Product innovation
Physical Company chosen as a distributor for Reebok Professional Fitness Equipment
Global fitness company RFE International has chosen Physical Company as a distributor for Reebok’s new Professional line of fitness equipment. Physical Company has previously worked with RFE to offer a selection of Reebok’s home-use products. Leaders in forward thinking fitness equipment, Physical Company will be one of a handful of fitness suppliers to offer Reebok’s new Professional equipment encompassing products from the yoga, balance & recovery, aerobic and strength ranges.
“We understand the importance of working alongside well established fitness suppliers like Physical Company”, says Chris Melly, UK professional sales manager at RFE International. “The Reebok brand is all about motivational fitness which transpires through our new range in attractive colour schemes and a gritty edge. Our range is designed for studios and functional training areas which capitalises on the latest fitness trends. We know that Physical Company will represent and support the brand through its experience in the commercial market and with its exceptionally high service levels.”
The Reebok Professional line will complement the existing 1900 products in the Physical Company catalogue, providing customers with a wider choice for studio and gym use. This will include the Reebok Core Board from the balance range, high density gym balls from the aerobic range and Reebok’s most recognised product in the industry - the Reebok Step. Further products include medicine balls, yoga blocks and mats.
For more information visit www.physicalcompany.co.uk
This shift in focus has brought our expertise to the fore; we specialise in everything today’s fitness spaces should be built around, from flooring to functional equipment and programming, rigs to combat, studio accessories to wellness solutions to complementary innovations from best-in-class manufacturers: Merrithew’s Pilates reformers, Ecore Athletic performance flooring, Reaxing’s neuromuscular training range.
We let each unique space dictate its needs, then create exceptional training opportunities.
This is why our mission statement is ‘First for Fitness Solutions’ – because we should be your first phone call. However large or small your fitness space, we’ll work with you from concept to installation and beyond to ensure it exceeds expectations.
It’s time to think differently. It’s time to turn to Physical Company first for your fitness solutions.
Stokenchurch, Buckinghamshire
HP14 3RR UK