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Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Now is the time for whole-body EMS

Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.

EMS is not new technology

EMS has been around for centuries. The earliest known use was by the Egyptians over 2,000 years ago, who discovered the electrical properties in fish and used it to treat certain ailments. It wasn’t until the 1970s that EMS was used in physiotherapy, fitness and muscle strengthening and since then, the industry has evolved dramatically.

Today, modern EMS training equipment uses electrical impulses to stimulate muscles causing them to contract harder for longer. The result is a safe, ultra-efficient 20-minute workout that delivers quick, noticeable results in a fraction of the time.

Why is Germany and mainland Europe so far ahead of the UK and the USA?

With miha bodytec’s roots in Germany, it’s not surprising that EMS is an enormously popular training method there. In fact, pre- and post-lockdown EMS studio stats out of Germany showed huge increases in membership sign up. According to figures published by industry body, DSSV, the EMS market in Germany saw the number of standalone EMS studios increasing by 80 to 1,414 at the end of the year, yielding sales of about €180 million. France is one of the fastest growing markets for EMS with BodyHit and Iron BodyFit operating 230 studios between them. In the Paris region alone there are 50 studios from just one operator.

What about the UK?

Positive results weren’t just confined to Germany. EMS personal training is now being made available across the UK at PT studios and via PT home visits. The UK Bodystreet franchise reported a 25% increase in membership last year in the short time they were able to open.

Personal trainers are also seeing incredible results, as EMS gives them a competitive edge. All compelling evidence not just that resurgence will come to those willing to innovate and diversify, but that EMS training can be the boost operators and personal trainers need in a post-lockdown climate.

While the idea of working out in a specialised suit covered in electrodes is still a new concept for many Brits, awareness is steadily increasing. We’re seeing studios open all over the UK including Feel Electric who opened three in the north this year and Surge who have also just opened their third studio in London. The largest operator in France, Iron BodyFit, has just landed in Battersea and plan to open at least ten in their first year. They opened 100 in five years in France and the market is ripe in the UK right now. It’s an exciting time!

Why should the fitness industry pay attention to EMS training?

EMS Training is a great opportunity to differentiate your offering in a crowded fitness market. The kit requires very little space and the low start-up costs alleviate the financial barriers for many PTs and operators. The business model can also be extremely lucrative. High performing EMS studios operate with just 100 people per machine, which is a very achievable target compared to the 500+ members that most studios require to be profitable.

The retention rate is also remarkably high - over than 80%. Backed by years of scientific research, coupled with irrefutable results, clients are quick to hand over their money when the see the results of this specialised form of training. And with sessions lasting just 20 minutes, you can facilitate more clients per hour increasing your earnings dramatically.

What sort of clients is EMS best for?

EMS training is extremely versatile and low impact, making it a perfect form of fitness for virtually anyone. Ideal for anyone looking to re-integrate fitness into their lives, or to begin a fitness journey for the first time now we have come out of lockdown. Beyond the usual body toning and lean muscle development, EMS training is also highly effective for alleviating back pain as it activates deep seated spinal muscles.

Sessions are always one-on-one, maximum one-on-two, so there’s no intimidating gym floor or group exercise studio for people who don’t like the typical gym environment. Similarly, for people still concerned about COVID-safety, it lends itself naturally to social distancing. And for unconditioned or sedentary clients, EMS is low-impact and low-commitment. One 20-minute session once per week is all that’s required for people to see results. For that reason, it’s also a great option for busy professionals who can’t make time for the gym.

On the flip side, EMS can also be a great tool for recreational or elite athletes looking to gain an extra edge in their training. Athletes see an improvement in strength and power as EMS activates fast twitch fibers on impulse and 90% of the muscle bed, all without over stressing the joints.

It can also be effective for older clientele. Despite the well-established benefits of physical activity for older adults, seniors aged 75+ are among the most sedentary of Brits. Most older adults won’t participate in traditional forms of fitness for several reasons: physical limitations, the intimidating atmosphere, the noise levels and the lack of affordable supervision. EMS training removes all these barriers providing an efficient alternative to increase or maintain muscle mass and function. This low-impact workout is accessible, completely safe and scientifically proven to reduce sarcopenia.

Is EMS really as effective as it sounds?

Yes, EMS is scientifically proven and backed by numerous studies that prove that this type of training effectively targets fast twitch muscle fibres, increasing hypotrophy. Results show improvements in speed performance by 30% over a 3-6-week period for elite athletes, as well as advances in maximal strength and jumping power. Elite athletes are using EMS as a safe, compact strength session and highly effective way to increase performance across strength, speed and endurance.

EMS is a well-researched and established technology. Specially structured sessions are always led by a certified trainer to ensure a safe and effective workout. miha bodytec is the only device fully compliant with the requirements of DIN33961-5, the Germany standard for EMS Training.

What’s next for EMS?

The potential market for this sort of training is vast. As evidenced by the growth of EMS all over Europe, the proven model provides fast ROI which in turn, provides the opportunity for rapid expansion. With new players like Iron BodyFit and Feel Electric coming on board every month, the rise of EMS training is really just beginning.

Have you tried EMS? Get in touch for a free demo session.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
miha bodytec
miha bodytec is the market leading supplier of Electro Muscle Stimulation (EMS) equipment. Manufactured in Germany, its i-body device is used by innovative, forward-thinking PTs, studios and club owners all over the world.

miha bodytec stands for reliable, innovative, safe and effective EMS training products. Proven in numerous studies to help exercisers reliably achieve goals, EMS offers HIT results in half the time by encouraging contractions from deep muscles that individuals might struggle to target through regular training. EMS improves muscular definition, strength and cardiovascular efficiency in just one low impact 20-minute session a week.

EMS is an exciting opportunity for clubs and PTs to diversify and boost revenue. With more than 2,700 EMS facilities and a quarter of a million people using miha bodytec every week in Germany alone, EMS is now sweeping the market in the rest of Europe and the UK.
Address
14 Gower's Walk, London, E1 8PY
Telephone
+44 (0)20 8068 0780
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.
,tec,haf
2021/348828_169671_340499.jpg

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Diary dates
01-03 Feb 2022
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Diary dates
07-10 Apr 2022
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Diary dates
15-16 Jun 2022
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01-07 Dec 2022
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Diary dates

Product innovation

Now is the time for whole-body EMS

Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.

EMS is not new technology

EMS has been around for centuries. The earliest known use was by the Egyptians over 2,000 years ago, who discovered the electrical properties in fish and used it to treat certain ailments. It wasn’t until the 1970s that EMS was used in physiotherapy, fitness and muscle strengthening and since then, the industry has evolved dramatically.

Today, modern EMS training equipment uses electrical impulses to stimulate muscles causing them to contract harder for longer. The result is a safe, ultra-efficient 20-minute workout that delivers quick, noticeable results in a fraction of the time.

Why is Germany and mainland Europe so far ahead of the UK and the USA?

With miha bodytec’s roots in Germany, it’s not surprising that EMS is an enormously popular training method there. In fact, pre- and post-lockdown EMS studio stats out of Germany showed huge increases in membership sign up. According to figures published by industry body, DSSV, the EMS market in Germany saw the number of standalone EMS studios increasing by 80 to 1,414 at the end of the year, yielding sales of about €180 million. France is one of the fastest growing markets for EMS with BodyHit and Iron BodyFit operating 230 studios between them. In the Paris region alone there are 50 studios from just one operator.

What about the UK?

Positive results weren’t just confined to Germany. EMS personal training is now being made available across the UK at PT studios and via PT home visits. The UK Bodystreet franchise reported a 25% increase in membership last year in the short time they were able to open.

Personal trainers are also seeing incredible results, as EMS gives them a competitive edge. All compelling evidence not just that resurgence will come to those willing to innovate and diversify, but that EMS training can be the boost operators and personal trainers need in a post-lockdown climate.

While the idea of working out in a specialised suit covered in electrodes is still a new concept for many Brits, awareness is steadily increasing. We’re seeing studios open all over the UK including Feel Electric who opened three in the north this year and Surge who have also just opened their third studio in London. The largest operator in France, Iron BodyFit, has just landed in Battersea and plan to open at least ten in their first year. They opened 100 in five years in France and the market is ripe in the UK right now. It’s an exciting time!

Why should the fitness industry pay attention to EMS training?

EMS Training is a great opportunity to differentiate your offering in a crowded fitness market. The kit requires very little space and the low start-up costs alleviate the financial barriers for many PTs and operators. The business model can also be extremely lucrative. High performing EMS studios operate with just 100 people per machine, which is a very achievable target compared to the 500+ members that most studios require to be profitable.

The retention rate is also remarkably high - over than 80%. Backed by years of scientific research, coupled with irrefutable results, clients are quick to hand over their money when the see the results of this specialised form of training. And with sessions lasting just 20 minutes, you can facilitate more clients per hour increasing your earnings dramatically.

What sort of clients is EMS best for?

EMS training is extremely versatile and low impact, making it a perfect form of fitness for virtually anyone. Ideal for anyone looking to re-integrate fitness into their lives, or to begin a fitness journey for the first time now we have come out of lockdown. Beyond the usual body toning and lean muscle development, EMS training is also highly effective for alleviating back pain as it activates deep seated spinal muscles.

Sessions are always one-on-one, maximum one-on-two, so there’s no intimidating gym floor or group exercise studio for people who don’t like the typical gym environment. Similarly, for people still concerned about COVID-safety, it lends itself naturally to social distancing. And for unconditioned or sedentary clients, EMS is low-impact and low-commitment. One 20-minute session once per week is all that’s required for people to see results. For that reason, it’s also a great option for busy professionals who can’t make time for the gym.

On the flip side, EMS can also be a great tool for recreational or elite athletes looking to gain an extra edge in their training. Athletes see an improvement in strength and power as EMS activates fast twitch fibers on impulse and 90% of the muscle bed, all without over stressing the joints.

It can also be effective for older clientele. Despite the well-established benefits of physical activity for older adults, seniors aged 75+ are among the most sedentary of Brits. Most older adults won’t participate in traditional forms of fitness for several reasons: physical limitations, the intimidating atmosphere, the noise levels and the lack of affordable supervision. EMS training removes all these barriers providing an efficient alternative to increase or maintain muscle mass and function. This low-impact workout is accessible, completely safe and scientifically proven to reduce sarcopenia.

Is EMS really as effective as it sounds?

Yes, EMS is scientifically proven and backed by numerous studies that prove that this type of training effectively targets fast twitch muscle fibres, increasing hypotrophy. Results show improvements in speed performance by 30% over a 3-6-week period for elite athletes, as well as advances in maximal strength and jumping power. Elite athletes are using EMS as a safe, compact strength session and highly effective way to increase performance across strength, speed and endurance.

EMS is a well-researched and established technology. Specially structured sessions are always led by a certified trainer to ensure a safe and effective workout. miha bodytec is the only device fully compliant with the requirements of DIN33961-5, the Germany standard for EMS Training.

What’s next for EMS?

The potential market for this sort of training is vast. As evidenced by the growth of EMS all over Europe, the proven model provides fast ROI which in turn, provides the opportunity for rapid expansion. With new players like Iron BodyFit and Feel Electric coming on board every month, the rise of EMS training is really just beginning.

Have you tried EMS? Get in touch for a free demo session.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
miha bodytec
miha bodytec is the market leading supplier of Electro Muscle Stimulation (EMS) equipment. Manufactured in Germany, its i-body device is used by innovative, forward-thinking PTs, studios and club owners all over the world.

miha bodytec stands for reliable, innovative, safe and effective EMS training products. Proven in numerous studies to help exercisers reliably achieve goals, EMS offers HIT results in half the time by encouraging contractions from deep muscles that individuals might struggle to target through regular training. EMS improves muscular definition, strength and cardiovascular efficiency in just one low impact 20-minute session a week.

EMS is an exciting opportunity for clubs and PTs to diversify and boost revenue. With more than 2,700 EMS facilities and a quarter of a million people using miha bodytec every week in Germany alone, EMS is now sweeping the market in the rest of Europe and the UK.
Address
14 Gower's Walk, London, E1 8PY
Telephone
+44 (0)20 8068 0780
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.
,tec,haf
2021/348828_169671_340499.jpg

Product innovation

After more than 28 years of successful growth and development, and over 50,000 learners trained,
Everlast, the brand of choice for generations of world champion athletes, is set to open
True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment, free of
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
Precor UK
Precor UK
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Moving into a new era of health and wellness, Power Plate has extended their popular
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Active IQ has won the Exporter of the Year award at the sixth annual FAB
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
Innovatise UK Ltd
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No two gyms are the same, but making the most of artificial intelligence (AI) and
While exercisers often seek new ways in which to get the most out of their
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013
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Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
Les Mills
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An increasing number of gym and studio owners are realising that the days of them
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment
FIBO Exhibition
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Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
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With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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