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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Physical Company partners with Athletic Thinking to empower more people to become their best selves

Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.

The dual aim of the agreement: to introduce new thinking to the fitness sector, all supported with world-class equipment.

Athletic Thinking was founded in 2017 by Nick Johnston, whose disruptive, people-centric approach has brought significant success in the world of professional rugby.

Under the banner of Athletic Thinking, that same transformational approach is now available to everyone from businesses to schools, individuals to elite sports teams.

“Ours is a people-centric approach in which we always start with the individual,” explains Johnston. “By helping each individual perform better, we can in turn help their team and their organisation perform better.

“For businesses, we might look at things like teamwork, growth mindset, world-class behaviours. Equally, we might run a winter survival workshop to help employees dealing with seasonal affective disorder (SAD).

“For a CEO, we might be a critical thinking partner. In sports, we do everything from elite high-performance programmes to working with junior clubs to nurture talent and develop a winning mentality,” he said.

“In addition, we also work with schools to educate students and staff on high-performance principles and help create new training facilities – where of course we can now collaborate with Physical Company.

“There’s an important health and wellbeing dimension to all of this, too, which we deliver under the banner of Athletic Living. Again, it’s highly bespoke and allows employees or individuals to access high-quality, personalised training programmes written by elite performance experts and tailored to any age, level or ability.

“Alongside personalised support – spanning fitness, nutrition, mental wellbeing and performance coaching – we now offer our clients recommended packages of high-quality equipment to enhance their training, thanks to our partnership with Physical Company.”

Johnston concludes: “I don’t do transactional relationships. We only ever work with like-minded people – people you can look in the eye and share best practice with – and when we met Physical Company, we instantly knew it was a fit.

“Working with such an established, credible brand as Physical Company will, without a doubt, benefit our clients. Moving forward, there’s also an exciting opportunity to work together on R&D: new product design, new ideas and new concepts."

“We’re excited to introduce Athletic Thinking to the fitness sector, including into our own business,” says James Anderson, sales and marketing director at Physical Company.

“There’s great potential to evolve the thinking in our sector, challenging the norms to make organisations not only more productive but more attractive to consumers. There’s an equally great opportunity to upskill fitness professionals using high-performance principles.

“Athletic Thinking is perfectly placed to do all of this, and we’re looking forward to collaborating with Nick and his team to offer these opportunities to our customers and partners across the sector.”

To find out more about Athletic Thinking, visit its official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.
2021/THUMB347375_568293_833254.jpg

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Product innovation

Physical Company partners with Athletic Thinking to empower more people to become their best selves

Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.

The dual aim of the agreement: to introduce new thinking to the fitness sector, all supported with world-class equipment.

Athletic Thinking was founded in 2017 by Nick Johnston, whose disruptive, people-centric approach has brought significant success in the world of professional rugby.

Under the banner of Athletic Thinking, that same transformational approach is now available to everyone from businesses to schools, individuals to elite sports teams.

“Ours is a people-centric approach in which we always start with the individual,” explains Johnston. “By helping each individual perform better, we can in turn help their team and their organisation perform better.

“For businesses, we might look at things like teamwork, growth mindset, world-class behaviours. Equally, we might run a winter survival workshop to help employees dealing with seasonal affective disorder (SAD).

“For a CEO, we might be a critical thinking partner. In sports, we do everything from elite high-performance programmes to working with junior clubs to nurture talent and develop a winning mentality,” he said.

“In addition, we also work with schools to educate students and staff on high-performance principles and help create new training facilities – where of course we can now collaborate with Physical Company.

“There’s an important health and wellbeing dimension to all of this, too, which we deliver under the banner of Athletic Living. Again, it’s highly bespoke and allows employees or individuals to access high-quality, personalised training programmes written by elite performance experts and tailored to any age, level or ability.

“Alongside personalised support – spanning fitness, nutrition, mental wellbeing and performance coaching – we now offer our clients recommended packages of high-quality equipment to enhance their training, thanks to our partnership with Physical Company.”

Johnston concludes: “I don’t do transactional relationships. We only ever work with like-minded people – people you can look in the eye and share best practice with – and when we met Physical Company, we instantly knew it was a fit.

“Working with such an established, credible brand as Physical Company will, without a doubt, benefit our clients. Moving forward, there’s also an exciting opportunity to work together on R&D: new product design, new ideas and new concepts."

“We’re excited to introduce Athletic Thinking to the fitness sector, including into our own business,” says James Anderson, sales and marketing director at Physical Company.

“There’s great potential to evolve the thinking in our sector, challenging the norms to make organisations not only more productive but more attractive to consumers. There’s an equally great opportunity to upskill fitness professionals using high-performance principles.

“Athletic Thinking is perfectly placed to do all of this, and we’re looking forward to collaborating with Nick and his team to offer these opportunities to our customers and partners across the sector.”

To find out more about Athletic Thinking, visit its official website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Physical Company Ltd
Fitness provision has changed dramatically over recent years, with ever larger spaces being allocated to free weights, group exercise, functional and small group training.

This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.

We let each unique space dictate its needs, then create exceptional training opportunities.

This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.

It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Address
The Works, Wycombe Road,
Stokenchurch, Buckinghamshire
HP14 3RR UK
Telephone
+44 (0)1494 769 222
Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.
2021/THUMB347375_568293_833254.jpg

Product innovation

Strength training has purpose and appeals to members of all ages and backgrounds, regardless of
With the current pandemic and the nation becoming more focused on their own health, InBody
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry,
Myzone is delivering free online PE lessons for families via its MZ-Remote platform, every weekday
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help
Safe Space Lockers
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Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which
Fitness start-up, Inspace, has revealed plans to launch a new brand, website and social channels.
For over 30 years, ASPA International has designed and built high-quality spas for the hotel,
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower,
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Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of
Miha Bodytec GmbH
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
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Trade associations
International SPA Association - iSPA: Trade associations
Uniforms
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Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
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Diary dates
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Worldwide, Various,
Diary dates
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Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
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Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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