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Product innovation
ViPR enters gym market with Virgin Active launch
By Mark Edmonds
Virgin Active has introduced the ViPR following a demonstration at the Classic Club at Twickenham Stadium, London.
Available in seven different weights ranging from 4-20kg, the ViPR is a robust rubber tube that can be dragged, thrown, rolled, stepped on and flipped to offer a range of different exercises.
As well as being suitable for use by those who are new to the gym, the ViPR can also be used by those at the very peak of their fitness while also being able to give more flexibility in usage than fixed and free weights.
Nick Hudson, national fitness manager for Virgin Active, says: "ViPR provides a variety of workout options, teaching the body to work in an effective way both in and out of the gym."
Company Details
FitPro
FitPro (Fitness Professionals Ltd) is the world’s largest professional fitness development company. We deliver high-quality programmes, education, publications, products and services to over 150,000 members in 84 countries.
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Fitness Professionals Ltd, Kalbarri House, 107-113 London Road, London E13 0DATelephone
+44 (0)20 8586 0101Website
www.fitpro.comVirgin Active has introduced the ViPR
following a demonstration at the Classic Club
at Twickenham Stadium, London.
FitProViPR.gif
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