GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Quoox Ltd
Quoox Ltd
Quoox Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Promotion

Tanita Body Composition Analysers help attract a more diverse customer base

The scales open different revenue potentials
– Steve McClory

Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.

In 2018, the organisation built a purpose-based gym dedicated to this goal, where members have a variety of different systems – each with a defined process –to choose from to help them achieve their desired goal.

An integral part of these systems is the Tanita Body Composition Analyser which allows members to measure and understand their progress.

It’s one of the essential parts of the gym’s Code Premier Membership and is designed for health seekers who may be active elsewhere but visit Code specifically for the Tanita measurement system and to receive advice, coaching and motivation.

“The Tanita scales are not only brilliant for monitoring progress but are also great for a conversation starter on a variety of things,” comments McClory, “by having so much information from a quick analysis we can focus on different things with different people.”

Different pieces of information can be taken from the results of the analysis and can be focused on depending on what the desired result is.

“We tend to use five main pieces of information for each of our systems,” McClory says, “for example, for our Good Health Membership we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.”

The Tanita Body Composition Analyser gives you the opportunity to target a market that many would view as not your traditional gym members.

“Our health membership and analysis attract members whose sole focus is improving health, which has helped us grow and develop as a business. It allows us to stand out as a gym that offers and delivers a far more personalised solution to a variety of different problems.

“For example, members on our Health Membership package love seeing all the results change but especially the metabolic age one. No one in their forties wants to see their metabolic age in the sixties but they love it when it starts to come down and even more so when they get the age below their actual age!

“The scales open different revenue potentials including one-off uses, regular monthly check-ins and incorporating them into your gym memberships. We offer all three and we’ve seen a significant improvement in compliance and retention off the back of it.

“We chose Tanita because they are at the forefront of this technology. I’d highly recommend them to any gym owners as they are extremely professional and supportive with everything we’ve needed.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Tanita 
Company Details
Tanita Europe BV
Tanita is a market leader in precision weighing and BIA body composition analysis equipment. The family run company was founded in 1923 in Tokyo and in 1991 introduced the world's first stand-on body fat monitor. This directly led to a highly successful global expansion of the brand. With a key focus on medical research and scientific accuracy, Tanita products are proven to be the most accurate and reliable on the market today. Our own manufacturing plants in Japan and China ensure the highest European quality standards are met and the latest cutting-edge technology integrated into our wide portfolio of products.
Address
Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY
Telephone
0161 638 0926
Related news

Tanita launches Ironman range of body composition monitors

09 Jul 2015
A new range of body composition monitors is enabling those training for extreme endurance challenges ...

Cutting edge tech takes activity tracking to new level

23 Jul 2014
A new activity tracking tool for gyms and health club operators has been created following ...

Tanita body composition monitor BC-545N

13 Dec 2012
Tanita has created the BC-545N segmental body composition monitor to provide information for shaping diet ...

Promotion

After more than 28 years of successful growth and development, and over 50,000 learners trained,
Everlast, the brand of choice for generations of world champion athletes, is set to open
True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment, free of
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
FIBO Exhibition
FIBO Exhibition
No two gyms are the same, but making the most of artificial intelligence (AI) and
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Moving into a new era of health and wellness, Power Plate has extended their popular
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
Precor UK
Precor UK
An increasing number of gym and studio owners are realising that the days of them
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
While exercisers often seek new ways in which to get the most out of their
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
Les Mills
Les Mills
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment
Innovatise UK Ltd
Innovatise UK Ltd
1 - 20 of 1,514
Featured supplier news
Featured supplier news: Focus on health to attract and retain new members in 2022
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Featured supplier news
Featured supplier news: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Les Mills
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Skincare
Sothys: Skincare
Salt therapy products
Saltability: Salt therapy products
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Promotion

Tanita Body Composition Analysers help attract a more diverse customer base

The scales open different revenue potentials
– Steve McClory

Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.

In 2018, the organisation built a purpose-based gym dedicated to this goal, where members have a variety of different systems – each with a defined process –to choose from to help them achieve their desired goal.

An integral part of these systems is the Tanita Body Composition Analyser which allows members to measure and understand their progress.

It’s one of the essential parts of the gym’s Code Premier Membership and is designed for health seekers who may be active elsewhere but visit Code specifically for the Tanita measurement system and to receive advice, coaching and motivation.

“The Tanita scales are not only brilliant for monitoring progress but are also great for a conversation starter on a variety of things,” comments McClory, “by having so much information from a quick analysis we can focus on different things with different people.”

Different pieces of information can be taken from the results of the analysis and can be focused on depending on what the desired result is.

“We tend to use five main pieces of information for each of our systems,” McClory says, “for example, for our Good Health Membership we focus on metabolic age, visceral fat, phase angle, muscle mass and body fat percentage.”

The Tanita Body Composition Analyser gives you the opportunity to target a market that many would view as not your traditional gym members.

“Our health membership and analysis attract members whose sole focus is improving health, which has helped us grow and develop as a business. It allows us to stand out as a gym that offers and delivers a far more personalised solution to a variety of different problems.

“For example, members on our Health Membership package love seeing all the results change but especially the metabolic age one. No one in their forties wants to see their metabolic age in the sixties but they love it when it starts to come down and even more so when they get the age below their actual age!

“The scales open different revenue potentials including one-off uses, regular monthly check-ins and incorporating them into your gym memberships. We offer all three and we’ve seen a significant improvement in compliance and retention off the back of it.

“We chose Tanita because they are at the forefront of this technology. I’d highly recommend them to any gym owners as they are extremely professional and supportive with everything we’ve needed.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Tanita 
Company Details
Tanita Europe BV
Tanita is a market leader in precision weighing and BIA body composition analysis equipment. The family run company was founded in 1923 in Tokyo and in 1991 introduced the world's first stand-on body fat monitor. This directly led to a highly successful global expansion of the brand. With a key focus on medical research and scientific accuracy, Tanita products are proven to be the most accurate and reliable on the market today. Our own manufacturing plants in Japan and China ensure the highest European quality standards are met and the latest cutting-edge technology integrated into our wide portfolio of products.
Address
Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY
Telephone
0161 638 0926
Related news

Tanita launches Ironman range of body composition monitors

09 Jul 2015
A new range of body composition monitors is enabling those training for extreme endurance challenges ...

Cutting edge tech takes activity tracking to new level

23 Jul 2014
A new activity tracking tool for gyms and health club operators has been created following ...

Tanita body composition monitor BC-545N

13 Dec 2012
Tanita has created the BC-545N segmental body composition monitor to provide information for shaping diet ...

Promotion

After more than 28 years of successful growth and development, and over 50,000 learners trained,
Everlast, the brand of choice for generations of world champion athletes, is set to open
True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment, free of
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
FIBO Exhibition
FIBO Exhibition
No two gyms are the same, but making the most of artificial intelligence (AI) and
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Moving into a new era of health and wellness, Power Plate has extended their popular
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
Precor UK
Precor UK
An increasing number of gym and studio owners are realising that the days of them
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
While exercisers often seek new ways in which to get the most out of their
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
Les Mills
Les Mills
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment
Innovatise UK Ltd
Innovatise UK Ltd
1 - 20 of 1,514
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
Standards
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM Magazine
Everyone’s talking about
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM magazine
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM magazine
People will increasingly adopt digital as a way to interact with physical clubs, which means we can be in contact wherever they are
HCM magazine
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
Featured supplier news
Featured supplier news: Focus on health to attract and retain new members in 2022
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
Featured supplier news
Featured supplier news: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Les Mills
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Mediana Co., Ltd.
Mediana specialises in the manufacture of medical and health care devices, such as body composition ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Supplier Showcases
Supplier showcase - Pulse Fitness: The premium touch
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Skincare
Sothys: Skincare
Salt therapy products
Saltability: Salt therapy products
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Quoox Ltd
Quoox Ltd
Partner sites