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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product innovation

Volution explains how to drive the lifetime value of members through virtual engagement

In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.

Just like that, the ‘bricks and mortar’ model the industry had known for so long had gone, as operators who were quick to react pivoted their businesses to digital.

With lockdown measures in force, record numbers of people began working out at home and exercisers in their droves headed to online platforms and virtual devices.

This meant that if gyms weren’t offering a virtual, data-driven service, they were almost certainly losing members and missing the chance to attract new ones.

Out of the pandemic, new behaviours, trends, and expectations have emerged. In particular, people have become accustomed to communicating and exercising through virtual means.

For many, it’s become entrenched in their day-to-day lives. Therefore, to engage members in the COVID-19 era, operators must now offer both a physical and a virtual service - a ‘hybrid’ model guided by data.

But in order to connect the dots between home fitness and the gym experience to completely unite your fitness ecosystem in this new age, your virtual platform needs to be bespoke; something that fits your business, your brand, and your community.

Thankfully, this is nowhere near as difficult, time-consuming or expensive as people might first think.

Volution is helping guide operators through this transition and created a virtual engagement playbook which provides everything they need to know about virtual engagement, mastering the ‘hybrid’ model, and setting up their own virtual hub.

No longer is virtual engagement just a means of survival, but the very thing that will enable operators to stand out from the crowd and grow business, both now and in the future.

Whether operators are at the beginning of your virtual engagement journey, halfway down the road, or steaming ahead, Volution a great way to assess your current strategies and systems to spot any gaps and opportunities.

Click here to download the playbook

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Volution
Our mission at volution.fit is to enable gyms and fitness centres to make the most of the wealth of proprietary data they’re currently sitting on. Our user-friendly system seamlessly integrates with existing programs to collate all company data into one place to ensure no stone is left unturned, and no opportunity is missed.
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
,tec,haf,sar
2020/THUMB346205_174203_530604.jpg

Product innovation

The COVID-19 pandemic has temporarily halted opportunities to gather in-person to discuss vital topics relating
Core Health & Fitness, an industry leader in commercial fitness products, has revealed a partnership
Frontline work has never been more important and frontline workers are the largest class of
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to
Miha Bodytec GmbH
Miha Bodytec GmbH
Volution – the leading data solutions specialist for the fitness industry – has launched a
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise
Life Fitness has launched a new line of strength equipment targeting the commercial market. The
Educational company, CAWS, has launched a new programme to help educate trainers on how to
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched
MyZone Group Ltd
MyZone Group Ltd
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts, announces the launch
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more
Health and wellness software company, GymPraaktis, is launching its new Exercise Engine software for gyms
fibodo Limited
fibodo Limited
1 - 15 of 1,825
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Featured supplier news
Featured supplier: Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
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Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Fitness Software
FunXtion International BV: Fitness Software
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
TRX Training: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Design consultants
Zynk Design Consultants: Design consultants
Software
Volution.fit: Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Volution explains how to drive the lifetime value of members through virtual engagement

In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.

Just like that, the ‘bricks and mortar’ model the industry had known for so long had gone, as operators who were quick to react pivoted their businesses to digital.

With lockdown measures in force, record numbers of people began working out at home and exercisers in their droves headed to online platforms and virtual devices.

This meant that if gyms weren’t offering a virtual, data-driven service, they were almost certainly losing members and missing the chance to attract new ones.

Out of the pandemic, new behaviours, trends, and expectations have emerged. In particular, people have become accustomed to communicating and exercising through virtual means.

For many, it’s become entrenched in their day-to-day lives. Therefore, to engage members in the COVID-19 era, operators must now offer both a physical and a virtual service - a ‘hybrid’ model guided by data.

But in order to connect the dots between home fitness and the gym experience to completely unite your fitness ecosystem in this new age, your virtual platform needs to be bespoke; something that fits your business, your brand, and your community.

Thankfully, this is nowhere near as difficult, time-consuming or expensive as people might first think.

Volution is helping guide operators through this transition and created a virtual engagement playbook which provides everything they need to know about virtual engagement, mastering the ‘hybrid’ model, and setting up their own virtual hub.

No longer is virtual engagement just a means of survival, but the very thing that will enable operators to stand out from the crowd and grow business, both now and in the future.

Whether operators are at the beginning of your virtual engagement journey, halfway down the road, or steaming ahead, Volution a great way to assess your current strategies and systems to spot any gaps and opportunities.

Click here to download the playbook

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Volution
Our mission at volution.fit is to enable gyms and fitness centres to make the most of the wealth of proprietary data they’re currently sitting on. Our user-friendly system seamlessly integrates with existing programs to collate all company data into one place to ensure no stone is left unturned, and no opportunity is missed.
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
,tec,haf,sar
2020/THUMB346205_174203_530604.jpg

Product innovation

The COVID-19 pandemic has temporarily halted opportunities to gather in-person to discuss vital topics relating
Core Health & Fitness, an industry leader in commercial fitness products, has revealed a partnership
Frontline work has never been more important and frontline workers are the largest class of
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to
Miha Bodytec GmbH
Miha Bodytec GmbH
Volution – the leading data solutions specialist for the fitness industry – has launched a
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise
Life Fitness has launched a new line of strength equipment targeting the commercial market. The
Educational company, CAWS, has launched a new programme to help educate trainers on how to
Core Health & Fitness has appointed Michel Somford, a 25-year industry veteran, as director of
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members
In response to the UK government’s Eat Out To Help Out scheme, Myzone has launched
MyZone Group Ltd
MyZone Group Ltd
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts, announces the launch
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more
Health and wellness software company, GymPraaktis, is launching its new Exercise Engine software for gyms
fibodo Limited
fibodo Limited
1 - 15 of 1,825
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
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Longer-term, we’re open to doing another IPO and taking our smart clubs overseas, or to doing another private equity deal, but for now, the focus is on building the company
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Featured supplier news
Featured supplier: Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Fitness Software
FunXtion International BV: Fitness Software
Uniforms
Service Sport: Uniforms
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
TRX Training: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Design consultants
Zynk Design Consultants: Design consultants
Software
Volution.fit: Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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