Global spa consultancy, bbspa&partners, has unveiled its new HQ in Forlì, Italy, named bbspa_Ateliers.

The 450sq m location was realised following an investment of more than €100,000 (US$118,400, £90,250) and features a new Ateliers Workshop for collaboration between customers, investors, architects, consultants and operators, for the development of new projects.

Bbspa also opted to create a dedicated training equipped with classrooms, laboratories and state-of-the-art equipment and a marketing and communication department.

In addition, the facility boasts an experiential learning centre for entrepreneurs and investors – with space to experiment protocols/treatments and new technologies developed by bbspa and its partners.

At the same time, this department will be dedicated to research and development where innovations are studied and developed together with partners and customers.

Gabriella Francia, head bbspa_group training department, said: “Clients want relaxation, moments of wellbeing and emotion, so this is what we must give them. But if we don’t try these first on ourselves, then how can we pass it on to others?”

“With bbspa_Ateliers every wellness and spa entrepreneur, manager or operator will have at their disposal a unique place where they can find the answers they need to achieve success,” said Régis Boudon-Doris, CEO.

“For several years we have felt the need to create an innovative tool that would allow us to better make our customers perceive the full potential of our company.

“This place would never have been born without the full collaboration with our partners, this is not only a new home for us, but also for them,” he said.

He extended a special thanks to Deep Nature and its CEO Julien Patty who decided to open its Italian branch at bbspa_Ateliers.

He also thanked the partner companies currently present in the bbspa_ateliers:

Aquaform

Atmosphere SPA DesignBonucchi Associati

Deep NatureErre Design

H2o styleItaca

LemiMenabò

MG12Polistudio

StarpoolTailor Music

Tip TouchV 4 All

K-arrayZucchetti Itaca