Product innovation
XL Events screening the Royal wedding
XL Events installed two large LED screens in London's Trafalgar Square to serve one of the main public viewing areas for live TV transmission of the UK's royal wedding between Prince William and Catherine Middleton.
XL was working for leading experiential marketing and event producers Jack Morton Worldwide, who co-ordinated four similar format/concept sites across London for the wedding. An estimated one million people lined the streets to catch some of the action, which was broadcast worldwide to a global audience of approximately two billion.
The screens were both made up from Lighthouse R7 panels and were positioned around Nelson's Column. One measured 80sq m (861sq ft) and faced the National Gallery, while the other was 40sq m (430.5sq ft) and faced eastward along the Strand. Both were rigged on special screen support 'goal post' structures.