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Health Club Management

Health Club Management

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Health Club Management

Health Club Management

Product innovation

Variety and flexibility for the customer is the key to retention, says MoveGB

The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
– Justin Mendleton, Commercial Director, MoveGB

What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

Across the industry, debate on this topic never stops. And neither does market change.

We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

Except, it isn’t.

Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.

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Company Details
MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Address
124 Walcot Street, Bath,
BA1 5BG UK
Telephone
+44 (0)345 519 6626
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
imagesX/THUMB342230_739356_120029.jpg

Product innovation

As Governments turn attention to a lockdown exit strategy, the world is bracing itself for
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight,
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it
Precor has developed a set of resources for gym operators, designed to keep members engaged
Booty Builder is set to make its UK debut following a new distribution partnership with
EMD UK
EMD UK
Adidas believes that creators, just like athletes, need an environment that inspires their employees to
iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to
GymAware, a fitness equipment company based in Australia, has created Flex, a tracking device that
Life Fitness has launched a series at-home on-demand workouts to keep users active in the
Core Health & Fitness has partnered with celebrated body builder, Dorian Yates. As part of
Online food retailer Musclefood.com has launched a partnership scheme for personal trainers and other fitness
SIBEC
SIBEC
Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
Mindbody, a provider of cloud-based software solutions for the wellness industry, has announced a new
MoveGB has announced a new partnership with Incorpore, one of the largest suppliers of corporate
Body Bike, a Danish indoor cycling specialist, has announced a new partnership with Wexer that
Zynk Design Consultants
Zynk Design Consultants
1 - 15 of 1,792
Job search
POST YOUR JOB
Opinion
promotion
Hedgehog Concept Ltd has developed software that allows its clients to track usage and customer volume on a minute to minute basis.
Opinion: Is your software fit for COVID-19?
Featured supplier news
Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Featured supplier news
Featured supplier: What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Video Gallery
Technogym mywellness app
Technogym
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    Diary dates
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    Athena, Leicester, United Kingdom
    Diary dates

    Product innovation

    Variety and flexibility for the customer is the key to retention, says MoveGB

    The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
    – Justin Mendleton, Commercial Director, MoveGB

    What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?

    Across the industry, debate on this topic never stops. And neither does market change.

    We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.

    These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.

    Except, it isn’t.

    Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.

    We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.

    That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.

    The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.

    Sign up for FREE ezines & magazines
    Company Details
    MoveGB
    Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
    Address
    124 Walcot Street, Bath,
    BA1 5BG UK
    Telephone
    +44 (0)345 519 6626
    What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building? Across the industry, debate on this topic never stops. And neither does market change.
    imagesX/THUMB342230_739356_120029.jpg

    Product innovation

    As Governments turn attention to a lockdown exit strategy, the world is bracing itself for
    fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight,
    Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling
    The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it
    Precor has developed a set of resources for gym operators, designed to keep members engaged
    Booty Builder is set to make its UK debut following a new distribution partnership with
    EMD UK
    EMD UK
    Adidas believes that creators, just like athletes, need an environment that inspires their employees to
    iFit, an interactive fitness streaming platform from Freemotion Fitness, has received significant capital investment, worth
    Fitness giant Technogym will enable club operators to offer at-home training and coaching services to
    GymAware, a fitness equipment company based in Australia, has created Flex, a tracking device that
    Life Fitness has launched a series at-home on-demand workouts to keep users active in the
    Core Health & Fitness has partnered with celebrated body builder, Dorian Yates. As part of
    Online food retailer Musclefood.com has launched a partnership scheme for personal trainers and other fitness
    SIBEC
    SIBEC
    Innovatise, the company behind myFitApp, today announced the immediate availability of its customer-branded live-streaming solution.
    Mindbody, a provider of cloud-based software solutions for the wellness industry, has announced a new
    MoveGB has announced a new partnership with Incorpore, one of the largest suppliers of corporate
    Body Bike, a Danish indoor cycling specialist, has announced a new partnership with Wexer that
    Zynk Design Consultants
    Zynk Design Consultants
    1 - 15 of 1,792
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    Job search
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    Opinion
    promotion
    Hedgehog Concept Ltd has developed software that allows its clients to track usage and customer volume on a minute to minute basis.
    Opinion: Is your software fit for COVID-19?
    Featured supplier news
    Featured supplier: EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
    Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
    Featured supplier news
    Featured supplier: What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
    There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
    Video Gallery
    Technogym mywellness app
    Technogym
    Improve your training experience. All your data in a single app. Read more
    More videos:
      Company profiles
      Company profile: Harlands Group
      Harlands Group is the leading provider of membership management services to leisure operators, processing over ...
      Company profiles
      Company profile: DFC
      DFC
      At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
      Catalogue Gallery
      Click on a catalogue to view it online
      Directory
      Independent service & maintenance
      Servicesport UK Limited: Independent service & maintenance
      Gym flooring
      REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
      Direct debit solutions
      Harlands Group: Direct debit solutions
      Hydrotherapy / spa fragrances
      Kemitron GmbH: Hydrotherapy / spa fragrances
      Spa software
      SpaBooker: Spa software
      Skincare
      Sothys: Skincare
      Fitness equipment
      Stages Cycling: Fitness equipment
      Trade associations
      International SPA Association - iSPA: Trade associations
      Fitness Software
      FunXtion International BV: Fitness Software
      Design consultants
      Zynk Design Consultants: Design consultants
      Property & Tenders
      Greywell, Hampshire
      Barnsgrove Health and Wellness Club
      Property & Tenders
      Derby City Council
      Property & Tenders
      Diary dates
      13 Jun 2020
      Worldwide, Various,
      Diary dates
      06-07 Jul 2020
      Eastwood Hall, Nottingham, United Kingdom
      Diary dates
      28-31 Aug 2020
      Expo Centre & Riviera di Rimini, Italy
      Diary dates
      21-24 Sep 2020
      Loews Coronado Bay Resort, Coronado, United States
      Diary dates
      01-02 Oct 2020
      Whittlebury Hall, Whittlebury, United Kingdom
      Diary dates
      11-12 Oct 2020
      ExCeL London, London, United Kingdom
      Diary dates
      17-23 Oct 2020
      Pinggu, Beijing, China
      Diary dates
      27-30 Oct 2020
      Messe Stuttgart, Germany
      Diary dates
      30-31 Oct 2020
      NEC, Birmingham, United Kingdom
      Diary dates
      27-28 Nov 2020
      Athena, Leicester, United Kingdom
      Diary dates
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