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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product innovation

Who does your brand belong to?

We’ve come to realise - and respect - that our customers and partners own our brand at least as much as we do.
– Justin Mendleton - Commercial Director at MoveGB

Who does your brand belong to?

There used to be only one answer to this question: the company that grew it and invested in it.

But these days it’s not so clear cut. As a relatively young business, we’ve always been hugely passionate about protecting and nurturing our Move brand. And we still are. Only, we’ve come to realise - and respect - that our customers and partners own our brand at least as much as we do

At Move, we’ve recently been refining our core brand components. It’s been a really fulfilling process and has allowed us to look back critically at where we’ve come from - and where we’re going. We’ve looked hard at what we’re good at, and what we’re not so good at.

These days, customers now assess a brand on what it says, what it does and what it stands for. They increasingly expect brands to stand for something.

Accenture Strategy’s most recent global survey of nearly 30,000 consumers found that 62 per cent of customers want companies to take a stand on current and broadly relevant issues like sustainability, transparency or fair employment practices.

And in our case, if we’re honest, we’ve been so focused on growth that we started to lose sight of what our real mission was, and always has been.

We know that the Move model solves a real problem for the industry and all our fitness partners: customer retention. It does this by supplying customers with inspiring and convenient activity variety.

But our true purpose runs deeper than that. We do what we do because we want to help people live more active lifestyles, for longer.

Recently, ukactive’s great National Fitness Day campaign helped focus our thoughts even more. In the fight against inactivity, the task is to win both hearts and minds.

So, our refined brand purpose? It needed to be simple, meaningful and get across that what we do is as emotionally driven as it is physically driven.

MoveGB exists to move people for life.

What does your brand stand for?

Sign up for FREE ezines & magazines
Company Details
MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Address
124 Walcot Street, Bath,
BA1 5BG UK
Telephone
+44 (0)345 519 6626
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
imagesX/THUMB343515_917326_805049.jpg

Product innovation

Wattbike has announced a new partnership with indoor cycling innovator Intelligent Cycling that will see
Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the
Award-winning booking platform fibodo, has appointed Brian Dunne as a non-executive director to its board,
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create
EMD UK
EMD UK
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of
Auster, a supplier of premium bodyweight training equipment, has launched a new modular functional training
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible
Core Health & Fitness announced a new and exciting partnership with professional obstacle course race
Organiser of SPATEX 2020, Michele Bridle cordially invites you to attend the industry’s event of
Alliance Leisure
Alliance Leisure
Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event,
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience
A healthy diet has massive benefits for your health, both inside and out. When you
Physical Company has announced the appointment of Laura Game to the role of account manager
MyZone
MyZone
1 - 15 of 1,767
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
Featured supplier news
Featured supplier: FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Management software
Fisikal: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness software
Go Do.Fitness: Fitness software
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Professional services
Deloitte UK: Professional services
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates

Product innovation

Who does your brand belong to?

We’ve come to realise - and respect - that our customers and partners own our brand at least as much as we do.
– Justin Mendleton - Commercial Director at MoveGB

Who does your brand belong to?

There used to be only one answer to this question: the company that grew it and invested in it.

But these days it’s not so clear cut. As a relatively young business, we’ve always been hugely passionate about protecting and nurturing our Move brand. And we still are. Only, we’ve come to realise - and respect - that our customers and partners own our brand at least as much as we do

At Move, we’ve recently been refining our core brand components. It’s been a really fulfilling process and has allowed us to look back critically at where we’ve come from - and where we’re going. We’ve looked hard at what we’re good at, and what we’re not so good at.

These days, customers now assess a brand on what it says, what it does and what it stands for. They increasingly expect brands to stand for something.

Accenture Strategy’s most recent global survey of nearly 30,000 consumers found that 62 per cent of customers want companies to take a stand on current and broadly relevant issues like sustainability, transparency or fair employment practices.

And in our case, if we’re honest, we’ve been so focused on growth that we started to lose sight of what our real mission was, and always has been.

We know that the Move model solves a real problem for the industry and all our fitness partners: customer retention. It does this by supplying customers with inspiring and convenient activity variety.

But our true purpose runs deeper than that. We do what we do because we want to help people live more active lifestyles, for longer.

Recently, ukactive’s great National Fitness Day campaign helped focus our thoughts even more. In the fight against inactivity, the task is to win both hearts and minds.

So, our refined brand purpose? It needed to be simple, meaningful and get across that what we do is as emotionally driven as it is physically driven.

MoveGB exists to move people for life.

What does your brand stand for?

Sign up for FREE ezines & magazines
Company Details
MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Address
124 Walcot Street, Bath,
BA1 5BG UK
Telephone
+44 (0)345 519 6626
Who does your brand belong to? There used to be only one answer to this question: the company that grew it and invested in it.
imagesX/THUMB343515_917326_805049.jpg

Product innovation

Wattbike has announced a new partnership with indoor cycling innovator Intelligent Cycling that will see
Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the
Award-winning booking platform fibodo, has appointed Brian Dunne as a non-executive director to its board,
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create
EMD UK
EMD UK
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of
Auster, a supplier of premium bodyweight training equipment, has launched a new modular functional training
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure
Auro, a London-based fitness tech start-up, has developed a motivational fitness app that delivers audible
Core Health & Fitness announced a new and exciting partnership with professional obstacle course race
Organiser of SPATEX 2020, Michele Bridle cordially invites you to attend the industry’s event of
Alliance Leisure
Alliance Leisure
Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event,
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience
A healthy diet has massive benefits for your health, both inside and out. When you
Physical Company has announced the appointment of Laura Game to the role of account manager
MyZone
MyZone
1 - 15 of 1,767
Latest News
Indoor cycling brand Flywheel is to discontinue its Flywheel At Home subscription service after settling ...
Latest News
CIMSPA and UK Coaching have signed a deal to combine the Register of Exercise Professionals ...
Latest News
Fitness First Middle East is preparing for major expansion across the region, after announcing plans ...
Latest News
The number of people in the US with a health club membership has increased by ...
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DW Fitness First has extended its partnership with corporate fitness sales specialist Gympass, to increase ...
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A global touch study has been launched to “explore our attitudes towards the physical experience ...
Latest News
Food labelling that shows the amount of exercise needed to burn off the calories in ...
Latest News
The team at unusually named studio //3877 has created a boxing gym in Washington, D.C., ...
Features
Supplier showcase
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective
Features
feature
HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
Features
Myzone
Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members
People
HCM people

Amanda Daley

Professor of behavioural medicine, Loughborough University
PACE labelling would be a simple, user-friendly way of informing people, at a glance, of the amount of physical activity required for the food they are considering eating
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
People
We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
Featured supplier news
Featured supplier: FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Management software
Fisikal: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness software
Go Do.Fitness: Fitness software
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Professional services
Deloitte UK: Professional services
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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