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FITNESS, HEALTH, WELLNESS

Product innovation

Physical Company unveils rebrand at Elevate

Physical Company, a UK-based fitness equipment supplier, has announced a total rebrand to commemorate its thirtieth anniversary.

Designed to complement Physical Company's upcoming and existing product ranges, the new look showcases the innovation and evolution that sits at the heart of the brand, whilst looking stylish in the studio and on the gym floor.

John Halls, MD at Physical Company, said: "We have introduced a new brand look and feel that reflects the needs of operator partners, enhancing the visual impact of training spaces."

The brand refresh will debut at Elevate at London's ExCel centre today and tomorrow ( 8-9 May), alongside a host of new products and flooring innovations.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company, a UK-based fitness equipment supplier, has announced a total rebrand to commemorate its thirtieth anniversary.
imagesX/THUMB341757_640823_224808.jpg

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Product innovation

Physical Company unveils rebrand at Elevate

Physical Company, a UK-based fitness equipment supplier, has announced a total rebrand to commemorate its thirtieth anniversary.

Designed to complement Physical Company's upcoming and existing product ranges, the new look showcases the innovation and evolution that sits at the heart of the brand, whilst looking stylish in the studio and on the gym floor.

John Halls, MD at Physical Company, said: "We have introduced a new brand look and feel that reflects the needs of operator partners, enhancing the visual impact of training spaces."

The brand refresh will debut at Elevate at London's ExCel centre today and tomorrow ( 8-9 May), alongside a host of new products and flooring innovations.

Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Physical Company, a UK-based fitness equipment supplier, has announced a total rebrand to commemorate its thirtieth anniversary.
imagesX/THUMB341757_640823_224808.jpg

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Keiser has released a new line of resistance equipment designed to give real-time feedback and
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Elevate
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Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Precor made history in 2011 with the launch of the first connected fitness console. Since
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike. The
In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line. Designed for commercial spaces where
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
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