GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
JP Lennard
JP Lennard
JP Lennard
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue

The integration has transformed our business
– James Nuttall

As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.

“Until recently our e-marketing software did not talk to our digital business management system,” explains James Nuttall, finance director.

“This was an inefficient and ineffective administrative nightmare. In order to tailor marketing to our various audiences depending on where they were on their Surge journey– e.g. prospect, member or former member – we needed to manually download selected data from Fisikal and transport it into the e-marketing platform.

“This was time-consuming and open to error.

“Over the course of the last few months, while the business was unable to welcome users to experience our studios due to Covid induced lockdown restrictions, we set about creating a connected digital ecosystem that enables our various software providers to talk to each other, seamlessly sharing data in real time.

“As our incumbent ‘engine house’ or business management system, Fisikal needed to be absolutely central to the integration.

“I’m pleased to say, what we have created is working beautifully. We swapped out our standalone original e-marketing platform and replaced it with HubSpot which – using the Zapier platform as a ‘connector’ – is seamlessly integrated with Fisikal.

“Now, key events in our customer life-cycle are tracked and recorded providing real-time visibility as to where that individual is on their journey with us.

“Each time Fisikal records an interaction that moves a person along their journey, for example from prospect to paying member, the information is automatically updated in HubSpot, ensuing that our communication and targeted marketing to them remains relevant.

“The integration has transformed our business,” declares Nuttall.

“The team now has confidence that the data they’re using to target key audiences is current and accurate. They’re also saving hours and hours in time previously spent manually exporting and importing information.

“When we brought Fisikal onboard as our digital business management solution, we wanted a partner which would grow and evolve with the needs of our business. This is yet another example of how Fisikal is delivering against this need.

“The Fisikal platform offers a huge amount of functionality but is also accepting of the fact that integration with other software providers is critical to be able to meet all the needs of a business.

“We now have a beautifully connected ecosystem of software platforms all working together to deliver business efficiencies and drive revenues. Perfect timing as we start to bounce back from the impact of Covid-19.”

Fisikal first started working with Surge back in 2017.

Then Surge was just one site in London. Now the top end EMS brand has added two further studios with further growth ambitions over the coming years.

Rob Lander, CEO and Founder at Fisikal, adds: “Surge has always harboured ambitions to extend its reach via the provision of multi-sites both across London and beyond.

“As a result, we’ve developed a platform with a high degree of flexibility both in terms of its own functionality and its ability to integrate with other third-party providers.

“In today’s connected world, an ability to talk and interact with other software providers is an absolute must, offering clients limitless opportunities to drive business efficiencies and exemplary end-user experiences.”

To find out more about Fisikal, head to its official website and to find out more about Surge visit this link.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Fisikal
Interactive software solutions for the health & fitness industry.
Address
327 Fulham Road, London SW10 9QL
Telephone
+44 (0)7720 285 860
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
,tec,haf
2021/THUMB348431_757935_440094.jpg

Product innovation

After more than 28 years of successful growth and development, and over 50,000 learners trained,
Everlast, the brand of choice for generations of world champion athletes, is set to open
True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment, free of
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
Fitness On Demand
Fitness On Demand
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Moving into a new era of health and wellness, Power Plate has extended their popular
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
Les Mills
Les Mills
The ‘health seeker’ is a term being used a lot within fitness right now, as
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
While exercisers often seek new ways in which to get the most out of their
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
FIBO Exhibition
FIBO Exhibition
No two gyms are the same, but making the most of artificial intelligence (AI) and
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
Precor UK
Precor UK
1 - 20 of 1,514
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Danny Williams, Michael Griffiths and Reshmin Chowdhury take up TRAINFITNESS’ free PT courses
2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the UK reassessing their career path.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Saltability: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
On demand
Fitness On Demand: On demand
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue

The integration has transformed our business
– James Nuttall

As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.

“Until recently our e-marketing software did not talk to our digital business management system,” explains James Nuttall, finance director.

“This was an inefficient and ineffective administrative nightmare. In order to tailor marketing to our various audiences depending on where they were on their Surge journey– e.g. prospect, member or former member – we needed to manually download selected data from Fisikal and transport it into the e-marketing platform.

“This was time-consuming and open to error.

“Over the course of the last few months, while the business was unable to welcome users to experience our studios due to Covid induced lockdown restrictions, we set about creating a connected digital ecosystem that enables our various software providers to talk to each other, seamlessly sharing data in real time.

“As our incumbent ‘engine house’ or business management system, Fisikal needed to be absolutely central to the integration.

“I’m pleased to say, what we have created is working beautifully. We swapped out our standalone original e-marketing platform and replaced it with HubSpot which – using the Zapier platform as a ‘connector’ – is seamlessly integrated with Fisikal.

“Now, key events in our customer life-cycle are tracked and recorded providing real-time visibility as to where that individual is on their journey with us.

“Each time Fisikal records an interaction that moves a person along their journey, for example from prospect to paying member, the information is automatically updated in HubSpot, ensuing that our communication and targeted marketing to them remains relevant.

“The integration has transformed our business,” declares Nuttall.

“The team now has confidence that the data they’re using to target key audiences is current and accurate. They’re also saving hours and hours in time previously spent manually exporting and importing information.

“When we brought Fisikal onboard as our digital business management solution, we wanted a partner which would grow and evolve with the needs of our business. This is yet another example of how Fisikal is delivering against this need.

“The Fisikal platform offers a huge amount of functionality but is also accepting of the fact that integration with other software providers is critical to be able to meet all the needs of a business.

“We now have a beautifully connected ecosystem of software platforms all working together to deliver business efficiencies and drive revenues. Perfect timing as we start to bounce back from the impact of Covid-19.”

Fisikal first started working with Surge back in 2017.

Then Surge was just one site in London. Now the top end EMS brand has added two further studios with further growth ambitions over the coming years.

Rob Lander, CEO and Founder at Fisikal, adds: “Surge has always harboured ambitions to extend its reach via the provision of multi-sites both across London and beyond.

“As a result, we’ve developed a platform with a high degree of flexibility both in terms of its own functionality and its ability to integrate with other third-party providers.

“In today’s connected world, an ability to talk and interact with other software providers is an absolute must, offering clients limitless opportunities to drive business efficiencies and exemplary end-user experiences.”

To find out more about Fisikal, head to its official website and to find out more about Surge visit this link.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Fisikal
Interactive software solutions for the health & fitness industry.
Address
327 Fulham Road, London SW10 9QL
Telephone
+44 (0)7720 285 860
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
,tec,haf
2021/THUMB348431_757935_440094.jpg

Product innovation

After more than 28 years of successful growth and development, and over 50,000 learners trained,
Everlast, the brand of choice for generations of world champion athletes, is set to open
True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment, free of
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
Fitness On Demand
Fitness On Demand
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Moving into a new era of health and wellness, Power Plate has extended their popular
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
Les Mills
Les Mills
The ‘health seeker’ is a term being used a lot within fitness right now, as
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
While exercisers often seek new ways in which to get the most out of their
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
FIBO Exhibition
FIBO Exhibition
No two gyms are the same, but making the most of artificial intelligence (AI) and
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
Precor UK
Precor UK
1 - 20 of 1,514
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
HCM Magazine
HCM People
We’ve had approaches from people who want to buy the business, but there’s no desire within the team to sell. Hopefully we’ve got 20 years still to work
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
New opening
With a business model that fuses art, fitness and music, RSG’s flagship brand – John Reed – has opened its first location in the UK, as Liz Terry reports
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM magazine
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
HCM magazine
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Danny Williams, Michael Griffiths and Reshmin Chowdhury take up TRAINFITNESS’ free PT courses
2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the UK reassessing their career path.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become ...
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Saltability: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
On demand
Fitness On Demand: On demand
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
JP Lennard
JP Lennard
Partner sites