GET HCM
magazine
Sign up for the free digital edition of HCM magazine and the free weekly HCM ezine
Not right now, thanksclose this window
British Military Fitness
British Military Fitness
British Military Fitness
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

Product innovation

Variety and flexibility for the customer is the key to retention, says MoveGB

The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
– Justin Mendleton, Commercial Director, MoveGB

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

Across the industry, debate on this topic never stops. And neither does market change.

We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

Except, it isn’t.

Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.

Company Details
MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Address
124 Walcot Street, Bath,
BA1 5BG UK
Telephone
+44 (0)345 519 6626
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
imagesX/THUMB342230_739356_120029.jpg

Product innovation

The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for
Adidas believes that creators, just like athletes, need an environment that inspires their employees to
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for
There is no escaping the fact that we are operating in extraordinary times. Our physical
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight,
ukactive
ukactive
Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it
Precor has developed a set of resources for gym operators, designed to keep members engaged
Booty Builder is set to make its UK debut following a new distribution partnership with
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to
EMD UK
EMD UK
As countries around the world gear up to relax their lockdown rules, there remains a
GymAware, a fitness equipment company based in Australia, has created Flex, a tracking device that
Life Fitness has launched a series at-home on-demand workouts to keep users active in the
Core Health & Fitness has partnered with celebrated body builder, Dorian Yates. As part of
Zynk Design Consultants
Zynk Design Consultants
1 - 15 of 1,796
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Fisikal: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

Product innovation

Variety and flexibility for the customer is the key to retention, says MoveGB

The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
– Justin Mendleton, Commercial Director, MoveGB

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

Across the industry, debate on this topic never stops. And neither does market change.

We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

Except, it isn’t.

Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.

Company Details
MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Address
124 Walcot Street, Bath,
BA1 5BG UK
Telephone
+44 (0)345 519 6626
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
imagesX/THUMB342230_739356_120029.jpg

Product innovation

The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for
Adidas believes that creators, just like athletes, need an environment that inspires their employees to
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for
There is no escaping the fact that we are operating in extraordinary times. Our physical
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight,
ukactive
ukactive
Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it
Precor has developed a set of resources for gym operators, designed to keep members engaged
Booty Builder is set to make its UK debut following a new distribution partnership with
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to
EMD UK
EMD UK
As countries around the world gear up to relax their lockdown rules, there remains a
GymAware, a fitness equipment company based in Australia, has created Flex, a tracking device that
Life Fitness has launched a series at-home on-demand workouts to keep users active in the
Core Health & Fitness has partnered with celebrated body builder, Dorian Yates. As part of
Zynk Design Consultants
Zynk Design Consultants
1 - 15 of 1,796
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
Latest News
Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ...
Latest News
UK consumer confidence has improved significantly since the beginning of the lockdown, with a fifth ...
Latest News
The PGA Tour has recently bought 1,000 Whoop bands for its golfers, after PGA Tour ...
Features
Talking Point
The fitness industry has shown incredible flexibility during lockdown, pivoting to digital to keep people active. But as lockdowns end, we ask what impact the pandemic will have on facility provision
Features
Reopening
David Lloyd Leisure has launched a raft of outdoor classes, including an enhanced role for its Battlebox concept, as Liz Terry reports
Features
Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
We see ourselves as a truly European player. We’re analysing France, Germany, Italy and the UK for development
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Fisikal: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
British Military Fitness
British Military Fitness