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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Physical Company partners with Athletic Thinking to empower more people to become their best selves

Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.

The dual aim of the agreement: to introduce new thinking to the fitness sector, all supported with world-class equipment.

Athletic Thinking was founded in 2017 by Nick Johnston, whose disruptive, people-centric approach has brought significant success in the world of professional rugby.

Under the banner of Athletic Thinking, that same transformational approach is now available to everyone from businesses to schools, individuals to elite sports teams.

“Ours is a people-centric approach in which we always start with the individual,” explains Johnston. “By helping each individual perform better, we can in turn help their team and their organisation perform better.

“For businesses, we might look at things like teamwork, growth mindset, world-class behaviours. Equally, we might run a winter survival workshop to help employees dealing with seasonal affective disorder (SAD).

“For a CEO, we might be a critical thinking partner. In sports, we do everything from elite high-performance programmes to working with junior clubs to nurture talent and develop a winning mentality,” he said.

“In addition, we also work with schools to educate students and staff on high-performance principles and help create new training facilities – where of course we can now collaborate with Physical Company.

“There’s an important health and wellbeing dimension to all of this, too, which we deliver under the banner of Athletic Living. Again, it’s highly bespoke and allows employees or individuals to access high-quality, personalised training programmes written by elite performance experts and tailored to any age, level or ability.

“Alongside personalised support – spanning fitness, nutrition, mental wellbeing and performance coaching – we now offer our clients recommended packages of high-quality equipment to enhance their training, thanks to our partnership with Physical Company.”

Johnston concludes: “I don’t do transactional relationships. We only ever work with like-minded people – people you can look in the eye and share best practice with – and when we met Physical Company, we instantly knew it was a fit.

“Working with such an established, credible brand as Physical Company will, without a doubt, benefit our clients. Moving forward, there’s also an exciting opportunity to work together on R&D: new product design, new ideas and new concepts."

“We’re excited to introduce Athletic Thinking to the fitness sector, including into our own business,” says James Anderson, sales and marketing director at Physical Company.

“There’s great potential to evolve the thinking in our sector, challenging the norms to make organisations not only more productive but more attractive to consumers. There’s an equally great opportunity to upskill fitness professionals using high-performance principles.

“Athletic Thinking is perfectly placed to do all of this, and we’re looking forward to collaborating with Nick and his team to offer these opportunities to our customers and partners across the sector.”

To find out more about Athletic Thinking, visit its official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.
2021/THUMB347375_568293_833254.jpg

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Product innovation

Physical Company partners with Athletic Thinking to empower more people to become their best selves

Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.

The dual aim of the agreement: to introduce new thinking to the fitness sector, all supported with world-class equipment.

Athletic Thinking was founded in 2017 by Nick Johnston, whose disruptive, people-centric approach has brought significant success in the world of professional rugby.

Under the banner of Athletic Thinking, that same transformational approach is now available to everyone from businesses to schools, individuals to elite sports teams.

“Ours is a people-centric approach in which we always start with the individual,” explains Johnston. “By helping each individual perform better, we can in turn help their team and their organisation perform better.

“For businesses, we might look at things like teamwork, growth mindset, world-class behaviours. Equally, we might run a winter survival workshop to help employees dealing with seasonal affective disorder (SAD).

“For a CEO, we might be a critical thinking partner. In sports, we do everything from elite high-performance programmes to working with junior clubs to nurture talent and develop a winning mentality,” he said.

“In addition, we also work with schools to educate students and staff on high-performance principles and help create new training facilities – where of course we can now collaborate with Physical Company.

“There’s an important health and wellbeing dimension to all of this, too, which we deliver under the banner of Athletic Living. Again, it’s highly bespoke and allows employees or individuals to access high-quality, personalised training programmes written by elite performance experts and tailored to any age, level or ability.

“Alongside personalised support – spanning fitness, nutrition, mental wellbeing and performance coaching – we now offer our clients recommended packages of high-quality equipment to enhance their training, thanks to our partnership with Physical Company.”

Johnston concludes: “I don’t do transactional relationships. We only ever work with like-minded people – people you can look in the eye and share best practice with – and when we met Physical Company, we instantly knew it was a fit.

“Working with such an established, credible brand as Physical Company will, without a doubt, benefit our clients. Moving forward, there’s also an exciting opportunity to work together on R&D: new product design, new ideas and new concepts."

“We’re excited to introduce Athletic Thinking to the fitness sector, including into our own business,” says James Anderson, sales and marketing director at Physical Company.

“There’s great potential to evolve the thinking in our sector, challenging the norms to make organisations not only more productive but more attractive to consumers. There’s an equally great opportunity to upskill fitness professionals using high-performance principles.

“Athletic Thinking is perfectly placed to do all of this, and we’re looking forward to collaborating with Nick and his team to offer these opportunities to our customers and partners across the sector.”

To find out more about Athletic Thinking, visit its official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.
2021/THUMB347375_568293_833254.jpg

Product innovation

After more than 28 years of successful growth and development, and over 50,000 learners trained,
Everlast, the brand of choice for generations of world champion athletes, is set to open
True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment, free of
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
Fitness On Demand
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The ‘health seeker’ is a term being used a lot within fitness right now, as
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Moving into a new era of health and wellness, Power Plate has extended their popular
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
Les Mills
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Known for its innovation and for providing one of the the most comprehensive gym and
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
While exercisers often seek new ways in which to get the most out of their
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
Precor UK
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Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
FIBO Exhibition
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Featured supplier news
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An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
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Video Gallery
Sport Alliance GmbH
Les Mills
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
Company profiles
Company profile: Freemotion Fitness
With science and innovation at its core, Freemotion questions how we work out and then ...
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
trade associations
International SPA Association - iSPA: trade associations
On demand
Fitness On Demand: On demand
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
Management software
Premier Software Solutions: Management software
Spa software
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Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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