Life Fitness will be showing several new equipment ranges at LIW 2010, including the new Optima Series Dual-Exercise Strength Machines. Ideal for smaller, budget conscious facilities, they are highly functional, stylish, durable and easy to use. The machines complete the attractive Optima Series strength training line of single and dual station exercise machines as well as benches and racks.

Also at the show, Life Fitness will be showing a brand new line of Accessories.

Already offering the widest range of equipment available, the line enables Life Fitness customers to offer even more variety to members and instructors, in turn promoting motivation and retention.

Delivering a varied set of exercise experiences for members of all fitness levels is key to the Life Fitness JourneyTM. The Accessories enhance this facility layout system by connecting members and instructors in a fun and vibrant environment.

The Accessories also provide clubs with the opportunity to drive incremental PT revenue and to deliver a consistently branded facility.

Lawra Angell, Marketing manager at Life Fitness says "We are very excited about launching our new products at the show, it gives us a great opportunity to show our customers how dedicated we are to meeting their business needs and ultimately, helping them to retain members".