Product innovation
RecoveRing combines functionality and education
RecoveRing unites functionality and education, says Su-Mi Kim
RecoveRing, a South-Korean company specialising in fitness education and products, has created a tool, also called RecoveRing, to help relax the muscles, improve balance and increase range of motion.
Essentially a moulded wooden hoop, the RecoveRing features a number of curves and edges that can be used for multiple purposes, each relating to a different stage in archery. Pulling, relieves tension in the muscles and improves circulation, while Holding can enhance range of motion and improve strength and mobility, and Releasing reduces muscle pain and fatigue. It can also be used in massage to aid muscle recovery following a work out.
Additionally, the company, which was founded by Su-Mi Kim in 2009, has developed an education programme to teach users how to get the most out of the RecoveRing.
Kim says: "We believe that fitness equipment must be accompanied by education, so we didn't launch the product until the system was fully developed."
"We strive to educate experts and general users through the content we create," she adds.