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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Xn Leisure advises on virtual memberships and how operators can move memberships online

According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.

Increasing member retention rates by just 5 per cent has been shown to increase profits by between 25 per cent and 95 per cent.

Virtual membership options are becoming increasingly popular as a means to provide fun and innovative ways to support members to stay fit and well without having to physically attend a facility.

Providing value to your member

Virtual memberships allow members to stay connected no matter where they are. Easy, convenient, and simple to access content such as workout videos that are easy to do remotely can attract members that still want to keep active but are nervous about being on-site.

A good example of this is Xn Move, which allows you to promote your own branded livestream site, maximise conversion and retention of members, publish your virtual timetables, stay connected with your members and share reviews.

Tips for successful virtual memberships

- Identify the services that you can offer virtually

- Choose the instructors and trainers that will build online communities

- Film all fitness class content

- Set up a members-only area - this can be on your website, or a member-only app

- Make sure your joining system can allow virtual members to sign-up and pay their memberships online

- Engage clients before, during, and after classes

In summary

The one good thing to come out of the COVID-19 crisis is the pioneering new digital content to keep members engaged during these unprecedented times.

At-home workouts have been one of the defining features of 2020, and it’s becoming clear that virtual membership can be extremely useful for engaging members and stopping cancelled memberships.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Xn Leisure Systems Limited
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service to facilities in the private and public sector. Our extensive catalogue includes multi-channel selfservice solutions, fast-track kiosks and tablet check-ins. Memberships, bookings, event ticketing and payments are available via the web and mobile with customers able to easily admit themselves into your facility, reducing queues and minimising entry times.

Our customers include local authorities, trusts, facilities management companies, 24-hour low-cost gyms, climbing centres, ski centres, gymnastics clubs and the private sector.
Address
85D Park Drive, Milton Park,
Abingdon, Oxfordshire OX14 4RY UK
Telephone
+44 (0)345 512 0004
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
,tec,haf
2020/THUMB346161_763394_525572.jpg

Product innovation

As an integral part of the first team's training programme, Power Plate is supporting the
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in
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With the current pandemic and the nation becoming more focused on their own health, InBody
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Global Wellness Summit
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Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
Myzone is delivering free online PE lessons for families via its MZ-Remote platform, every weekday
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which
Fitness start-up, Inspace, has revealed plans to launch a new brand, website and social channels.
For over 30 years, ASPA International has designed and built high-quality spas for the hotel,
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Click on a catalogue to view it online
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Property & Tenders
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Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Xn Leisure advises on virtual memberships and how operators can move memberships online

According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.

Increasing member retention rates by just 5 per cent has been shown to increase profits by between 25 per cent and 95 per cent.

Virtual membership options are becoming increasingly popular as a means to provide fun and innovative ways to support members to stay fit and well without having to physically attend a facility.

Providing value to your member

Virtual memberships allow members to stay connected no matter where they are. Easy, convenient, and simple to access content such as workout videos that are easy to do remotely can attract members that still want to keep active but are nervous about being on-site.

A good example of this is Xn Move, which allows you to promote your own branded livestream site, maximise conversion and retention of members, publish your virtual timetables, stay connected with your members and share reviews.

Tips for successful virtual memberships

- Identify the services that you can offer virtually

- Choose the instructors and trainers that will build online communities

- Film all fitness class content

- Set up a members-only area - this can be on your website, or a member-only app

- Make sure your joining system can allow virtual members to sign-up and pay their memberships online

- Engage clients before, during, and after classes

In summary

The one good thing to come out of the COVID-19 crisis is the pioneering new digital content to keep members engaged during these unprecedented times.

At-home workouts have been one of the defining features of 2020, and it’s becoming clear that virtual membership can be extremely useful for engaging members and stopping cancelled memberships.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Xn Leisure Systems Limited
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service to facilities in the private and public sector. Our extensive catalogue includes multi-channel selfservice solutions, fast-track kiosks and tablet check-ins. Memberships, bookings, event ticketing and payments are available via the web and mobile with customers able to easily admit themselves into your facility, reducing queues and minimising entry times.

Our customers include local authorities, trusts, facilities management companies, 24-hour low-cost gyms, climbing centres, ski centres, gymnastics clubs and the private sector.
Address
85D Park Drive, Milton Park,
Abingdon, Oxfordshire OX14 4RY UK
Telephone
+44 (0)345 512 0004
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
,tec,haf
2020/THUMB346161_763394_525572.jpg

Product innovation

As an integral part of the first team's training programme, Power Plate is supporting the
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of
With the current pandemic and the nation becoming more focused on their own health, InBody
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry,
Global Wellness Summit
Global Wellness Summit
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
Myzone is delivering free online PE lessons for families via its MZ-Remote platform, every weekday
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which
Fitness start-up, Inspace, has revealed plans to launch a new brand, website and social channels.
For over 30 years, ASPA International has designed and built high-quality spas for the hotel,
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower,
fibodo Limited
fibodo Limited
Addiction – a word laden with negativity. But isn’t that exactly what the fitness industry
I started running when I was 12 years old, a skinny girl with an afro.
How Will Fitness Evolve In 2021? Uscreen is the premier video monetization platform on a
While leisure operators can generate interest and build an audience fairly easily, the challenge is
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give
Safe Space Lockers
Safe Space Lockers
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® –
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of
FreeMotion Fitness
FreeMotion Fitness
1 - 20 of 1,846
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Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier news: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Company profiles
Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
Les Mills