Product innovation
Life Fitness supports drive to increase sports participation with opening of David Ross Sports Village
The partnership between Life Fitness and the University of Nottingham has continued with the installation of premium training facilities at the new £40m David Ross Sports Village.
The complex will provide the University’s elite athletes, sports teams and clubs with an extensive choice of innovative new facilities in a stimulating and inclusive environment.
It follows the successful gym installation at the University’s Jubilee Campus and the creation of a new 1.7 mile outdoor Active Trail at the University’s Park Campus, the largest worldwide install of its kind to date.
Marcus Spain, assistant director of Sport, University of Nottingham, explains: “The David Ross Sports Village has created a truly inspirational environment for our students and customers. The Life Fitness team worked hard to create an exciting offer which delivers high quality equipment with cutting edge technology that is both simple and intuitive for users.”
The sports centre, which also provides a community hub, features an impressive strength and conditioning suite on the ground floor, featuring Signature Series and Hammer Strength equipment in addition to a six lane, 80m sprint track.
On the second floor, an extensive 240 station fitness suite has been installed, offering the full range of Life Fitness cardio equipment as well as Cybex SPARC trainers and SCIFIT inclusive fitness products to engage and entertain exercisers.
For more information on the David Ross Sports Village at the University of Nottingham please visit: www.nottingham.ac.uk/sport/drsv.