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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Middle East expansion for Myzone-based group training product

Horizon Fitness is rolling out a small group training product in the Middle East following a successful launch.

Its ‘Engine Room’ product, which incorporates the chest-strap monitoring system ‘Myzone’, is a 30-minute high intensity training workout using functional training techniques. It was launched by the group in September in Al Athaiba, Muscat, with two other locations following shortly after.

The sessions take place in a purpose built studio made from glass, black chequer plates with black flooring and flashing red lights. Equipment used includes a ‘PurMotion Rig’, slam balls, battle ropes, Bulgarian bags, med balls and kettlebells.

The four high intensity programmes – V6, V8, V12 and muscle-building V10 – cover strength, endurance, balance and co-ordination and feature 12 participants at a time.

Myzone is used to drive the Engine Room classes and measure participants’ performance. Both the Engine Room and Myzone are charged at an additional cost to membership, bringing in additional revenue.

Horizon Fitness, which has 23 sites in the Middle East serving 20,000 members, said it was now looking at taking the Engine Room concept to Dubai, Jordan and London.

Company Details
Myzone Ltd
MYZONE is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories, time and MYZONE Effort Points (MEPs) with a focus on rewarding effort rather than fitness. It is the ultimate customer engagement tool – offering the key benefits to a club of increased member engagement, increased member retention and increased revenue streams.
Address
5th Floor, Market Square House, St James St, Nottingham NG1 6FG
Telephone
+44 1158 714396
Horizon Fitness is rolling out a small group training product in the Middle East following a successful launch.
11016_513842.jpg

Product innovation

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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Property & Tenders
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Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Product innovation

Middle East expansion for Myzone-based group training product

Horizon Fitness is rolling out a small group training product in the Middle East following a successful launch.

Its ‘Engine Room’ product, which incorporates the chest-strap monitoring system ‘Myzone’, is a 30-minute high intensity training workout using functional training techniques. It was launched by the group in September in Al Athaiba, Muscat, with two other locations following shortly after.

The sessions take place in a purpose built studio made from glass, black chequer plates with black flooring and flashing red lights. Equipment used includes a ‘PurMotion Rig’, slam balls, battle ropes, Bulgarian bags, med balls and kettlebells.

The four high intensity programmes – V6, V8, V12 and muscle-building V10 – cover strength, endurance, balance and co-ordination and feature 12 participants at a time.

Myzone is used to drive the Engine Room classes and measure participants’ performance. Both the Engine Room and Myzone are charged at an additional cost to membership, bringing in additional revenue.

Horizon Fitness, which has 23 sites in the Middle East serving 20,000 members, said it was now looking at taking the Engine Room concept to Dubai, Jordan and London.

Company Details
Myzone Ltd
MYZONE is a new innovative heart rate based system that uses wireless and cloud technology to accurately and conveniently monitor physical activity. It monitors heart rate, calories, time and MYZONE Effort Points (MEPs) with a focus on rewarding effort rather than fitness. It is the ultimate customer engagement tool – offering the key benefits to a club of increased member engagement, increased member retention and increased revenue streams.
Address
5th Floor, Market Square House, St James St, Nottingham NG1 6FG
Telephone
+44 1158 714396
Horizon Fitness is rolling out a small group training product in the Middle East following a successful launch.
11016_513842.jpg

Product innovation

After more than 28 years of successful growth and development, and over 50,000 learners trained,
Everlast, the brand of choice for generations of world champion athletes, is set to open
True Fitness, manufacturer of commercial cardio and strength equipment since 1981, has appointed Matt Hacker
Anytime Fitness has partnered with Vycel to create a safe and disinfected environment, free of
Industry reports show that when gyms reopened, fitness enthusiasts flocked back to their local gyms.
Five-a-side soccer operator Fives has unveiled its inaugural Pinnacle Gym and announced the roll-out of
Les Mills
Les Mills
Known for its innovation and for providing one of the the most comprehensive gym and
Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Moving into a new era of health and wellness, Power Plate has extended their popular
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Active IQ has won the Exporter of the Year award at the sixth annual FAB
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its
Fitness On Demand
Fitness On Demand
Covid-19 has accelerated digital transformation within the fitness industry by at least a decade, and
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
While exercisers often seek new ways in which to get the most out of their
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio
Innovatise UK Ltd
Innovatise UK Ltd
The ‘health seeker’ is a term being used a lot within fitness right now, as
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
Precor UK
Precor UK
1 - 20 of 1,514
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Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
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Featured supplier news
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Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Company profiles
Company profile: Rocca Creative Thinking Limited
Rocca. is a tech organisation specialising in sport and physical activity. It works with NGBs ...
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Premier Software Solutions: Management software
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
trade associations
International SPA Association - iSPA: trade associations
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
On demand
Fitness On Demand: On demand
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Sothys: Skincare
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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