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Product innovation
Physical Company's new Surge Storm takes hydro-inertia training to the next level
By Lauren Heath-Jones
Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.
The Surge Storm is designed to destabilise users in order to maximise their training, increase motor skills and optimise movement. It is capable of holding up to 65 lbs (29.4kg) of water, and offers users more training options than the previous model. Users are also able to create customisable workouts by adjusting the water levels. It features a number of restructured handles that enable the user to target different muscle groups, by performing a range of different exercises, including grip overhead lifts, single arm farmer carries and battering ram movement. In addition the Surge Storm features a sleek, angular appearance and is available in two colourways. John Hall, managing director at Physical Company, says: “Surge Storm incorporates innovative design updates that offer new challenges in hydro-inertia training.” “Surge is a best-seller for us with people loving the challenge of attempting to resist and control the water as it crashes from en to end. Surge Storm takes this to the next level and gives greater scope of movement to bring fresh challenges.”Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.
This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.
We let each unique space dictate its needs, then create exceptional training opportunities.
This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.
It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.
We let each unique space dictate its needs, then create exceptional training opportunities.
This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.
It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222Website
www.physicalcompany.co.ukPhysical Company has launched the Surge Storm
hydro-inertia training system, an updated version
of its Surge system.
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