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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product innovation

Variety and flexibility for the customer is the key to retention, says MoveGB

The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
– Justin Mendleton, Commercial Director, MoveGB

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

Across the industry, debate on this topic never stops. And neither does market change.

We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

Except, it isn’t.

Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.

Sign up for FREE ezines & magazines
Company Details
MoveGB
One membership giving you access to 100s of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Address
124 Walcot Street, Bath, BA1 5BG
Telephone
+44 (0)345 519 6626
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
imagesX/THUMB342230_739356_120029.jpg

Product innovation

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Product innovation

Variety and flexibility for the customer is the key to retention, says MoveGB

The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
– Justin Mendleton, Commercial Director, MoveGB

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

Across the industry, debate on this topic never stops. And neither does market change.

We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

Except, it isn’t.

Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.

Sign up for FREE ezines & magazines
Company Details
MoveGB
One membership giving you access to 100s of gyms, fitness classes, swim sessions, climbing and more so you can keep active on your terms and do whatever keeps you sweating and smiling!
Address
124 Walcot Street, Bath, BA1 5BG
Telephone
+44 (0)345 519 6626
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
imagesX/THUMB342230_739356_120029.jpg

Product innovation

Technogym has been appointed as the official fitness equipment supplier to Newcastle University. The deal
London-based CryoAction is expecting to quadruple its business in the next year or so, as
Nautilus, a strength training brand owned by Core Health & Fitness, has created an award
ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors
To commemorate its 20 year anniversary Power Plate has held an event in London to
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness
Servicesport UK Limited
Servicesport UK Limited
Jordan Fitness has long been recognised across the industry for its premium-quality gym equipment, and
Physical Company, a specialist equipment supplier based in the UK, has celebrated its thirtieth anniversary.
FunXtion delivers a complete, wrap-around exercise experience. Utilising the very latest in digital technology, FunXtion
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we
Gympass and Everyone Active partnership brings success The Gympass mission is to defeat inactivity –
Fusion Lifestyle, the highly experienced sports and leisure management brand is working with Power Plate
Pulse Fitness is set to expand its portfolio of cardio equipment with the launch of
Focus Training
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The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader
The Vitapure Drinks Company, creator of the Vitastream system, has developed BodyShake, a new drinks
The design and construction of a group fitness or exercise studio can have a big
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam
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Featured supplier news
Featured supplier: Myzone is adding the
Each year ACSM’s Health and Fitness journal releases the top fitness trends for the following year, and there was no surprise wearables came out on top.
Featured supplier news
Featured supplier: Harlands Effect: Make Your Business More Profitable
Harlands Group is a membership management service for health and fitness operators, which interacts directly with members to effectively manage membership payments.
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is the world’s largest privately-held marketer and distributor of commercial fitness ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
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Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Diary dates
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Diary dates
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tbc, Fort Lauderdale, United States
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