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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Product innovation

Life Fitness extends partnership as official supplier to Williams Racing

Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.

Now in its sixth year, the partnership will see the continuation of Life Fitness as official fitness equipment supplier to the British-based Formula One team for the next five years.

As part of the extended agreement, the gym onsite at the Williams headquarters will be refurbished with the latest equipment from the Life Fitness Family of Brands, which includes Life Fitness, Hammer Strength, Cybex and ICG.

The training facility will be used by Williams’ staff, including the team’s drivers George Russell and Nicholas Latifi, when onsite at the team’s base in Oxfordshire, UK.

The upgraded facility will also become the fourth Life Fitness Experience Hub, joining sites in Chicago, Barcelona and Hong Kong as part of the equipment manufacturer’s dedication to creating a benchmark in innovation in the world of fitness.

Each Experience Hub is uniquely designed to showcase the future of equipment, digital connectivity, and fitness experiences, with visitors invited to learn more about industry trends and solutions onsite at Williams HQ.

James Bower, commercial director for Williams Racing, said: “As a Formula One team, performance and innovation are at the core of what we do, so we’re pleased to be extending our partnership with Life Fitness and to continue providing state of the art fitness equipment to all our staff in our gym and training facilities here at the factory.”

Frank van de Ven, vice-president international for Life Fitness, said: “Our partnership with Williams Racing is one with many shared values.

“Innovation, excellence, world-class engineering and performance are principles that are at the core of both organisations, and we’re very proud to continue our relationship with a team with such a strong heritage in Formula One.”

Van de Ven added, “The partnership provides us with the opportunity to not only showcase our work in elite sport but also in corporate fitness, as we work with the Williams team to deliver an upgraded facility to support the health and wellbeing of all its staff.”

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Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
2021/THUMB348758_624888_362815.jpg

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Product innovation

Life Fitness extends partnership as official supplier to Williams Racing

Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.

Now in its sixth year, the partnership will see the continuation of Life Fitness as official fitness equipment supplier to the British-based Formula One team for the next five years.

As part of the extended agreement, the gym onsite at the Williams headquarters will be refurbished with the latest equipment from the Life Fitness Family of Brands, which includes Life Fitness, Hammer Strength, Cybex and ICG.

The training facility will be used by Williams’ staff, including the team’s drivers George Russell and Nicholas Latifi, when onsite at the team’s base in Oxfordshire, UK.

The upgraded facility will also become the fourth Life Fitness Experience Hub, joining sites in Chicago, Barcelona and Hong Kong as part of the equipment manufacturer’s dedication to creating a benchmark in innovation in the world of fitness.

Each Experience Hub is uniquely designed to showcase the future of equipment, digital connectivity, and fitness experiences, with visitors invited to learn more about industry trends and solutions onsite at Williams HQ.

James Bower, commercial director for Williams Racing, said: “As a Formula One team, performance and innovation are at the core of what we do, so we’re pleased to be extending our partnership with Life Fitness and to continue providing state of the art fitness equipment to all our staff in our gym and training facilities here at the factory.”

Frank van de Ven, vice-president international for Life Fitness, said: “Our partnership with Williams Racing is one with many shared values.

“Innovation, excellence, world-class engineering and performance are principles that are at the core of both organisations, and we’re very proud to continue our relationship with a team with such a strong heritage in Formula One.”

Van de Ven added, “The partnership provides us with the opportunity to not only showcase our work in elite sport but also in corporate fitness, as we work with the Williams team to deliver an upgraded facility to support the health and wellbeing of all its staff.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Company Details
Life Fitness
With 30 years of delivering performance, comfort and durability to create the ultimate fitness experience, Life Fitness work tirelessly to develop the best fitness equipment on the market today. With the expertise to provide guidance from conception to completion of a project, Life Fitness' award winning and aesthetically appealing products leave a powerful impression on everyone who walks through the door and provide an experience that keeps them coming back for more.
Address
Queen Adelaide, Ely, Cambridgeshire CB7 4UB
Telephone
+44 (0)1353 666017
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
2021/THUMB348758_624888_362815.jpg

Product innovation

Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT),
Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered
Everyone Active has joined forces with EXi, the award-winning app which is a UKCA marked
Active IQ has won the Exporter of the Year award at the sixth annual FAB
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE
Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated
FIBO Exhibition
FIBO Exhibition
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford &
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment
Luxe Fitness, a Bristol-based gym offering premium service at a budget price has partnered with
GLL and its app partner Innovatise (myFitApp) have today announced the Better UK App has
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part
FitnessOnDemand (FOD) [IHRSA BOOTH 1509] the leader in on-demand content from the world’s most innovative
Matt Miller, founder of leading yoga training platform Broga has announced the launch of Earth+Sky
The Retention Guru
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An iconic Dutch fitness centre that first opened 32 years ago has received an extensive
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CEO of Orbit4, Daniel Jones, says: “There’s no reason traditional gyms and smart gyms can’t
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Click on a catalogue to view it online
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01-03 Feb 2022
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