Jora Vision, a Netherlands-based attractions design firm, has won a competition to develop a museum experience at The Giant Panda Breeding Research Base in Chengdu, China.

Officials at the facility, a renowned panda protection and research institute, challenged competition entrants to create an experience that would meet tourism demands whilst working within the architecture's limited space.

Jora Vision impressed the judging panel with its concept of a walkthrough experience, which offered a 'well-defined storyline' and combined interactive exhibits with immersive theming and digital guidance solutions.

The museum will provide an immersive and educational environment showcasing the important work the facility does in researching and protecting pandas.

June Ren, MD Asia for Jora Vision, said: "We are very proud to work with the Chengdu Giant Panda Breeding Research Base, a famous institution in China and around the world. It is great to see that more and more tourist attractions, museums and heritage sites are contacting Jora Vision for our expertise of creating visitor experiences in an educational yet entertaining way."