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FITNESS, HEALTH, WELLNESS

Product innovation

Sing and Swim with Swim a Song™

A new product has been launched to help introduce young children and babies to swimming, using songs to help them develop greater confidence in the water.

Swim a Song™ was developed by Total Swimming, which was founded by Olympic swimmer Steve Parry, and Swim Supreme.

It uses instantly recognisable nursery rhymes and songs and, by changing the lyrics, creates a fun programme of movement and actions working with the music.

The programme is already being used at leisure centres across the UK, but the Swim A Song™ Parent Pack is now available for parents to help children at bath time.

Parry said: "The first step on the ladder is water confidence and being comfortable moving, splashing and blowing bubbles. I know this sounds like a lot of fun but there really is a whole host of benefits.

"Swim a Song™ opens the door to enjoying aquatics as early as four months. Who would have thought that we are delivering the starting point for a life skill as early as this?"

Company Details
Total Swimming Limited
Total Swimming is a business with a passion for innovation, learning and excellence. Total Swimming delivers products and programmes along an aquatic pathway with our first product on this pathway, Swim a Song, working to develop water confidence in children as young as six months. With learn to swim academies and highly innovative school swimming programmes and an Olympian-led events programme, Total Swimming is and will continue to revolutionise swimming.
Address
House of Sport 1-2 Frecheville Court Off Knowsley Street Bury BL9 0UF UK
Telephone
0844 800 4323
A new product has been launched to help introduce young children and babies to swimming, using songs to help them develop greater confidence in the water.
120410-Swim-a-song.gif

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Product innovation

Sing and Swim with Swim a Song™

A new product has been launched to help introduce young children and babies to swimming, using songs to help them develop greater confidence in the water.

Swim a Song™ was developed by Total Swimming, which was founded by Olympic swimmer Steve Parry, and Swim Supreme.

It uses instantly recognisable nursery rhymes and songs and, by changing the lyrics, creates a fun programme of movement and actions working with the music.

The programme is already being used at leisure centres across the UK, but the Swim A Song™ Parent Pack is now available for parents to help children at bath time.

Parry said: "The first step on the ladder is water confidence and being comfortable moving, splashing and blowing bubbles. I know this sounds like a lot of fun but there really is a whole host of benefits.

"Swim a Song™ opens the door to enjoying aquatics as early as four months. Who would have thought that we are delivering the starting point for a life skill as early as this?"

Company Details
Total Swimming Limited
Total Swimming is a business with a passion for innovation, learning and excellence. Total Swimming delivers products and programmes along an aquatic pathway with our first product on this pathway, Swim a Song, working to develop water confidence in children as young as six months. With learn to swim academies and highly innovative school swimming programmes and an Olympian-led events programme, Total Swimming is and will continue to revolutionise swimming.
Address
House of Sport 1-2 Frecheville Court Off Knowsley Street Bury BL9 0UF UK
Telephone
0844 800 4323
A new product has been launched to help introduce young children and babies to swimming, using songs to help them develop greater confidence in the water.
120410-Swim-a-song.gif

Product innovation

Keiser has released a new line of resistance equipment designed to give real-time feedback and
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
Elevate
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Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying
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Featured supplier news
Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
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Company profile: SIBEC
Sibec EMEA is the Fitness Industry’s premier one-to-one event will be hosted at Fairmont Monte ...
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InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Supplier Showcase
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Featured press releases
Technogym press release: DESIGN TO MOVE exhibition celebrates 40 years of Technogym with 40 unique creations by 40 designers
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Directory
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Lockers
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Flooring
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Diary dates
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