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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Promotion

Tanita Body Composition Analysers help attract a more diverse customer base

The scales open different revenue potentials
– Steve McClory

Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.

In 2018, the organisation built a purpose-based gym dedicated to this goal, where members have a variety of different systems – each with a defined process –to choose from to help them achieve their desired goal.

An integral part of these systems is the Tanita Body Composition Analyser which allows members to measure and understand their progress.

It’s one of the essential parts of the gym’s Code Premier Membership and is designed for health seekers who may be active elsewhere but visit Code specifically for the Tanita measurement system and to receive advice, coaching and motivation.

“The Tanita scales are not only brilliant for monitoring progress but are also great for a conversation starter on a variety of things,” comments McClory, “by having so much information from a quick analysis we can focus on different things with different people.”

Different pieces of information can be taken from the results of the analysis and can be focused on depending on what the desired result is.

“We tend to use five main pieces of information for each of our systems,” McClory says, “for example, for our Good Health Membership we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.”

The Tanita Body Composition Analyser gives you the opportunity to target a market that many would view as not your traditional gym members.

“Our health membership and analysis attract members whose sole focus is improving health, which has helped us grow and develop as a business. It allows us to stand out as a gym that offers and delivers a far more personalised solution to a variety of different problems.

“For example, members on our Health Membership package love seeing all the results change but especially the metabolic age one. No one in their forties wants to see their metabolic age in the sixties but they love it when it starts to come down and even more so when they get the age below their actual age!

“The scales open different revenue potentials including one-off uses, regular monthly check-ins and incorporating them into your gym memberships. We offer all three and we’ve seen a significant improvement in compliance and retention off the back of it.

“We chose Tanita because they are at the forefront of this technology. I’d highly recommend them to any gym owners as they are extremely professional and supportive with everything we’ve needed.”

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Tanita 
Company Details
Tanita Europe BV
Tanita is a market leader in precision weighing and BIA body composition analysis equipment. The family run company was founded in 1923 in Tokyo and in 1991 introduced the world's first stand-on body fat monitor. This directly led to a highly successful global expansion of the brand. With a key focus on medical research and scientific accuracy, Tanita products are proven to be the most accurate and reliable on the market today. Our own manufacturing plants in Japan and China ensure the highest European quality standards are met and the latest cutting-edge technology integrated into our wide portfolio of products.
Address
Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY
Telephone
0161 638 0926
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Promotion

Tanita Body Composition Analysers help attract a more diverse customer base

The scales open different revenue potentials
– Steve McClory

Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.

In 2018, the organisation built a purpose-based gym dedicated to this goal, where members have a variety of different systems – each with a defined process –to choose from to help them achieve their desired goal.

An integral part of these systems is the Tanita Body Composition Analyser which allows members to measure and understand their progress.

It’s one of the essential parts of the gym’s Code Premier Membership and is designed for health seekers who may be active elsewhere but visit Code specifically for the Tanita measurement system and to receive advice, coaching and motivation.

“The Tanita scales are not only brilliant for monitoring progress but are also great for a conversation starter on a variety of things,” comments McClory, “by having so much information from a quick analysis we can focus on different things with different people.”

Different pieces of information can be taken from the results of the analysis and can be focused on depending on what the desired result is.

“We tend to use five main pieces of information for each of our systems,” McClory says, “for example, for our Good Health Membership we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.”

The Tanita Body Composition Analyser gives you the opportunity to target a market that many would view as not your traditional gym members.

“Our health membership and analysis attract members whose sole focus is improving health, which has helped us grow and develop as a business. It allows us to stand out as a gym that offers and delivers a far more personalised solution to a variety of different problems.

“For example, members on our Health Membership package love seeing all the results change but especially the metabolic age one. No one in their forties wants to see their metabolic age in the sixties but they love it when it starts to come down and even more so when they get the age below their actual age!

“The scales open different revenue potentials including one-off uses, regular monthly check-ins and incorporating them into your gym memberships. We offer all three and we’ve seen a significant improvement in compliance and retention off the back of it.

“We chose Tanita because they are at the forefront of this technology. I’d highly recommend them to any gym owners as they are extremely professional and supportive with everything we’ve needed.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Tanita 
Company Details
Tanita Europe BV
Tanita is a market leader in precision weighing and BIA body composition analysis equipment. The family run company was founded in 1923 in Tokyo and in 1991 introduced the world's first stand-on body fat monitor. This directly led to a highly successful global expansion of the brand. With a key focus on medical research and scientific accuracy, Tanita products are proven to be the most accurate and reliable on the market today. Our own manufacturing plants in Japan and China ensure the highest European quality standards are met and the latest cutting-edge technology integrated into our wide portfolio of products.
Address
Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY
Telephone
0161 638 0926
Related news

Tanita launches Ironman range of body composition monitors

09 Jul 2015
A new range of body composition monitors is enabling those training for extreme endurance challenges ...

Cutting edge tech takes activity tracking to new level

23 Jul 2014
A new activity tracking tool for gyms and health club operators has been created following ...

Tanita body composition monitor BC-545N

13 Dec 2012
Tanita has created the BC-545N segmental body composition monitor to provide information for shaping diet ...

Promotion

After more than 28 years of successful growth and development, and over 50,000 learners trained,
Everlast, the brand of choice for generations of world champion athletes, is set to open
True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment, free of
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
Les Mills
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An increasing number of gym and studio owners are realising that the days of them
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Moving into a new era of health and wellness, Power Plate has extended their popular
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
FIBO Exhibition
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Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
While exercisers often seek new ways in which to get the most out of their
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Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
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Fitness On Demand
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Known for its innovation and for providing one of the the most comprehensive gym and
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Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
trade associations
International SPA Association - iSPA: trade associations
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Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
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On demand
Fitness On Demand: On demand
Whole body cryotherapy
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Property & Tenders
Bilborough, Nottingham
Bilborough College
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Welwyn Hatfield Borough Council
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01 Mar 2022
Live Love Spa HQ, Tustin, United States
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
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Diary dates
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