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FIBO Exhibition
FIBO Exhibition
FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Physical Company partners with Athletic Thinking to empower more people to become their best selves

Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.

The dual aim of the agreement: to introduce new thinking to the fitness sector, all supported with world-class equipment.

Athletic Thinking was founded in 2017 by Nick Johnston, whose disruptive, people-centric approach has brought significant success in the world of professional rugby.

Under the banner of Athletic Thinking, that same transformational approach is now available to everyone from businesses to schools, individuals to elite sports teams.

“Ours is a people-centric approach in which we always start with the individual,” explains Johnston. “By helping each individual perform better, we can in turn help their team and their organisation perform better.

“For businesses, we might look at things like teamwork, growth mindset, world-class behaviours. Equally, we might run a winter survival workshop to help employees dealing with seasonal affective disorder (SAD).

“For a CEO, we might be a critical thinking partner. In sports, we do everything from elite high-performance programmes to working with junior clubs to nurture talent and develop a winning mentality,” he said.

“In addition, we also work with schools to educate students and staff on high-performance principles and help create new training facilities – where of course we can now collaborate with Physical Company.

“There’s an important health and wellbeing dimension to all of this, too, which we deliver under the banner of Athletic Living. Again, it’s highly bespoke and allows employees or individuals to access high-quality, personalised training programmes written by elite performance experts and tailored to any age, level or ability.

“Alongside personalised support – spanning fitness, nutrition, mental wellbeing and performance coaching – we now offer our clients recommended packages of high-quality equipment to enhance their training, thanks to our partnership with Physical Company.”

Johnston concludes: “I don’t do transactional relationships. We only ever work with like-minded people – people you can look in the eye and share best practice with – and when we met Physical Company, we instantly knew it was a fit.

“Working with such an established, credible brand as Physical Company will, without a doubt, benefit our clients. Moving forward, there’s also an exciting opportunity to work together on R&D: new product design, new ideas and new concepts."

“We’re excited to introduce Athletic Thinking to the fitness sector, including into our own business,” says James Anderson, sales and marketing director at Physical Company.

“There’s great potential to evolve the thinking in our sector, challenging the norms to make organisations not only more productive but more attractive to consumers. There’s an equally great opportunity to upskill fitness professionals using high-performance principles.

“Athletic Thinking is perfectly placed to do all of this, and we’re looking forward to collaborating with Nick and his team to offer these opportunities to our customers and partners across the sector.”

To find out more about Athletic Thinking, visit its official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.
2021/THUMB347375_568293_833254.jpg

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Diary dates
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04-07 Nov 2021
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Physical Company partners with Athletic Thinking to empower more people to become their best selves

Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.

The dual aim of the agreement: to introduce new thinking to the fitness sector, all supported with world-class equipment.

Athletic Thinking was founded in 2017 by Nick Johnston, whose disruptive, people-centric approach has brought significant success in the world of professional rugby.

Under the banner of Athletic Thinking, that same transformational approach is now available to everyone from businesses to schools, individuals to elite sports teams.

“Ours is a people-centric approach in which we always start with the individual,” explains Johnston. “By helping each individual perform better, we can in turn help their team and their organisation perform better.

“For businesses, we might look at things like teamwork, growth mindset, world-class behaviours. Equally, we might run a winter survival workshop to help employees dealing with seasonal affective disorder (SAD).

“For a CEO, we might be a critical thinking partner. In sports, we do everything from elite high-performance programmes to working with junior clubs to nurture talent and develop a winning mentality,” he said.

“In addition, we also work with schools to educate students and staff on high-performance principles and help create new training facilities – where of course we can now collaborate with Physical Company.

“There’s an important health and wellbeing dimension to all of this, too, which we deliver under the banner of Athletic Living. Again, it’s highly bespoke and allows employees or individuals to access high-quality, personalised training programmes written by elite performance experts and tailored to any age, level or ability.

“Alongside personalised support – spanning fitness, nutrition, mental wellbeing and performance coaching – we now offer our clients recommended packages of high-quality equipment to enhance their training, thanks to our partnership with Physical Company.”

Johnston concludes: “I don’t do transactional relationships. We only ever work with like-minded people – people you can look in the eye and share best practice with – and when we met Physical Company, we instantly knew it was a fit.

“Working with such an established, credible brand as Physical Company will, without a doubt, benefit our clients. Moving forward, there’s also an exciting opportunity to work together on R&D: new product design, new ideas and new concepts."

“We’re excited to introduce Athletic Thinking to the fitness sector, including into our own business,” says James Anderson, sales and marketing director at Physical Company.

“There’s great potential to evolve the thinking in our sector, challenging the norms to make organisations not only more productive but more attractive to consumers. There’s an equally great opportunity to upskill fitness professionals using high-performance principles.

“Athletic Thinking is perfectly placed to do all of this, and we’re looking forward to collaborating with Nick and his team to offer these opportunities to our customers and partners across the sector.”

To find out more about Athletic Thinking, visit its official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.
2021/THUMB347375_568293_833254.jpg

Product innovation

Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than
Everyone Active has signed a number of new deals which will see the operator strengthen
Health and wellness tech start-up Puraclenz has launched a collection of ionic air and surface
Myzone has announced it's partnering with Wigan Warriors as the rugby club’s official heart rate
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the
JP Lennard
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Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been
Offering red light therapy to your members can create a valuable source of secondary spend,
Smartech, the destination for innovation in exclusive partnership with the best department stores around the
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss
As an integral part of the first team's training programme, Power Plate is supporting the
Leading UK leisure facility operator Parkwood Leisure has won the contract to manage the Riviera
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of
FIBO Exhibition
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fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and
Over the last year, fitness and wellness organisations have faced challenges like never before. When
There’s nothing quite like discovering a product that creates a huge impact in our life.
With the current pandemic and the nation becoming more focused on their own health, InBody
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry,
Myzone is delivering free online PE lessons for families via its MZ-Remote platform, every weekday
fibodo Limited
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Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000,
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which
Miha Bodytec GmbH
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1 - 20 of 1,875
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As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
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Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Fitlockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
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Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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