Product innovation
Origin originals
Origin Athletic is a specialist fitness brand launched by Anytime Leisure in January 2014 to cater for the fast-growing functional, free weight and studio training sector. Anytime Leisure has designed, developed and tested the range over the last 12 months with a view to providing a premium, robust, reliable product offering backed up by extensive stock and service support based in the UK.
The range for 2014 includes an extensive free weight range, strength and conditioning, gym accessories, studio accessories and a wide range of floor mats, as well as functional rigs and power racks.
Anytime has also formalised a UK distribution agreement with Rephouse to hold extensive stock of the full specialist range, from CrossFit tiles, through strength and conditioning, to specialist colours of rubber functional flooring. Bespoke designs are available.
Over the next 12 months there will be key additions to the range, as well as additional support in functional design, training and branding.
Star Trac has signed a deal to supply Origin to its UK customers.