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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Peigin Crowley launches restorative aromatherapy wellbeing brand

Ground is born of spa therapy and is designed to help bring us back to ourselves and remind us of what really matters
– Peigin Crowley

Irish Spa Association co-founder, consultant and industry figure, Peigin Crowley, has unveiled an aromatherapy collection of balms and oils.

Called Ground, the new line is handmade, natural, vegan, cruelty-free and sustainable – with refill initiatives made available from launch phase and a philosophy to minimise carbon footprint at all times.

Ground is focused on promoting natural wellbeing through quality essential oils and has four families of products in its line – Talamh, for reconnection with nature; Codladh, to invite and encourage sleep; Beo, to provide inner strength; and Cúram, created specifically for children and use during pregnancy, to nurture and to care.

All blends are available as a bath salt but each individual range features a unique combination of aromatherapy products.

The brand offers a selection of oils for the body, face, hair, beard and during pregnancy. A face and body mask is also available, alongside face and body balms, with specific formulas for mothers and babies, children and adolescents.

Crowley explained that “Ground is born of spa therapy and my wish to bring wellness home.”

“I wanted to create a brand that focuses on rebuilding our ‘at-home’ relationship, that helps bring us back to ourselves, and reminds us of what really matters, especially during these unsettling times,” she said.

Crowley has a personal passion to make wellness accessible for the whole family, encapsulating something that is passed on from generation to generation.

“Our calming products and grounding rituals; created for men, women, and children, encourage us to tóg go bog é; to take it softly; to mind ourselves, and to mind those that we love.”

Ground’s launch kicked off with an exclusive partnership with Irish department store Brown Thomas.

Crowley shared her plans to expand the collection in April 2021 with a roll-out across the UK and Ireland. She also revealed that she’s in discussion with numerous wellbeing destinations about partnership opportunities.

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Company Details
Ground
Ground is a restorative aromatherapy wellbeing brand created by ISA co-founder and consultant, Peigin Crowley. Handmade in Ireland, the range is made with 100 per cent natural ingredients.
Address
22 Manor Close, Grange Manor, Ovens, Cork , P31 WK06
Irish Spa Association co-founder, consultant and industry figure, Peigin Crowley, has unveiled an aromatherapy collection of balms and oils.
2021/THUMB347072_180268_513556.jpg

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Product innovation

Peigin Crowley launches restorative aromatherapy wellbeing brand

Ground is born of spa therapy and is designed to help bring us back to ourselves and remind us of what really matters
– Peigin Crowley

Irish Spa Association co-founder, consultant and industry figure, Peigin Crowley, has unveiled an aromatherapy collection of balms and oils.

Called Ground, the new line is handmade, natural, vegan, cruelty-free and sustainable – with refill initiatives made available from launch phase and a philosophy to minimise carbon footprint at all times.

Ground is focused on promoting natural wellbeing through quality essential oils and has four families of products in its line – Talamh, for reconnection with nature; Codladh, to invite and encourage sleep; Beo, to provide inner strength; and Cúram, created specifically for children and use during pregnancy, to nurture and to care.

All blends are available as a bath salt but each individual range features a unique combination of aromatherapy products.

The brand offers a selection of oils for the body, face, hair, beard and during pregnancy. A face and body mask is also available, alongside face and body balms, with specific formulas for mothers and babies, children and adolescents.

Crowley explained that “Ground is born of spa therapy and my wish to bring wellness home.”

“I wanted to create a brand that focuses on rebuilding our ‘at-home’ relationship, that helps bring us back to ourselves, and reminds us of what really matters, especially during these unsettling times,” she said.

Crowley has a personal passion to make wellness accessible for the whole family, encapsulating something that is passed on from generation to generation.

“Our calming products and grounding rituals; created for men, women, and children, encourage us to tóg go bog é; to take it softly; to mind ourselves, and to mind those that we love.”

Ground’s launch kicked off with an exclusive partnership with Irish department store Brown Thomas.

Crowley shared her plans to expand the collection in April 2021 with a roll-out across the UK and Ireland. She also revealed that she’s in discussion with numerous wellbeing destinations about partnership opportunities.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Ground
Ground is a restorative aromatherapy wellbeing brand created by ISA co-founder and consultant, Peigin Crowley. Handmade in Ireland, the range is made with 100 per cent natural ingredients.
Address
22 Manor Close, Grange Manor, Ovens, Cork , P31 WK06
Irish Spa Association co-founder, consultant and industry figure, Peigin Crowley, has unveiled an aromatherapy collection of balms and oils.
2021/THUMB347072_180268_513556.jpg

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Everyone Active has signed a number of new deals which will see the operator strengthen
Health and wellness tech start-up Puraclenz has launched a collection of ionic air and surface
Myzone has announced it's partnering with Wigan Warriors as the rugby club’s official heart rate
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce
Miha Bodytec GmbH
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Active IQ has launched two new qualifications – the Level 2 Diploma in Health and
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and
The UK has spent most of the year in lockdown but finally, clubs are beginning
Offering red light therapy to your members can create a valuable source of secondary spend,
Smartech, the destination for innovation in exclusive partnership with the best department stores around the
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been
fibodo Limited
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Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in
With gyms and leisure centres in England reopened, and the rest of the UK due
Safety, quality of service, and member engagement are key in order to offer a unique
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss
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FIBO Exhibition
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Click on a catalogue to view it online
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Diary dates
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Locations worldwide,
Diary dates
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Diary dates
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Diary dates
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