Product innovation
Multipower launches Hi-energy Jelly Bar
Sports Food Company Multipower has introduced a new product to the UK market, the Multicarbo® Hi-energy jelly bar for endurance athletes.
The jelly formula provides a convenient product for optimum energy supply before and during intensive exercise and offers an alternative to energy gels. The Multicarbo® Hi-energy jelly bar boasts ingredients including a carbohydrate mix of glucose to provide a quick energy boost, and isomaltulose, a low glycemic carbohydrate which is digested and absorbed slowly to provide sustained energy.
The bar caters for those athletes who still require an intense energy boost during training, yet find that gels do not work well for them. Offering another product to the market also helps to avoid flavour fatigue for those athletes regularly consuming sports nutrition products.
The jelly, which comes in orange flavour, retails at £1.29 for a 50g pouch, and is available to purchase from www.multipoweruk.com