical activity have major benefits for the heart, according to new research from the University of Sydney
Read the latest issue
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Featured supplier news
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
Company profiles
Gantner optimizes and simplifies the organisation of fitness clubs. Using touchless RFID/NFC credentials (member cards, ...
Company profiles
Eleiko continues to innovate and craft world-class strength equipment designed to help people perform better ...
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