Product innovation
Matrix to sponsor LIW 2014
Matrix Fitness has been announced as the premier sponsor of the 2014 Leisure Industry Week (LIW) show.
“We wanted to create the biggest possible platform for the Matrix brand,” said the company’s managing director Jon Johnston. “Creating a premier partnership with LIW was a very logical decision, which not only allows us to maximise the benefits for Matrix as an exhibitor, but also enhances the visitors’ experience.”
LIW provides a showcase of new products and innovations as well as a full education programme. Event director James Samuel said he would work with Matrix to make this year’s show “even more effective” for buyers.
The 2014 event is taking place at the Birmingham NEC from Tuesday 30 September to Thursday 2 October, with 10,000 visitors expected.
To find out more about the show visit www.liw.co.uk.
Matrix strives to offer equipment that will captivate your members, is easy to maintain and delivers the best return on investment. Our connected CV equipment offers the most complete connected solution available from personalised promotions to prescribing personalised workouts, helping you to reach your business goals; increase retention, build engagement, enhance differentiation, maximise ROI and boost revenue. We also offer a full strength range to address the spectrum of end-user needs, from fixed resistance to plate-loaded equipment.
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