Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.

A global fitness brand with a focus on premium, durable, high-performing products - supported by some of the longest warranties in the industry - ZIVA's broad portfolio spaces free weights to functional equipment, accessories to storage, racks and rigs to benches and platforms.

Brent Hallo, director of ZIVA Fitness UK, said: "Our founder David Barr identified a growing market demand for strong, functional, beautiful fitness products, and he set out to design and manufacture equipment that would inspire, equip and break the boundaries of the gym industry.

"Rooted in the Taoist philosophy of energy and balance, inspirational design and high-quality manufacturing have been at the heart of Ziva since our launch in 2008. As a result of David's quest for perfection, every day in over 80 countries, thousands of people train with ZIVA products.

"We are delighted to be providing our exciting range of commercial products here in the UK through Physical Company. John [Halls] and his team share our passion to provide functional products and digital solutions that not only achieve what they are designed to but also inspire and engender real pride, providing athletes and enthusiasts alike with a transformational platform to achieve their goals," Hallo added.

ZIVA's premium equipment is already highly regarded in the UK, with Matrix Fitness being one of the leading suppliers to favour the brand.

"Our customers expect the highest quality across the board, and that's why we choose to work with ZIVA. Its precision-made products are the perfect complement to our own extensive ranges. We very much look forward to working with the fantastic team at Physical Company to continue this highly beneficial relationship," said Matrix Fitness MD Matthew Pengelly.

Physical Company MD John Halls said: "This collaboration with ZIVA is very powerful as it supports our own mission at Physical Company: to be 'First for Fitness Solutions'. It allows us to provide a product range - all the way through the dumbbells and Olympic plates - to suit every budget, from a price-led offering, through our 'high value, high quality' Physical range, to a premium collection."

"This partnership is something we're very excited by, as it ensures that however large or small your space, and whatever your budget, we can help you harness the big trends of today - group exercise, functional training, free weights, small group training - to create a fitness solution that surprises, delights and exceeds all expectations."

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