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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Peloton Commercial announces new Distribution Partner in the Nordic Region

Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a new distributor – Eleiko Group AB – to provide Precor-branded equipment across the Nordic regions in Norway, Sweden, Denmark and Finland.

Eleiko’s specific local knowledge and 60 years of experience will help Peloton Commercial deliver top-tier service to its Nordic customers of the Precor brand portfolio. This strategic decision will help ensure Peloton Commercial remains strong, responsive, efficient and streamlined in every market it serves.

Tracy McCurtin, Peloton Commercial Partner Account Manager, EMEA, says: “We are all hugely motivated by this new approach in the Nordic Region. Eleiko is well placed to grow with our business and help us improve efficiencies and scale – we’re putting strong foundations in place for the future.

“Eleiko and Peloton Commercial are 100% aligned on our intentions to positively impact Peloton Commercial’s communication, delivery and service provision for customers across the region. Combined, our two teams can give customers the surety they need to create long-term partnerships.”

Eleiko will directly represent Peloton Commercial’s Precor brand of products in Norway, Sweden, Denmark and Finland, including responsibility for sales, installation, service technicians and warehousing. Peloton Commercial remains committed to these markets and its commercial teams, logistics and marketing departments will collaborate with Eleiko to ensure operator partners receive optimal equipment, service and support.

Oskar Ragvald, Eleiko Director of Sales, says: “We are excited to offer a consolidated portfolio combining Eleiko precision-crafted free weights and Peloton Commercial’s premium Precor-branded product offerings to customers in the Nordics. Both brands focus on product quality and the user experience; with this new portfolio, we can help customers create fantastic training environments.”

Daniel Sprung, VP GM Peloton Commercial EMEA, says: “Peloton Commercial has a long history of successful relationships with partners in the EMEA markets. The Export market continues to expand, and we’re excited for this new chapter and the growth it can bring. This decision allows us to focus our efforts on improving our customer experience in this region and showcasing our premium cardiovascular and Resolute strength lines.”

Company Details
Precor UK
Precor Incorporated, a unit of Peloton and headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC and operates two U.S.-based manufacturing locations. Precor products and services span across all major categories, including cardio, strength, functional fitness, group training, and connected solutions.
Address
Precor Fitness Ltd, Quatro House, Lyon Way, Frimley, Camberley, GU16 7ER, United Kingdom
Telephone
+44 (0)1276 404900
Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a new distributor – Eleiko Group AB – to provide Precor-branded equipment across the Nordic regions in Norway, Sweden, Denmark and Finland.
2022/349442_390159_105784.jpg

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Product innovation

Peloton Commercial announces new Distribution Partner in the Nordic Region

Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a new distributor – Eleiko Group AB – to provide Precor-branded equipment across the Nordic regions in Norway, Sweden, Denmark and Finland.

Eleiko’s specific local knowledge and 60 years of experience will help Peloton Commercial deliver top-tier service to its Nordic customers of the Precor brand portfolio. This strategic decision will help ensure Peloton Commercial remains strong, responsive, efficient and streamlined in every market it serves.

Tracy McCurtin, Peloton Commercial Partner Account Manager, EMEA, says: “We are all hugely motivated by this new approach in the Nordic Region. Eleiko is well placed to grow with our business and help us improve efficiencies and scale – we’re putting strong foundations in place for the future.

“Eleiko and Peloton Commercial are 100% aligned on our intentions to positively impact Peloton Commercial’s communication, delivery and service provision for customers across the region. Combined, our two teams can give customers the surety they need to create long-term partnerships.”

Eleiko will directly represent Peloton Commercial’s Precor brand of products in Norway, Sweden, Denmark and Finland, including responsibility for sales, installation, service technicians and warehousing. Peloton Commercial remains committed to these markets and its commercial teams, logistics and marketing departments will collaborate with Eleiko to ensure operator partners receive optimal equipment, service and support.

Oskar Ragvald, Eleiko Director of Sales, says: “We are excited to offer a consolidated portfolio combining Eleiko precision-crafted free weights and Peloton Commercial’s premium Precor-branded product offerings to customers in the Nordics. Both brands focus on product quality and the user experience; with this new portfolio, we can help customers create fantastic training environments.”

Daniel Sprung, VP GM Peloton Commercial EMEA, says: “Peloton Commercial has a long history of successful relationships with partners in the EMEA markets. The Export market continues to expand, and we’re excited for this new chapter and the growth it can bring. This decision allows us to focus our efforts on improving our customer experience in this region and showcasing our premium cardiovascular and Resolute strength lines.”

Company Details
Precor UK
Precor Incorporated, a unit of Peloton and headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC and operates two U.S.-based manufacturing locations. Precor products and services span across all major categories, including cardio, strength, functional fitness, group training, and connected solutions.
Address
Precor Fitness Ltd, Quatro House, Lyon Way, Frimley, Camberley, GU16 7ER, United Kingdom
Telephone
+44 (0)1276 404900
Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a new distributor – Eleiko Group AB – to provide Precor-branded equipment across the Nordic regions in Norway, Sweden, Denmark and Finland.
2022/349442_390159_105784.jpg

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Oss Fitness has won a public tender to provide new fitness equipment from Core Health
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and
PerformX Live set the new benchmark in fitness on the 18th & 19th March by
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to
Innovatise’s myFitApp has been chosen as the Mind Body Boost project App provider. The Mind
Les Mills
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Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the
Capitalizing on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health
Wellness, beauty and fitness online booking and business management platform ​​ Vagaro will host its
A comparison of numbers for the German market gives an insight into the fitness industry’s
Several gyms and studios in the UK have collectively generated over £10,000 in donations for
Uptivo’s solution for combat training is designed to complement its heart-rate monitoring solution, which is
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Video Gallery
Sport Alliance GmbH
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
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Click on a catalogue to view it online
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