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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Training provider explains how a partnership with Fisikal transformed their business

We would not be able to run our business as effectively without Fisikal. The time we used to spend on administration and compiling analytics can now be spent on business development and learner liaison
– Gill Cummings-Bell, co-founder of Drummond Health & Fitness Education Academy

Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years. Seven years ago, Gill Cummings-Bell, co-founder of the academy, migrated all paper based learner and course management online, using a bespoke solution created by Fisikal.

Here, she explains how Fisikal has enhanced business efficiencies and enabled the academy to deliver an outstanding student experience which has seen the business flourish in a highly competitive market.

“Prior to 2012, we were relying on paper-based processes and basic spreadsheets to manage logistics and learner liaison. Every week, we were delivering multiple courses at venues across the UK, supporting dozens of learners, all with individual needs and at various stages on their education journey. As the business grew, we realised a need to find a more efficient solution.

“Then I met Rob Lander. Rob talked me through the digital business management solution he had developed for personal trainers. I immediately recognised the benefits a similar platform could deliver for our business. I created a ‘wish list’ of functionality and Rob set his team of developers to work!

“The solution had to improve our business efficiencies and operational visibility. We needed instant access to the scheduling and booking status of all our courses to enable better management of the logistics involved in course delivery.

“We also needed to incorporate a basic CRM system to house our past, present and potential learner data. Here we could create a personal profile, record any information specific to their needs and maintain a record of their journey with us. We also wanted to be able to communicate with our learners both directly through email and via collective groups.

“Next, we wanted a secure, online information hub for learners. This would provide learning support materials such as instructions, and workbooks. As learners progress through their education, courses completed would be logged, creating a chronological record of professional development.

“Over the course of a month, Fisikal built a bespoke solution that addressed all our needs and, once we had uploaded all our course and learner data, we completely migrated across to this online solution. The whole process took just two weeks.

“Today, Fisikal plays a critical role in the running of our business and our learner experience. Regular software updates reflect the evolving needs of the market mean the solution continues to satisfy, and in some cases exceed, the needs of our business.

“We would not be able to run our business as effectively without Fisikal. The time we used to spend on administration and compiling analytics can now be spent on business development and learner liaison, driving acquisition and retention. 70 per cent of our business is generated from returning learners, suggesting their experience, both on the training floor and via our peripheral services, is one they choose to repeat.

Company Details
Fisikal
Interactive software solutions for the health & fitness industry.
Address
327 Fulham Road, London SW10 9QL
Telephone
+44 (0)7720 285 860
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
imagesX/THUMB344481_982903_723212.jpg

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Product innovation

Training provider explains how a partnership with Fisikal transformed their business

We would not be able to run our business as effectively without Fisikal. The time we used to spend on administration and compiling analytics can now be spent on business development and learner liaison
– Gill Cummings-Bell, co-founder of Drummond Health & Fitness Education Academy

Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years. Seven years ago, Gill Cummings-Bell, co-founder of the academy, migrated all paper based learner and course management online, using a bespoke solution created by Fisikal.

Here, she explains how Fisikal has enhanced business efficiencies and enabled the academy to deliver an outstanding student experience which has seen the business flourish in a highly competitive market.

“Prior to 2012, we were relying on paper-based processes and basic spreadsheets to manage logistics and learner liaison. Every week, we were delivering multiple courses at venues across the UK, supporting dozens of learners, all with individual needs and at various stages on their education journey. As the business grew, we realised a need to find a more efficient solution.

“Then I met Rob Lander. Rob talked me through the digital business management solution he had developed for personal trainers. I immediately recognised the benefits a similar platform could deliver for our business. I created a ‘wish list’ of functionality and Rob set his team of developers to work!

“The solution had to improve our business efficiencies and operational visibility. We needed instant access to the scheduling and booking status of all our courses to enable better management of the logistics involved in course delivery.

“We also needed to incorporate a basic CRM system to house our past, present and potential learner data. Here we could create a personal profile, record any information specific to their needs and maintain a record of their journey with us. We also wanted to be able to communicate with our learners both directly through email and via collective groups.

“Next, we wanted a secure, online information hub for learners. This would provide learning support materials such as instructions, and workbooks. As learners progress through their education, courses completed would be logged, creating a chronological record of professional development.

“Over the course of a month, Fisikal built a bespoke solution that addressed all our needs and, once we had uploaded all our course and learner data, we completely migrated across to this online solution. The whole process took just two weeks.

“Today, Fisikal plays a critical role in the running of our business and our learner experience. Regular software updates reflect the evolving needs of the market mean the solution continues to satisfy, and in some cases exceed, the needs of our business.

“We would not be able to run our business as effectively without Fisikal. The time we used to spend on administration and compiling analytics can now be spent on business development and learner liaison, driving acquisition and retention. 70 per cent of our business is generated from returning learners, suggesting their experience, both on the training floor and via our peripheral services, is one they choose to repeat.

Company Details
Fisikal
Interactive software solutions for the health & fitness industry.
Address
327 Fulham Road, London SW10 9QL
Telephone
+44 (0)7720 285 860
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
imagesX/THUMB344481_982903_723212.jpg

Product innovation

Simon Roberts, lead physio for the brand-new Circle Health rehabilitation centre in Birmingham, was recently
ServiceSport UK has invested significantly in several industry-leading 3D printers to meet the demand for
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as
Throughout May, Premier Software’s team of cyclists aimed to ride 300 miles to increase cancer
Core Health & Fitness, a portfolio company of US-based private equity firm Gainline Capital Partners
It’s a known fact that gamification is an effective method to make everyday activities and
Fitness On Demand
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Operating at the extreme edge of performance, a race team requires every element and working
It’s now just days to go until your leading trade show for the fitness, physical
Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19”
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the
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ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and
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Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based
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Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Sport Alliance GmbH
Company profiles
Company profile: Excelsior Development Technology
We develop staff that enhance the culture, experience and reputation of your business which in ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Matrix Fitness: Rugby elite
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: tmactive signs partnership agreement with YOUR Personal Training to support demand for expert PT’s
tmactive has partnered with YOUR Personal Training to improve the personal training service across its sites and increase potential income.
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Skincare
Sothys: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
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Architects/designers
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Salt therapy products
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On demand
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Fitness equipment
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Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
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Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
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Diary dates
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