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Precor UK
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Precor UK
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Promotion

Magicline combines global expansion with diversity awareness campaign

We’re not only striving to provide the most innovative solutions around gym management but also to raise awareness about the importance of supporting gender diversity and equity
– Maike Kumstel, International Business Development Manager

German software giant Magicline is shaking up the global fitness market and actively working on diversity in the sector.

Magicline has been growing rapidly in the past five years and expanded across Europe. Part of the Sport Alliance Group, the brand has been driving the digitalisation of the fitness industry for over 30 years with innovative, state-of-the-art software solutions that increase member satisfaction and retention.

Social responsibility and driving inclusivity

Diversity and inclusion are values that the Sport Alliance wants to focus on and drive not only internally, but also globally in the sector.

Now, Magicline wants to make use of its strong market position and set an example in terms of social responsibility and actively championing these values.

As there is no reliable data and information on the status of gender equity and inclusion, Sport Alliance is conducting a survey on diversity and inclusion.

To do so, Sport Alliance has partnered with the Women in Fitness Association as a first step.

"Gender equality and an open approach to the issue is now more relevant than ever in modern society,” says Artur Jagiello, head of marketing and communications at Sport Alliance.

“With our survey, we want to shed more light and raise awareness of this issue."

The first survey results will be presented at FIBO/ the European Health and Fitness Forum on 6 April. A white paper delving into the findings will also be published in the following months.

Magicline’s global growth and global industry impact

Magicline’s goal as a software company is to both be globally recognised as THE software partner for fitness enterprises and also as a driver of change in the industry.

Magicline already serves more than 4,500 fitness chains, franchise systems and independent clubs with its highly configurable software that creates a unique member experience from lead generation to online membership signings that result in increased member loyalty.

Company Details
Magicline
Magicline was founded in 1988 and is part of the Sport Alliance group since 2013. Sport Alliance GmbH’s brand portfolio specializes in innovative solutions around gym management, financial services and a centralized supply chain management solution for gyms, franchises and chains. Because of Magicline’s extensive experience and the continuous development of the software more than 4,500 studios including some of the biggest fitness chains and franchise systems such as McFIT (RSG Group), clever fit and Bodystreet put their trust in the solution already. Magicline started to expand globally in August 2020 and received a 60 million Euro funding in 2021 from private equity firm PSG to accelerate international growth.
German software giant Magicline is shaking up the global fitness market and actively working on diversity in the sector.
,tec,haf
2022/THUMB349240_103490_469206.jpg

Promotion

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A comparison of numbers for the German market gives an insight into the fitness industry’s
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Property & Tenders
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Diary dates
12-13 Sep 2022
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Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

Promotion

Magicline combines global expansion with diversity awareness campaign

We’re not only striving to provide the most innovative solutions around gym management but also to raise awareness about the importance of supporting gender diversity and equity
– Maike Kumstel, International Business Development Manager

German software giant Magicline is shaking up the global fitness market and actively working on diversity in the sector.

Magicline has been growing rapidly in the past five years and expanded across Europe. Part of the Sport Alliance Group, the brand has been driving the digitalisation of the fitness industry for over 30 years with innovative, state-of-the-art software solutions that increase member satisfaction and retention.

Social responsibility and driving inclusivity

Diversity and inclusion are values that the Sport Alliance wants to focus on and drive not only internally, but also globally in the sector.

Now, Magicline wants to make use of its strong market position and set an example in terms of social responsibility and actively championing these values.

As there is no reliable data and information on the status of gender equity and inclusion, Sport Alliance is conducting a survey on diversity and inclusion.

To do so, Sport Alliance has partnered with the Women in Fitness Association as a first step.

"Gender equality and an open approach to the issue is now more relevant than ever in modern society,” says Artur Jagiello, head of marketing and communications at Sport Alliance.

“With our survey, we want to shed more light and raise awareness of this issue."

The first survey results will be presented at FIBO/ the European Health and Fitness Forum on 6 April. A white paper delving into the findings will also be published in the following months.

Magicline’s global growth and global industry impact

Magicline’s goal as a software company is to both be globally recognised as THE software partner for fitness enterprises and also as a driver of change in the industry.

Magicline already serves more than 4,500 fitness chains, franchise systems and independent clubs with its highly configurable software that creates a unique member experience from lead generation to online membership signings that result in increased member loyalty.

Company Details
Magicline
Magicline was founded in 1988 and is part of the Sport Alliance group since 2013. Sport Alliance GmbH’s brand portfolio specializes in innovative solutions around gym management, financial services and a centralized supply chain management solution for gyms, franchises and chains. Because of Magicline’s extensive experience and the continuous development of the software more than 4,500 studios including some of the biggest fitness chains and franchise systems such as McFIT (RSG Group), clever fit and Bodystreet put their trust in the solution already. Magicline started to expand globally in August 2020 and received a 60 million Euro funding in 2021 from private equity firm PSG to accelerate international growth.
German software giant Magicline is shaking up the global fitness market and actively working on diversity in the sector.
,tec,haf
2022/THUMB349240_103490_469206.jpg

Promotion

Throughout May, Premier Software’s team of cyclists aimed to ride 300 miles to increase cancer
Core Health & Fitness, a portfolio company of US-based private equity firm Gainline Capital Partners
Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19”
Capitalising on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health
Oss Fitness has won a public tender to provide new fitness equipment from Core Health
With a focus on globalisation, Magicline has officially launched its software in the UK. As
Fitness On Demand
Fitness On Demand
It’s a known fact that gamification is an effective method to make everyday activities and
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and
The health and fitness industry is eagerly awaiting the return of Elevate, which will take
Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based
Health clubs across the UK are facing huge rises in business energy bills which are
Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment
ELASKO, a London based stretch fitness brand has just released the first mobile stretch and
Innovatise UK Ltd
Innovatise UK Ltd
EGYM has announced an integration with a leading UK-based software company Fisikal to enhance its
Peloton Commercial, which includes the Precor brand portfolio, is proud to be working with a
According to our poll, the first thing 80 per cent of operators and gym owners
PerformX Live set the new benchmark in fitness on the 18th & 19th March by
The National Academy of Television Arts & Science has nominated iFIT’s “Everest: A Trek to
Innovatise’s myFitApp has been chosen as the Mind Body Boost project App provider. The Mind
Capitalizing on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health
Crown Sports Lockers
Crown Sports Lockers
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching
Wellness, beauty and fitness online booking and business management platform ​​ Vagaro will host its
A comparison of numbers for the German market gives an insight into the fitness industry’s
Les Mills
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1 - 20 of 1,564
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It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
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Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Mindbody, Inc
Company profiles
Company profile: We Work Well Inc
We Work Well is a global premier hosted buyer event company, connecting high-level executives from ...
Company profiles
Company profile: Excelsior Development Technology
We develop staff that enhance the culture, experience and reputation of your business which in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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