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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Why client management software is one of the keys to a successful business

Client management software (CMS) is nothing new, but many commercial organisations fail to take full advantage of the undoubted benefits it can bring.

Sometimes, it’s considered a part of customer relationship management (CRM) software that’s designed to specifically help to administer the various demands of customers and helps to streamline most business models.

Of course, a business which relies on a passing footfall of customers may not need to invest in CRM software and can manage what it does with in-person interactions alone.

However, any business based on repeat custom and record-keeping will need some form of database so that the right sort of information can be stored.

Read on to find out why modern CMS is not just a way of running the day-to-day operations of a business better but a means of turning it into a much more successful enterprise than it otherwise would be.

Track Customer Interactions

To begin with, high-quality CMS will allow managers to maintain better records of how and when customers interface with their business. This can help with staff resourcing issues, for example.

If you know more people want to book your services in the mornings, on Fridays or at the end of the month, for instance, then you should be able to adjust your human resources to better meet these demands.

What's more, tracking customer interactions also helps deal with complaint resolution much more efficiently.

By tracking who dealt with which customer and when, it’s much easier to work out whether complaints about staff members should be upheld and to deal with customer service training issues appropriately.

Allow Customer Flexibility

Many service providers rely on customers making appointments, perhaps to attend a yoga class or to attend a personal training session.

If you offer your clients a booking service by phone, then you can rapidly become bogged down answering calls, dealing with enquiries which are not about bookings or rearranging appointments.

If you have a timetable in your client management software user interface, however, then your customers will be able to make bookings, alter them or cancel them without interrupting what you and your team are currently engaged in.

What's even better is that many people prefer to make bookings this way nowadays rather than dealing with the matter by phone or in person.

Provide Services Day and Night

The fact is that good client management software will allow you to perform a wide range of customer service tasks on a 24-hour basis. Need to take payment at midnight? Want to offer reminders to clients about their appointments in the early hours?

With a CRM system providing such services automatically for you, this all becomes instantly possible without any loss of managerial oversight.

After all, managers can set their software to provide them with daily or weekly summaries of the actions it has taken and even to highlight anything unusual or anomalous that may have occurred.

Assist With Social Distancing

Businesses which have customers present on their premises to receive goods and services have understandably struggled in recent times due to the pandemic.

CMS can help in numerous ways when it comes to delivering services in formerly unconventional ways, such as remote online provision, for example.

That said, where people need to be present within business premises to access services, it’s highly likely that social distancing will need to remain a top priority for some time to come.

As such, the right software systems that allow customers to book their place in advance and to avoid the busiest periods constitutes a smart way forward.

Equally, being able to plan the use of certain equipment – such as fitness machines in a gym setting – means members will be able to operate in as normal a way as possible while still adhering to all of the appropriate social distancing guidelines.

Free Members App

Offering a free members app on the App Store or Google Play will also benefit businesses.

Essentially, free members apps will help your business grow through more efficient, automated services which are readily accessible to all of your clients.

Your members will be able to use it to create individual profiles and share their activities and purchases easily through social media channels, meaning you can grow your brand awareness simply and easily.

A high-quality app will function seamlessly on all sorts of devices and be easy to navigate by members while also helping to ensure that GDPR-compliance is maintained at all times.

For more information and support, contact ClubRight today.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Club Right
Club Right's membership management software is here to help all club owners and sole traders within the industry, from small boutique gyms to large scale health clubs.
Address
Unit 4 Radford Business Park Radford Way Billericay CM12 0DP
Telephone
(+44) 0203 884 9777
Client management software (CMS) is nothing new, but many commercial organisations fail to take full advantage of the undoubted benefits it can bring.
2021/THUMB347150_450369_63774.jpg

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Diary dates
01-03 Feb 2022
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Diary dates
07-10 Apr 2022
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Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Why client management software is one of the keys to a successful business

Client management software (CMS) is nothing new, but many commercial organisations fail to take full advantage of the undoubted benefits it can bring.

Sometimes, it’s considered a part of customer relationship management (CRM) software that’s designed to specifically help to administer the various demands of customers and helps to streamline most business models.

Of course, a business which relies on a passing footfall of customers may not need to invest in CRM software and can manage what it does with in-person interactions alone.

However, any business based on repeat custom and record-keeping will need some form of database so that the right sort of information can be stored.

Read on to find out why modern CMS is not just a way of running the day-to-day operations of a business better but a means of turning it into a much more successful enterprise than it otherwise would be.

Track Customer Interactions

To begin with, high-quality CMS will allow managers to maintain better records of how and when customers interface with their business. This can help with staff resourcing issues, for example.

If you know more people want to book your services in the mornings, on Fridays or at the end of the month, for instance, then you should be able to adjust your human resources to better meet these demands.

What's more, tracking customer interactions also helps deal with complaint resolution much more efficiently.

By tracking who dealt with which customer and when, it’s much easier to work out whether complaints about staff members should be upheld and to deal with customer service training issues appropriately.

Allow Customer Flexibility

Many service providers rely on customers making appointments, perhaps to attend a yoga class or to attend a personal training session.

If you offer your clients a booking service by phone, then you can rapidly become bogged down answering calls, dealing with enquiries which are not about bookings or rearranging appointments.

If you have a timetable in your client management software user interface, however, then your customers will be able to make bookings, alter them or cancel them without interrupting what you and your team are currently engaged in.

What's even better is that many people prefer to make bookings this way nowadays rather than dealing with the matter by phone or in person.

Provide Services Day and Night

The fact is that good client management software will allow you to perform a wide range of customer service tasks on a 24-hour basis. Need to take payment at midnight? Want to offer reminders to clients about their appointments in the early hours?

With a CRM system providing such services automatically for you, this all becomes instantly possible without any loss of managerial oversight.

After all, managers can set their software to provide them with daily or weekly summaries of the actions it has taken and even to highlight anything unusual or anomalous that may have occurred.

Assist With Social Distancing

Businesses which have customers present on their premises to receive goods and services have understandably struggled in recent times due to the pandemic.

CMS can help in numerous ways when it comes to delivering services in formerly unconventional ways, such as remote online provision, for example.

That said, where people need to be present within business premises to access services, it’s highly likely that social distancing will need to remain a top priority for some time to come.

As such, the right software systems that allow customers to book their place in advance and to avoid the busiest periods constitutes a smart way forward.

Equally, being able to plan the use of certain equipment – such as fitness machines in a gym setting – means members will be able to operate in as normal a way as possible while still adhering to all of the appropriate social distancing guidelines.

Free Members App

Offering a free members app on the App Store or Google Play will also benefit businesses.

Essentially, free members apps will help your business grow through more efficient, automated services which are readily accessible to all of your clients.

Your members will be able to use it to create individual profiles and share their activities and purchases easily through social media channels, meaning you can grow your brand awareness simply and easily.

A high-quality app will function seamlessly on all sorts of devices and be easy to navigate by members while also helping to ensure that GDPR-compliance is maintained at all times.

For more information and support, contact ClubRight today.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Club Right
Club Right's membership management software is here to help all club owners and sole traders within the industry, from small boutique gyms to large scale health clubs.
Address
Unit 4 Radford Business Park Radford Way Billericay CM12 0DP
Telephone
(+44) 0203 884 9777
Client management software (CMS) is nothing new, but many commercial organisations fail to take full advantage of the undoubted benefits it can bring.
2021/THUMB347150_450369_63774.jpg

Product innovation

Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Everyone Active has joined forces with EXi, the award-winning app which is a UKCA marked
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
FreeMotion Fitness
FreeMotion Fitness
While exercisers often seek new ways in which to get the most out of their
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative
The Retention Guru
The Retention Guru
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky
FunXtion has upgraded its White Label Member App with a raft of new features to
CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t
Myzone is excited to announce that fitness innovation and technology expert, Leon Rudge, is joining
CryoAction has unveiled a new range of electric cryotherapy chambers with temperatures reaching as low
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the
Miha Bodytec GmbH
Miha Bodytec GmbH
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym
Members from UK leisure and cultural trusts have stepped up and logged an impressive 21.5million
Suffice to say that the pandemic has completely changed the way fitness professionals work and
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
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Featured supplier news: Revamped Fitline Maassluis health club equipped by Core Health & Fitness
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive overhaul following a vicious fire.
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Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Rocca Creative Thinking Limited
Rocca. is a tech organisation specialising in sport and physical activity. It works with NGBs ...
Company profiles
Company profile: Hutchison Technologies Ltd.
Hutchison Technologies helps the UK’s leading gyms, health clubs and leisure trusts create memorable experiences ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Salt therapy products
Himalayan Source: Salt therapy products
Fitness equipment
Precor: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
trade associations
International SPA Association - iSPA: trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Exercise equipment
Power Plate: Exercise equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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