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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Not all fitness content is equal

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights
– Tony Ali, UK Country Manager

With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.

In the past, we’ve used content as a distraction to stop members from thinking about their workouts. We put TVs on treadmills, then expected our members to come in, turn on the entertainment, and work out. We hoped – and we believed – that “entertainment” was going to deliver a great experience.

“We now know that entertainment is not enough,” begins Tony Ali, UK Country Manager for Freemotion Fitness. “What we’re trying to do at Freemotion – and what we must continue doing as an industry – is drive engagement and connection, not distraction, through content.”

So, how can this be achieved?

“We live in a world of content, but not all content is equal,” says Ali. “To truly engage members long-term, content must be both interactive and educational. It should be more than an “instruction video” or a “follow along” and it needs to be meaningful, adding clear value to the member’s workout and fitness journey.”

The unique style of virtual coaching provided by iFit – along with the interactive, auto-adjusting technology of the Freemotion equipment which controls the speed, incline/decline, and/or resistance in sync with the coach's commands and on-screen terrain – is what separates the 22 SERIES from other content-driven cardio equipment.

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights. They describe the purpose behind the workout and how the user will progress with each session. They share interesting information about the workout location and genuinely interact with the environment they’re in. Combined, this unique, interactive, and immersive experience makes the user feel as though they’re actually inside the workout, living every footstep or pedal stroke; completely immersed and fully engaged.

By mimicking those true-to-life interactions, iFit workouts build deeper connections with members to keep them motivated and coming back for more. Better still, as iFit workouts can be completed in the gym on the 22 SERIES or at home through the iFit app or the member’s own iFit-powered equipment, this provides operators with the perfect solution to “stay connected” with members, both during the pandemic and in the years ahead.

The 22 SERIES features industry-leading products including the REFLEX™ Treadmill, Incline Trainer, and CoachBike™ and will be available from late 2020. To learn more, visit: www.freemotionfitness.com/22-series

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Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
,tec,haf
2020/THUMB346621_155083_225911.jpg

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Product innovation

Not all fitness content is equal

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights
– Tony Ali, UK Country Manager

With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.

In the past, we’ve used content as a distraction to stop members from thinking about their workouts. We put TVs on treadmills, then expected our members to come in, turn on the entertainment, and work out. We hoped – and we believed – that “entertainment” was going to deliver a great experience.

“We now know that entertainment is not enough,” begins Tony Ali, UK Country Manager for Freemotion Fitness. “What we’re trying to do at Freemotion – and what we must continue doing as an industry – is drive engagement and connection, not distraction, through content.”

So, how can this be achieved?

“We live in a world of content, but not all content is equal,” says Ali. “To truly engage members long-term, content must be both interactive and educational. It should be more than an “instruction video” or a “follow along” and it needs to be meaningful, adding clear value to the member’s workout and fitness journey.”

The unique style of virtual coaching provided by iFit – along with the interactive, auto-adjusting technology of the Freemotion equipment which controls the speed, incline/decline, and/or resistance in sync with the coach's commands and on-screen terrain – is what separates the 22 SERIES from other content-driven cardio equipment.

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights. They describe the purpose behind the workout and how the user will progress with each session. They share interesting information about the workout location and genuinely interact with the environment they’re in. Combined, this unique, interactive, and immersive experience makes the user feel as though they’re actually inside the workout, living every footstep or pedal stroke; completely immersed and fully engaged.

By mimicking those true-to-life interactions, iFit workouts build deeper connections with members to keep them motivated and coming back for more. Better still, as iFit workouts can be completed in the gym on the 22 SERIES or at home through the iFit app or the member’s own iFit-powered equipment, this provides operators with the perfect solution to “stay connected” with members, both during the pandemic and in the years ahead.

The 22 SERIES features industry-leading products including the REFLEX™ Treadmill, Incline Trainer, and CoachBike™ and will be available from late 2020. To learn more, visit: www.freemotionfitness.com/22-series

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Freemotion Fitness
Commercial fitness equipment including the REFLEX™ Treadmill, Incline Trainer, CoachBike™, Dual Cable Cross, and FUSION Team Training
Address
4 Westgate Court, Silkwood Park, Osset, WF5 9TT
Telephone
+44 (0)7719 55 4216
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
,tec,haf
2020/THUMB346621_155083_225911.jpg

Product innovation

With the current pandemic and the nation becoming more focused on their own health, InBody
Safe Space, supplier of lockers and changing room solutions to the fitness and leisure industry,
Myzone is delivering free online PE lessons for families via its MZ-Remote platform, every weekday
Power Plate Pulse is a powerful yet whisper-quiet handheld targeted vibration product, designed to help
Bringing strength equipment back to basics, Pulse Fitness has launched a Classic Strength Line which
MyZone Group Ltd
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The world has had to get used to social distancing in 2020 and any business
Fitness start-up, Inspace, has revealed plans to launch a new brand, website and social channels.
For over 30 years, ASPA International has designed and built high-quality spas for the hotel,
Ariston’s electric water heaters create hot water cost-effectively, ensuring gym-goers can enjoy a post-workout shower,
I started running when I was 12 years old, a skinny girl with an afro.
How Will Fitness Evolve In 2021? Uscreen is the premier video monetization platform on a
While leisure operators can generate interest and build an audience fairly easily, the challenge is
Gympass
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Member engagement software provider The Retention People (TRP) has unveiled the winners of its annual
Snap Fitness franchisee, Kunal Patel, is kitting out all staff – from personal trainers to
Playfinder has launched Bookteq, a booking system aimed at increasing revenue for operators of independent
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support
The COVID-19 pandemic has temporarily halted opportunities to gather in-person to discuss vital topics relating
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There’s nothing quite like discovering a product that creates a huge impact in our life.
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NEC, Birmingham, United Kingdom
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Les Mills
Les Mills