Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

Product innovation

Variety and flexibility for the customer is the key to retention, says MoveGB

The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
– Justin Mendleton, Commercial Director, MoveGB

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

Across the industry, debate on this topic never stops. And neither does market change.

We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

Except, it isn’t.

Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.

Sign up for FREE ezines & magazines
Company Details
MoveGB
One membership giving you access to 100s of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Address
124 Walcot Street, Bath, BA1 5BG
Telephone
+44 (0)345 519 6626
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
imagesX/THUMB342230_739356_120029.jpg

Product innovation

Pulse Fitness is set to expand its portfolio of cardio equipment with the launch of
The Vitapure Drinks Company, creator of the Vitastream system, has developed BodyShake, a new drinks
Physical Company has developed an app that will give users access to a library of
Airofit, a Denmark-based perfomance equipment company, has developed a respiratory trainer that it claims can
NOHrD, sister brand of WaterRower, has developed the NOHrD Bike, to meet customer demand for
Fitness AV specialists Hutchison Technologies have completed a major fit out at the Dundee International
Global Wellness Summit
Global Wellness Summit
FunXtion, experts in digital interactive fitness, has introduced its' first new Online Coaching Tool, an
Premier League new boys Norwich City FC have benefitted from an upgraded training facility during
Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment, that will see
Xn Leisure, a provider of IT solutions for the leisure industry, has created the Leisure
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation,
Core Health & Fitness has appointed James Moffat as UK national sales manager. In his
Kaia Health, a digital health specialist, has created a new personal training app that could
Alliance Leisure
Alliance Leisure
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a
With noise complaints against gyms and boutique studios on the rise, limiting noise isn’t only
Porsche recognises that the most important component of any vehicle is the driver. With this
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness
Nautilus / Star Trac / Core Health & Fitness
Nautilus / Star Trac / Core Health & Fitness
1 - 15 of 1,318
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Featured supplier news
Featured supplier: FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Stages Cycling: Fitness equipment
Management software
GymSales: Management software
Skincare
Sothys: Skincare
Direct debit solutions
Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Professional services
Deloitte UK: Professional services
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Member access schemes
Move GB: Member access schemes
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates

Product innovation

Variety and flexibility for the customer is the key to retention, says MoveGB

The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
– Justin Mendleton, Commercial Director, MoveGB

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

Across the industry, debate on this topic never stops. And neither does market change.

We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

Except, it isn’t.

Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.

Sign up for FREE ezines & magazines
Company Details
MoveGB
One membership giving you access to 100s of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Address
124 Walcot Street, Bath, BA1 5BG
Telephone
+44 (0)345 519 6626
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
imagesX/THUMB342230_739356_120029.jpg

Product innovation

Pulse Fitness is set to expand its portfolio of cardio equipment with the launch of
The Vitapure Drinks Company, creator of the Vitastream system, has developed BodyShake, a new drinks
Physical Company has developed an app that will give users access to a library of
Airofit, a Denmark-based perfomance equipment company, has developed a respiratory trainer that it claims can
NOHrD, sister brand of WaterRower, has developed the NOHrD Bike, to meet customer demand for
Fitness AV specialists Hutchison Technologies have completed a major fit out at the Dundee International
Global Wellness Summit
Global Wellness Summit
FunXtion, experts in digital interactive fitness, has introduced its' first new Online Coaching Tool, an
Premier League new boys Norwich City FC have benefitted from an upgraded training facility during
Pulse Fitness has signed a long-term distribution agreement with Limitless Gym Equipment, that will see
Xn Leisure, a provider of IT solutions for the leisure industry, has created the Leisure
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation,
Core Health & Fitness has appointed James Moffat as UK national sales manager. In his
Kaia Health, a digital health specialist, has created a new personal training app that could
Alliance Leisure
Alliance Leisure
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a
With noise complaints against gyms and boutique studios on the rise, limiting noise isn’t only
Porsche recognises that the most important component of any vehicle is the driver. With this
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness
Nautilus / Star Trac / Core Health & Fitness
Nautilus / Star Trac / Core Health & Fitness
1 - 15 of 1,318
Latest News
Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training, ...
Latest News
Physical fitness has been associated with better brain structure and brain functioning in adults. The ...
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The UK fitness industry should make a concerted effort to highlight the importance of strength ...
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Disability organisation Purple has claimed that health club operators and gyms are losing "millions of ...
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New Barnet Leisure Centre in North London has become the second new facility to open ...
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Four Seasons has teamed up with fitness expert and Four Seasons Global Fitness Advisor Harley ...
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Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – ...
Features
Flooring
Thanks to the rise in popularity of functional zones, there’s been an increased call for turf. We take a look at some of the turf products being installed
Features
feature
Technogym’s SKILLRUN now comes in different versions to suit different users’ workout needs
Features
Research
New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
People
Empowering our instructors is our next big task. This is an incredibly dedicated, loyal group of people and there’s a big opportunity to do something very special with them
People
Jimmy had the brilliant idea to put the logos of all of the current cycling brands in and around NYC onto a piece of paper and we handed it to the investor at the end of our presentation. Then we handed a blank piece of paper and referenced that this was the current number of cool fitness concepts in the world and how we would like the investor to help us fill that page. A day later he wrote us a cheque
People
HCM people

Elodie Garamond

Le Tigre: founder
We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Featured supplier news
Featured supplier: FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Stages Cycling: Fitness equipment
Management software
GymSales: Management software
Skincare
Sothys: Skincare
Direct debit solutions
Harlands Group: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Professional services
Deloitte UK: Professional services
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Member access schemes
Move GB: Member access schemes
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
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Core Health & Fitness
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