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FITNESS, HEALTH, WELLNESS

Product innovation

Les Mills launches On Demand app at 'This Morning Live'

Les Mills launched its new On Demand App for Apple TV at ‘This Morning LIVE’, a brand new live event experience that brought the popular TV show to life - and Les Mills International were a part of it.


The home, garden and lifestyle show took place at the NEC Birmingham 18-21 May 2017, and fans of the show flocked to the venue to see their favourite presenters.


Les Mills International were situated in the Health Club, showing visitors how they can integrate fitness into their busy lives.


Work out demonstrations took place throughout the day, as Les Mills Trainer George Kousouros shared short moves and workouts that visitors could complete in everyday clothes, giving visitors a taste of the Les Mills experience.


Throughout the day on the stand Les Mills showcased the new Les Mills On Demand App for Apple TV which gives users a great workout experience in the comfort of their own home. Les Mills on Demand for Apple TV is available to buy from the Apple TV App Store.


Jess Romeo, marketing director at Les Mills, says “It was great to see so many attendees interested in fitness, and wanting to find out more about Les Mills workouts."


Romeo adds: "It’s clear that health and fitness is top of mind for many and we enjoyed interacting with both Les Mills fans and those new to fitness on the day. Trainer, George Kousouros, got the crowd engaged with Bodybalance as a taster of Les Mills live classes within in gyms, but also our at home service On Demand.”

Company Details
Les Mills International
World's largest provider of group fitness systems.
Address
Level 2, Rainger House, 150 Victoria Street West, Auckland, New Zealand
Telephone
+64 (0)9 366 9900
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Product innovation

Les Mills launches On Demand app at 'This Morning Live'

Les Mills launched its new On Demand App for Apple TV at ‘This Morning LIVE’, a brand new live event experience that brought the popular TV show to life - and Les Mills International were a part of it.


The home, garden and lifestyle show took place at the NEC Birmingham 18-21 May 2017, and fans of the show flocked to the venue to see their favourite presenters.


Les Mills International were situated in the Health Club, showing visitors how they can integrate fitness into their busy lives.


Work out demonstrations took place throughout the day, as Les Mills Trainer George Kousouros shared short moves and workouts that visitors could complete in everyday clothes, giving visitors a taste of the Les Mills experience.


Throughout the day on the stand Les Mills showcased the new Les Mills On Demand App for Apple TV which gives users a great workout experience in the comfort of their own home. Les Mills on Demand for Apple TV is available to buy from the Apple TV App Store.


Jess Romeo, marketing director at Les Mills, says “It was great to see so many attendees interested in fitness, and wanting to find out more about Les Mills workouts."


Romeo adds: "It’s clear that health and fitness is top of mind for many and we enjoyed interacting with both Les Mills fans and those new to fitness on the day. Trainer, George Kousouros, got the crowd engaged with Bodybalance as a taster of Les Mills live classes within in gyms, but also our at home service On Demand.”

Company Details
Les Mills International
World's largest provider of group fitness systems.
Address
Level 2, Rainger House, 150 Victoria Street West, Auckland, New Zealand
Telephone
+64 (0)9 366 9900
Related news

Learn the secrets of the world's most successful fitness facilities for free!

22 Feb 2012
Free places are still available for club owners and managers to attend the Future of ...
Les Mills launched its new On Demand App at ‘This Morning LIVE’, a brand new live event that brought the popular TV show to life
111699_562196.jpg

Product innovation

Keiser has released a new line of resistance equipment designed to give real-time feedback and
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi,
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design,
Elevate
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Developed for the world of medicine, tailored to the needs of modern fitness studios. The
Precor made history in 2011 with the launch of the first connected fitness console. Since
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In response to the growth in strength training, Precor has launched its Resolute Multi-Stations. The
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