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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

Product innovation

Life Fitness launches on-demand workout library for cardio equipment

Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.

The classes, lasting between 10 and 40-minutes, are designed to cater to users of all fitness levels and offer a range of difficulty levels, coaching styles and even music genres. They are taught by a group of elite instructors, which includes Lauren Bustos, Kenneth Ferrer and Mary Onyango.

"We are thrilled to offer on-demand classes on a full line of cardio-equipment," says Dan Wille, global VP of Marketing and Product Development at Life Fitness.

"Our priority is to help our customers keep their exercisers satisfied. With the introduction of Life Fitness On Demand, exercisers can have an engaging cardio experience on a variety of equipment in clubs, hotels, athletic centres and other commercial fitness facilities around the world."

The classes were developed in partnership with production studio NEOU, a New York-based production studio, who shot the workout classes in high-definition at its 20,000sq ft (1858sq m) studio in midtown Manhattan.

Nathan Forster, founder and CEO of NEOU, says: "We believe by partnering with Life Fitness, we will be able to provide users with premium workout content with the goal of expanding our reach and making fitness more accessible to a global audience."

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Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
imagesX/THUMB344539_224561_136686.jpg

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Product innovation

Life Fitness launches on-demand workout library for cardio equipment

Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.

The classes, lasting between 10 and 40-minutes, are designed to cater to users of all fitness levels and offer a range of difficulty levels, coaching styles and even music genres. They are taught by a group of elite instructors, which includes Lauren Bustos, Kenneth Ferrer and Mary Onyango.

"We are thrilled to offer on-demand classes on a full line of cardio-equipment," says Dan Wille, global VP of Marketing and Product Development at Life Fitness.

"Our priority is to help our customers keep their exercisers satisfied. With the introduction of Life Fitness On Demand, exercisers can have an engaging cardio experience on a variety of equipment in clubs, hotels, athletic centres and other commercial fitness facilities around the world."

The classes were developed in partnership with production studio NEOU, a New York-based production studio, who shot the workout classes in high-definition at its 20,000sq ft (1858sq m) studio in midtown Manhattan.

Nathan Forster, founder and CEO of NEOU, says: "We believe by partnering with Life Fitness, we will be able to provide users with premium workout content with the goal of expanding our reach and making fitness more accessible to a global audience."

Sign up for FREE ezines & magazines
Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
imagesX/THUMB344539_224561_136686.jpg

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Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of
Auster, a supplier of premium bodyweight training equipment, has launched a new modular functional training
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure
Focus Training
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Drummond Health & Fitness Education Academy has been providing quality health and fitness training and
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Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience
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Physical Company has announced the appointment of Laura Game to the role of account manager
Alliance Leisure
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